EFTA00806634.pdf

NY, NY 10016 PROFESSIONAL EXPERIENCE BUDGET MINISTRY OF COTE D'IVOIRE, Abidjan, Cote d'Ivoire 2014 — 2017 Director of Communications, Public Relations and Strategy • Spearheaded the social media strategy (Twitter, YouTubc, and Facebook), which generated 150,000 followers in a year (2n" only to the President in terms of followers for a public figure) • Oversaw the preparation and distribution of marketing/PR contents, managing three different teams and all public events including press releases, press conferences, new program launches, and marketing initiatives • Facilitated 50-F interviews for the Minister in top media outlets in Europe and Africa such as FT, Reuters, France 24, CCTV, BBC, Jeune Afrique, Le Monde; arranged keynote speeches at global conferences including Financial Times in London on Infrastructure in Africa and Harvard African Business Conference • Co-created and oversaw the Ministry's first bilingual website, which reached a broader foreign investors audience bolstering transparency initiatives on investments (weekly visits averaging 3000) • Founded Les Echos du Budget, the first bilingual bimonthly online and print magazine. Served as editor in chief, marketing/creative director, and content lead for the magazine RADIO TELEVISION IVOIRIENNE & FRATERNITE MATIN, Abidjan, Cote d'Ivoire 2014 — 2016 RTI is a state-owned television station, and Fraterniti Matin is a state-owned newspaper Board member, Member of Audit, Risks & Governance Committees, Abidjan. Cote d'Ivoire • Advised Executive Chairman of the Board and Managing Directors on corporate strategy, formulating and approving strategic plans to increase revenue and cut costs • Developed and launched successful media transformation. As a committee member, devised plan which created a separate broadcasting entity which allowed the state controlled TV to maintain revenues during migration from analogue transmitters to Digital Terrestrial Television (DTT) • Generated $4 million cost-savings for Fratemite Matin, which averted bankruptcy and enabled new investments KARIN MODELS, FORD MODELS, WILHELMINA MODELS, NEXT MODELS 1999 — 2014 Model, Various locations (Paris, New York, and many others) • Model in 50+ campaigns (cosmetics, advertising, catalogs, TV, magazines, and runway) including Gamier Fructis Europe, Old Navy, MAC, Cover Girl, Express, Bloomingdales, Benetton, Kenzo, Guy Laroche, Issey Miyake, Iman Cosmetics (3 different campaigns), Black up Cosmetics (2 campaigns),Tommy Hilfiger, Coach • Appeared in 50+ magazines including Vogue US, Italian Vogue, Elle Rance, Elle US, Teen Vogue, V magazine, and more, appearing on magazine covers for WWD (twice), Luire, and Clam • Worked effectively in developing relationships with top clients, photographers, agencies, designers while juggling multiple assignments in a very competitive and high pressure environment EDUCATION COLUMBIA BUSINESS SCHOOL, New York, NY 2016 — 2018 • MBA, Executive Program, Concentration: Marketing, Management Member. Retail and Luxury Goods Club, Black Business Student Association, Columbia Entrepreneurs Organization, Columbia Women in Business, Leadership: Teaching Assistant for the Executive MBA Seminar "Global Entrepreneurship" Study abroad: China (International Seminar), Hong Kong University ECOLE SUPERIEURE DES SCIENCES COMMERCIALES D'ANGERS, Angers, France 2000 —2005 BS and M.S in International Business ADDITIONAL INFORMATION Work authorization: Permanent US resident Certification: Management Excellence and Lean Six Sigma Green Belt Languages: French (Native), English (Fluent) Interests: Fashion, traveling (30+ countries), sports (skydiving, PADI certified scuba diving, Pilates, Yoga) EFTA00806634