EFTA00788029.pdf

Budget - the project throughout Israel for the entire population of Israel (not counting Arab towns) 6,200,000 residents Group Details Preparations Required sum in thousands $ Post Total $ Total per Week1 Week2 Week3 Week4 Week5 Week6 project group Academic Accompaniment and 1,800 800 800 800 800 800 800 800 7,400 supervision media questions 100,400 Consultations and 3,000 1,500 1,500 1,500 1,500 1,500 1,500 0 12,000 research — Eran team Effectiveness Pre-, during and post- 27,000 0 0 27,000 0 0 0 27,000 81,000 research Strategy and Consistent follow-up 12,000 18,600 18,600 18,600 18,600 18,600 18,600 5,000 128,600 128,600 coordination Creative Creative ads 8,000 0 6,000 0 6,000 0 6,000 0 26,000 development 46,000 Producing materials and 8,000 0 0 6,000 0 6,000 0 0 20,000 graphics Traditional Newspaper ads 0 70,000 70,000 70,000 70,000 70,000 70,000 0 420,000 media Billboards 0 70,000 70,000 70,000 70,000 70,000 70,000 0 420,000 1,380,000 Guerilla actions 0 90,000 90,000 90,000 90,000 90,000 90,000 0 540,000 Activity on Purchasing online media 0 386,000 386,000 386,000 386,000 386,000 386,000 0 2,316,000 social Updating main site 1,000 0 0 0 0 0 0 0 1,000 networks and Operating YouTube 0 6000 6000 6000 6000 6000 6000 0 36,000 2,389,000 digital media channel Operating Facebook 0 6000 6000 6000 6000 6000 6000 0 36,000 page Explanatory Documentation and 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 11,200 11,200 video editing Public Including crisis 15,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 64,000 64,000 relations management E 77,200 657,300 663,300 690,300 663,300 663,300 663,300 41,200 4,119,200 4,119,200 I The budget is divided as follows: 92% Media - changes may be made in sections of the media, but the budget framework will remain unchanged. 5% Academic supervision, Research, Development and Documentation. 3% Strategy, Coordination and Public relations Page 25 EFTA00788029