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jeevacation©gmail.conteevacation©gmail.com];
From: Peggy Siegal
Sent Sat 2/5/2011 1:57:50 PM
Subject Re: Huffington Post - re Manna's party
Title: Re: Huffington Post - re Arianna's party
There is poetic justice. First "TSN" cried out to the critics, bloggers and the public they were "relevant" and inadvertently
sending a message to 6,000 voters they were not.
Now the Queen herself jumps into the race the day the ballots go out and suddenly the film is the intemet darling.
I sent my ballot in minutes after receiving it with a royal flush. Every person we invite and call for Geoffrey's dinner, we
encourage to vote.
I am controlling myself until Feb. 27th when I hope we all have chance to get shit faced Monk together.
What a ride.
xoxo Pcg
Original Message —
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Sent: Sat Feb 05 02:32:40 2011
Subject: Huflington Post - re Arianna's party
Arianna Iluffington's Party Gives The King's Speech' an Oscar Shove
6:50 PM 2/4/2011 by Tim Appelo
Sure, Queen Elizabeth just endorsed The King's Speech, but web queen Arianna Huffington's starry L.A. party this week
shows how you really get Oscar mojo in the social-network era.
KIR
Unlike The King's Speech writer David Seidler (pictured with Arianna, and featured in this week's special 111R
screenwriters issue), Colin Firth. Helena Bonham Carter, Tom Hooper. Oliver Stone, Francis Fisher, Maria Bello, Tracey
Ullman and Jane Lynch, you probably weren't invited to Arianna I luffington's party for the film. But the Huflington Post
editor invites you to join her 535,030 Twitter followers and check out the party pictures and exuberant tweets she posted
Thursday. "Toast to colin firth: Maybe if king george lived today he would have addressed his people on twitter where no
one could hear his stutter," notes the shift-key-averse intemet social magnet and magnate. Who knows how many people
retweeted the news, helping keep the film's buzz aloft just as Oscar ballots land in 5,755 voters' mailboxes? If one in 100
Arianna tweetees is a voter who follows her lead, the King is only 405 votes short of unanimous victory.
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So who needs the Queen?
The Screen Actors Guild also struck gold with social media. The Jan. 30 SAG Awards broadcast ratings were up 6 percent
from last year — and up 30 percent in the 18-34 demo. "I can't attribute it all to social media." says SAG publicist Rosalind
Jarrett. "But in the summer, we had approximately 2025 Twitter followers. The morning of the show we had 6,000, 24
hours later 9,000. We trended No. 1 on Twitter, and our Facebook 'Ricers: I guess you'd call them, went from about 25.000
to 32,000." TNT's Rizzoli & Isles star Angie Harmon became SAG's social media host Dec. 16; her followers shot from
zero to 34,183.
Follow THR's The Race Awards blog @timappelo.
Feedback, brickbats, shameless lobbying to: [email protected]
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