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Dear Erik,
Common Sense has
had a terrific start to 2016. Across all three of our platforms -- Media,
Education and Kids Action - Common Sense continues to positively impact the
lives of millions of kids, educators and families with our information and
resources. Let me offer a few of the highlights:
Common Sense Media
Nearly 10
million unique visitors
turned to the Common Sense Media website in the first quarter alone. In
addition, we are greatly expanding our ability to reach tens of millions of
other parents via our distribution partnerships, starting with a multi-year
deal struck with AT&T/DirecTV. For another example, we reached over
24 million people through our new Univision partnership last year, which also
continues to grow. And recently we inked two new syndication deals
with CNN and The Washington Post.
In March, Common
Sense also launched a pioneering new Character Strengths Initiative that
speaks directly to parents' concern about the social and emotional development
of their kids. With our team of national experts, we identified 11 positive
traits -- such as gratitude, empathy, perseverance and courage -- and now tag
movies and shows that teach the traits at developmentally appropriate ages. The
Character Strengths Tool was debuted at South by Southwest and The
Washington Post
http://click.commonsensemedia-email.org/?qs=1f5a53a9536e4a25c2a5958497de7e69f92b37df84e73feec1bc635761eca654
featured our work here.
Common Sense Education
Common Sense
Education continues to set the pace on Digital Citizenship, with over 107,000 member
schools and well over 300,000 educator members accessing our award-winning K-12
Curriculum. By the end of the first quarter of 2016, nearly two million
students have used our Digital Passport and Digital Compass games and our iBook
curriculum has been downloaded 1.25 million times. More than 5 million students now use
Common Sense annually to develop their digital skills. And we've recently
developed a new "Sexting" handbook and other handy materials, such as our
"Digital Glossary" for families, to help bridge the divide between school and
home.
Common Sense Education
also drew accolades this quarter with the launch of our Common Sense Privacy
Ratings, which helps schools evaluate the privacy and information security
practices of K-12 EdTech products. Continuing to offer unbiased reviews of
apps, websites and EdTech products, the Common Sense Education platform now
includes over 2,500 editorial reviews, almost 10,000 teacher reviews of EdTech
tools, 2,000 lesson plans, and a range of teaching tips for educators. To help
teachers access the most effective STEM and STEAM apps, Common Sense recently launched
the Next Generation Science Standards Explorer, an intuitive and quick search
mechanism that rounds out our "Standards" Search tools, which also include
English and Math.
Common Sense Kids Action
Common Sense
Kids Action has emerged as the nation's leading voice for kids, and this year
we've already scored some remarkable wins. In California, for example, we
launched Common Sense Legislative Ratings, an initiative that rates
bills as "For Kids" and "Against Kids".
http://click.commonsensemedia-email.org/?qs=1f5a53a9536e4a253c469e237ce1fb9ead78dc3907dbef5b5bee39b03edd183b
Click here for national news coverage of the launch.
We also
announced the California Kids Campaign, a multi-year, seven-figure
parent-mobilization campaign to build a movement of parents who will organize
around a set of common-sense public policies aimed at ensuring that kids in the
Golden State do far better in future years.
http://click.commonsensemedia-email.org/?qs=1f5a53a9536e4a25ac1a019ee4f5580dd0cc39183aabf09e3ad5107d1f924e63
http://click.commonsensemedia-email.org/?qs=1f5a53a9536e4a25ac1a019ee4f5580dd0cc39183aabf09e3ad5107d1f924e63
Please take a look at the San
Francisco Chronicle's profile of our extraordinary team here.
Finally in
California, the Right Start Commission, a unique group of business,
education, and early childhood leaders that we convened last year, just released
a groundbreaking report with a blueprint for action to improve California's
services for children ages 0-5.
http://click.commonsensemedia-email.org/?qs=1f5a53a9536e4a25a15811d7f82ab7e33ecc3491e7e0af9082a511c5f7b75efb
Here is a LA Times story about the effort.
In Washington,
DC, Common Sense helped lead the fight to ensure the modernization of the FCC's
Lifeline program. And in March, the FCC voted in favor of a significant
expansion, which will lead to millions of low-income households with
school-aged kids that do not now have access to high speed Internet being able
to afford it.
In
the days ahead, we will be holding our annual Common Sense Media Awards in New
York on May 3, and are excited to launch new research on Media Addiction
and Attention the same day. Stay tuned for those findings!
Wow...that's
a lot of highlights for the first quarter of 2016 alone! Needless to say, we
are deeply grateful for your unwavering support and friendship. All of us at
Common Sense send our best wishes to you and your family, and here's to a great
2016 of progress for America's kids and families.
Best
regards,
Jim
James P. Steyer
Founder and CEO
Connect with Common Sense Media
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