Re: Draft memo on summer plans

podesta-emails 1,569 words email

P17 D8 D6 V16 D3

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have an idea for a clean energy video that can work in the early July schedule. Maybe just need her for a taping. On May 25, 2015 7:03 PM, "Robby Mook" <[email protected]> wrote: > I like this. I think this is a very helpful operating plan for her (and > us!) > > On Mon, May 25, 2015 at 2:25 PM, Jennifer Palmieri < > [email protected]> wrote: > >> Below and attached is a draft memo on week by week policy rollout plans >> for her and ways for campaign to make news without her. It's rough, but a >> good starting point. Please note section at end that lists what I think we >> need to build out and add in here. Let me know what you think. Thanks, JP >> >> >> >> *DRAFT Summer Memo (June, July, early August)* >> >> *Launch speech goals:* >> >> - Lay out vision for America’s future >> >> - Establish contrast with GOP >> >> - Establish that you’re fighter for everyday Americans >> >> *Summer guiding principles - post launch through August:* >> >> - HRC: Put forward key policy ideas that define a Clinton >> presidency, offer key contrast with Republicans, and establish a foundation >> for fall debates. >> >> - HRC: Continue to demonstrate that you’re a fighter for >> everyday Americans. >> >> - HRC: Aid efforts to organize and grow volunteer base. >> >> - HRC: Cultivate settings that allow for personal interactions, >> demonstrate openness, and show a personal and lighthearted side. >> >> >> >> - Campaign: Demonstrate our strategy to earn every vote. >> >> - Campaign: Find ways to showcase enthusiasm and support for >> HRC (w/out her) >> >> - Campaign: Use social and earned media to amplify her bio, >> values (weighing in on policy; current events) >> >> >> >> - Campaign and HRC: We are best when we are unpredictable and >> put her and campaign in settings that demystify and show her true self. >> >> >> >> *Week of May 25 – South Carolina / Background on Summer Strategy * >> >> HRC: South Carolina Women’s Economic Empowerment Event – May >> 27 >> >> Campaign: Backgrounding on African American support >> >> Backgrounder on Launch and Summer Strategy (5/28 & 5/29) >> >> Merch Mart launch >> >> News Opp: FISA expiration >> >> Sanders and O’Malley announcements >> >> >> >> *Week of June 1 – Voting Rights in Houston * >> >> HRC: Voting Rights Speech in Houston – June 4 (Note: >> Dorothy Rodham’s bday/final passage of 19th amendment) >> >> Campaign: Amplification of Voting Rights w/ Campaign Staff (Finney, >> Renteria) >> >> Earned and social media effort around HRC as >> listener (NH, IA voices) >> >> Roll out Super Fan hire for Digital >> >> >> >> *Week of June 8 – Wrap Up of Ramp Up * >> >> HRC: House and Senate Democratic Caucus (Wrap up of Ramp up) >> – June 9 >> >> Launch – June 13 >> >> Campaign: Backgrounders on Wrap up of Ramp up and Look Ahead >> >> Continue HRC as listener story /video with people >> HRC met in ramp up >> >> Tech Rollouts – Pinterest and Instagram >> >> Bio video to launch – June 12 >> >> >> >> *Week of June 15 - Launch Week:* >> >> We will use the week following the launch to amplify different themes of >> the launch speech in the 4 early states. We propose a number of press >> interactions this week for the purpose of to touch our key outlets (media >> avail for print, af am and Hispanic) >> >> HRC: Sunday, 6/14 Iowa >> >> o Family picnic in a park/organizing event >> >> o HRC press avail or print avail >> >> HRC: Monday, 6/15 New Hampshire (Theme: New >> Threats/Solutions, Climate) >> >> o Town meeting on climate change >> >> o Main street walk or other OTR >> >> >> >> HRC: Wednesday, 6/17 South Carolina (Theme: Fix broken >> political system) >> >> o Organizing event/Voting Rights amp >> >> o HRC Press avail >> >> o Main Street walk or other OTR >> >> o HRC Af Am radio / Hispanic radio interviews