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From: "Sarah"
To: "Jeffrey Epstein" <jeevacation®gmail.com>
Subject: Fw: Amazing Mom's
Date: Sun, 11 Apr 2010 11:49:33 +0000
Importance: Normal
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From: Mark Boutros
Date: Thu 8 A r 2010 14:37:56 -0400
To: • Annette Richardson ; Amanda
Lewis Camilla De Caires<
Subject: Amazing Mom's
This is the press release for Electrolux' Amazing Mom's campaign.
AUGUSTA, Ga., April 7 /PRNewswire/ -- From caring for their families to caring for their communities, today's
Moms do it all in their quest to make a difference. They give ... and give back. They are the champions who
champion what is important, and a voice for what matters most. Yet despite their dizzying devotion to doing it
all, Moms rarely get the recognition they deserve ... until now.
Beginning April 5, Electrolux, the brand that celebrates amazing Moms, will launch their search for America's
first-ever "Mom Idol". Through an agreement with FremantleMedia Enterprises (FME), licensor of American
Idol®, Electrolux is teaming with the award-winning show to find an extraordinary mom. The winner will
receive a trip for two to the American Idol finale in Hollywood; a $5,000 donation to the charity of her choice; a
VIP makeover; and a suite of Electrolux premium appliances(1).
From now until April 30, people can nominate a Mom or Moms can nominate themselves at
www.electroluxappliances.com. America will vote on one of five finalists beginning May 4 through May 13.
Everyone who visits the site can also enter for a chance to win a trip to the American Idol finale, and anyone
who votes for America's first "Mom Idol" will be entered for a chance to win a premium appliance from
Electrolux.
"Electrolux is on a mission to find a Mom who's in tune with what counts -- her family, her passions, her
community," said Mary Kay Kopf, CMO, Electrolux Major Appliances, North America. "American Idol is an
iconic show and seemed the perfect fit in launching this campaign. The Electrolux brand is all about helping
Moms be even more amazing; now it's time to celebrate Mom for all the amazing things she does."
Designed with busy Moms in mind, Electrolux premium kitchen and laundry appliances are loaded with
ingenious features such as a Perfect Turkeym Button, one button you push to cook a perfect turkey; Luxury-
GlideTM Racks, patented ball-bearing oven racks that effortlessly extend at the touch of a finger, and an Induction
Hybrid cooktop that boils water in 90 seconds(2). The Electrolux laundry collection boasts the largest capacity
washer and dryer that wash and thy the most clothes in one load(3) and the fastest wash-to-dry time(4) (just 36
minutes to wash AND dry a load).
The world is a book, and those who do not travel read only a page. St. Augustine
EFTA00761353
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EFTA00761353
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document
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1
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