Re: WJC & Digital Ask Follow-up

podesta-emails 1,440 words email

P17 V16 P19 D6 D1

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we huddle up super quick to discuss? Two things: 1. In the short term, we should come up with an alternative to pitch her. 2. Agree that long term, we have a big problem because our current strategy is unsustainable. Let's get a memo together explaining this. Then I think we present directly to WJC. kate will gather us for a few mins On Wed, Oct 28, 2015 at 12:44 PM, Teddy Goff <[email protected]> wrote: > That's a good point. They're hitting us for not having enough young, > grassroots donors, but capriciously blocking the single best quiver in our > arrow! > > On Wed, Oct 28, 2015 at 12:41 PM, Katie Dowd <[email protected]> > wrote: > >> I think if we can get a contest in any regard -- that will be helpful at >> this point but dinner is the best! Just to add to the arguments we are >> making and this is similar to Teddy's - no other thing he does besides a >> contest will bring in more NEW grassroots donors. Fundraisers will not do >> that. >> >> Bernie has a ton of grassroots support as we all know and see by his >> numbers. His participation in online fundraising and through contests can >> make a dramatic difference in helping us keep pace with him. Absent him we >> are def missing a huge opportunity. >> >> Also - I have to say the last sentence from Tina is very alarming!!!!! >> >> >> >> >> On Wed, Oct 28, 2015 at 12:24 PM, Sara Latham <[email protected] >> > wrote: >> >>> they've historically always been careful about protecting his brand, >>> have avoided auctioning off dinners w/him and in general don't contribute >>> auction items/time with him to anything other than benefitting the >>> foundation (with I'm sure, some exceptions). >>> >>> I think describing it as a quick meet & greet/photo will go further with >>> them. we can build into >>> a more meaningful exchange and package - attend event/signed copy of >>> book/speech etc., on the road. >>> >>> On Wed, Oct 28, 2015 at 11:23 AM, Teddy Goff <[email protected]> >>> wrote: >>> >>>> i don't understand why not dinner. this is something POTUS has done ten >>>> or twenty times as a sitting president. and i don't understand why the >>>> optics of hobnobbing with the rich and powerful are somehow better than the >>>> optics of sitting down with a few $5 donors. it seems like the latter is >>>> what we ought to be emphasizing, not running away from. >>>> >>>> will any of those arguments work for them, do you think? >>>> >>>> On Wed, Oct 28, 2015 at 11:20 AM, Sara Latham < >>>> [email protected]> wrote: >>>> >>>>> Tina called me. >>>>> >>>>> they just don't like the notion of a contest...think it's cheesy, and >>>>> want to protect his brand. >>>>> I gave her Teddy's lines on ROI. >>>>> >>>>> is there a different way to package it so it's somehow more palatable >>>>> (I know you didn't like her comment about >>>>> suggesting a book for him to read etc) but somehow making the contest >>>>> more around one of his interests, >>>>> I think we also need to be clear on what the 'win' means - NOT dinner >>>>> w/WJC...but a quick handshake/photo-op somewhere >>>>> backstage at an event. >>>>> >>>>> she's concerned about too many/frequency of emails from WJC. >>>>> suggested we focus on locking in all the finance slots for December >>>>> and Q1, and ease in to the digital piece. >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> On Wed, Oct 28, 2015 at 10:17 AM, Robby Mook <[email protected]> >>>>> wrote: >>>>> >>>>>> The next step here is john talking to Tina, right? >>>>>> >>>>>> >>>>>> >>>>>> On Oct 28, 2015, at 9:36 AM, Teddy Goff <[email protected]> >>>>>> wrote: >>>>>> >>>>>> I know everyone knows this, but just want to reinforce again that >>>>>> refusing to do a contest is a multi-million dollar decision by almost any >>>>>> projection - probably many millions if you consider