embargoed to Friday >> >> >> >> HRC: Thursday, 6/18 Nevada (Theme: Build an economy of >> tomorrow) >> >> o Economy of tomorrow event (diverse, not just Hispanic) >> >> o NALEO speech >> >> o Round robin with 5 networks (interviews embargoed for Friday) >> >> >> >> HRC: Friday, 6/19 California >> >> o Fundraisers >> >> Campaign: DACA anniversary earned and social media activities (Our >> DREAMer, Statue of Liberty, GOP contrast) >> >> Father’s Day –possible video or policy news on >> fatherhood >> >> >> >> *Week of June 22 – Youth Employment in St Louis / SCOTUS: * >> >> HRC: St Louis Youth Employment – June 23 >> >> First Call to Super Fans (find one with >> compelling story) >> >> Campaign: Amp, briefing, social media on YE (policy team, Finney, >> Renteria) >> >> Roll out Super Fan call >> >> Policy backgrounders w/ press to cultivate on >> policy for summer >> >> Backgrounders on Finance expectations; campaign >> vs super-PAC >> >> News Opp: SCOTUS – ACA, gay marriage, voting rights (HRC video, >> staff amp) >> >> >> >> *Week of June 29 – End of Quarter / SCOTUS / 4th of July * >> >> HRC: Fourth of July travel? >> >> Call to a Super Fan? >> >> Campaign: Release finance numbers >> >> News Opp: SCOTUS - ACA, gay marriage, voting rights (HRC video, staff >> amp) >> >> >> >> *Week of July 6- College in Early State TBD* >> >> HRC: College Policy announcement in state tbd >> >> Amplification on digital platform like Twitter q >> and a; Yahoo finance >> >> Campaign: Amplification of College in all mediums and early states >> >> Announce Seneca Falls plans – generate >> excitement; organization >> >> >> >> *Week of July 13 – Paid Leave TBD Location / Seneca Falls Anniversary * >> >> HRC: Paid Leave – Location TBD (Super Tuesday state?) >> >> Social media around Seneca Falls anniversary >> >> Campaign: Early State Strategy Focus – backgrounders, tech team >> travel, TV tours in early states) >> >> Engage women supporters on social media around >> Seneca Falls anniversary (July 19 – 20) >> >> >> >> *Week of July 20 – Corporate Purpose - TBD location* >> >> HRC: Corporate Purpose – Location TBD >> >> Roundtable with select print journalists and columnist >> >> >> >> *Week of July 27- Mental Health – Location TBD NH?)* >> >> HRC: Speech or Roundtable/Event on Mental Health (maybe >> paired w/ service event) >> >> Campaign: Amplification and possible service event around Mental >> Health >> >> >> >> *Week of August 3 – Wall Street Reform -TBD Location * >> >> HRC: Wall Street Reform Speech – TBD location >> >> >> >> *Week of August 15 * >> >> Campaign: Amplification around August 20 anniversary of ratification >> of women’s right to vote. >> >> >> >> *Miscellaneous – To Add In* >> >> - For July and beyond – I have no idea if the ideas for her work >> for her schedule, so this is just a strawman. >> >> - Each month we should focus on particular constituency to focus >> on to generate excitement in social and earned media – possible examples: >> Hispanics in June around DACA; LGBT in June for LGBT month and SCOTUS; >> Women in July around Seneca Falls anniversary) >> >> - Possible Boston roundtable on Mental Health w/ Mayor Walsh >> >> - Civic engagement program – either around mental health or >> service. >> >> - Don’t have enough here on GOP contrast with her or campaign >> staff. >> >> - Need to build out social media noted here for both her and >> campaign – just placeholders. >> >> - Also need to add NH and Iowa’s plans in here because they also >> have plans to make news without her. >> >> - More on Bio; longtime friends and supporters – bio video >> should offer good launch of a longer term effort on this (akin to the >> Hillary I Know effort of past campaign). >> >> - Feel like we have mapped out a good start here – but there is >> not enough unpredictable, unconventional ideas in here for her or campaign, >> so will keep at that. >> >> >> >> > >