the acquisition >>>>>> impacted being able to advertise a contest and the long-term ROI of the >>>>>> incremental names. >>>>>> >>>>>> And I'm not sure what to make of the "priority" line in the second >>>>>> paragraph. Does that mean we get nothing? >>>>>> >>>>>> Let me know if I ought to be the one to push back or if you want to >>>>>> huddle to discuss next steps. >>>>>> >>>>>> ---------- Forwarded message ---------- >>>>>> From: *Tina Flournoy* <[email protected]> >>>>>> Date: Wednesday, October 28, 2015 >>>>>> Subject: WJC & Digital Ask Follow-up >>>>>> To: Sara Latham <[email protected]> >>>>>> Cc: Katie Dowd <[email protected]>, John Podesta < >>>>>> [email protected]>, Angel Urena <[email protected]>, >>>>>> Jon Davidson <[email protected]>, Teddy Goff < >>>>>> [email protected]> >>>>>> >>>>>> >>>>>> Donna has nothing to do with that. None of us like it - as I keep >>>>>> saying. >>>>>> >>>>>> And yesterday, WJC told the Foundation folks that their social media >>>>>> asks for December would take priority. >>>>>> >>>>>> >>>>>> >>>>>> On Oct 28, 2015, at 9:16 AM, Sara Latham <[email protected]> >>>>>> wrote: >>>>>> >>>>>> hi team, >>>>>> >>>>>> bumping this to see if we can re-visit / have any news from Donna re >>>>>> your favorite topic - the CONTEST. >>>>>> >>>>>> >>>>>> - As you know our top ask continues to be and is the contest. >>>>>> Tina - do you think there is any period of time where this would be >>>>>> possible? Or any more we can do to consider this? >>>>>> >>>>>> >>>>>> thanks. >>>>>> >>>>>> >>>>>> On Sun, Oct 25, 2015 at 9:54 PM, Katie Dowd <[email protected] >>>>>> > wrote: >>>>>> >>>>>>> Tina, Jon, Angel - >>>>>>> >>>>>>> I wanted to re-up the digital memo that I believe you all got hard >>>>>>> copies of while in the office recently so we could review asks and where >>>>>>> things stand. >>>>>>> >>>>>>> *Here is the memo:* >>>>>>> https://docs.google.com/a/hillaryclinton.com/document/d/1Dihz7HhU3P1nxCxZcDC_yObjSeyXXlvz4YhejFld5ig/edit?usp=sharing >>>>>>> >>>>>>> Please let me know what you think about how to best move forward or >>>>>>> answers to current outstanding pieces: >>>>>>> >>>>>>> - As you know our top ask continues to be and is the contest. >>>>>>> Tina - do you think there is any period of time where this would be >>>>>>> possible? Or any more we can do to consider this? >>>>>>> - In addition, we have several fundraising emails from now >>>>>>> through the end of the year that we would like to send from WJC as his >>>>>>> emails are doing tremendous. Fundraising asks would center particularly >>>>>>> around upcoming debates & the very end-of-quarter in December. If OK, we >>>>>>> will calendar out the asks for the next couple weeks and come back to you. >>>>>>> - I did make a note to remove the merchandise request from the >>>>>>> memo. >>>>>>> - I left all the "creative ideas" as well and it sounded like >>>>>>> there may be interest in a Facebook Q&A or having WJC take over our >>>>>>> Instagram platform for a day with pictures. Working with you on any of >>>>>>> these ideas would be incredible, and happy to discuss how to best organize >>>>>>> any that you would like to try. >>>>>>> >>>>>>> The last piece is you had asked for a way to track results that we >>>>>>> could keep updated. I created this google doc and just have the birthday >>>>>>> email in here from yesterday currently but we could use this to build out >>>>>>> and keep updated. >>>>>>> >>>>>>> *Results*: >>>>>>> https://docs.google.com/a/hillaryclinton.com/spreadsheets/d/1KJJg1c0BETB-_mTwd5n2frTnryicPYedfkRtIJY-MZo/edit?usp=sharing >>>>>>> >>>>>>> The birthday email has now raised $80K - and from an email that does >>>>>>> not directly ask for money -- this is incredible!!! >>>>>>> >>>>>>> Thanks for reading this far if you did! Let me know know what you >>>>>>> think and if I missed anything in here. Cheers, Katie >>>>>>> >>>>>> >>>>>> >>>>>> >>>>> >>>> >>> >> >