podesta-emails
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The Campaign for America's Future is launching an economic war room today to
help frame the ongoing debate as the economy changes at an increasing pace
and continues to get worse for millions of Americans. The operation will
deliver daily poll-tested talking points to candidates, elected officials,
talk show hosts, columnists, bloggers, labor leaders, activists and others,
tying the latest research by think tanks like the EPI Policy Center to the
freshest opinion research by top strategists Celinda Lake and Drew Westen.
READY FOR BATTLE WITH 'ECON WAR ROOM'
By: Jeanne Cummings
August 5, 2008 04:38 PM EST
A Democratic activist group is expected to announce the opening of an
"economic war room" tomorrow.
The Campaign for America's Future is planning to send daily dispatches to
candidates, bloggers, talk show hosts and others to bulk up their party's
economic messages.
In addition to daily message alerts, the group also is considering
parachuting in additional resources into races where economic issues are
most salient.
For instance, the group could dispatch a blogger, train local bloggers and
organize events around the economy that could draw local publicity. They
have no plans now for television advertising.
"The change in the economy has been abrupt, serious and it's a created a
different kind of recession," said Robert Borosage, co-director of Campaign
for America's Future.
"This is an issue that is obviously on the mind of voters, and it's
important for candidates and activists to understand what is happening and
to have messages that can work with voters," he added.
Borosage will unveil the initiative tomorrow. Democratic polling expert
Celinda Lake is working with Borosage to test messages and measure voter
intensity on the issue.
Drew Westen, an Emory University professor who has studied the way voters
make decisions, is also massaging the messages for highest impact.
The e-mail issue alerts will be sent to 108 Democratic congressional
challengers, 3,000 state and local officials and about 6,000 activists.
They will include a set of "hot facts" on a key issue - say, gas prices -
that could work well in speeches. The alert will also link to a more
comprehensive analysis of the problem and solutions if candidates need more
data.
Some alerts will be tied to events, such as Labor Day, while others might be
driven in response to the national debate.
"We are trying to provide real policy alternatives to the political
messaging" on the campaign trail, said Borosage.
The need for such a program became apparent when Borosage's organization
brought a few dozen candidates to town to discuss economic messaging.
What he found was that the candidates were better versed at political
messages - "my opponent is owned by the oil companies" - but less so on
solutions and effective ways of communicating them to voters.
To illustrate how Campaign for America's Future's program can fine-tune
Democratic messaging, Borosage pointed to an expected debate over the need
for a second stimulus bill.
Republicans would likely argue that a stimulus package should include tax
breaks for businesses which could free cash to create jobs.
"We would argue that we need on based on investments in public
infrastructure rather than corporate tax breaks. If you put the money in
public investments, you build things we need, put people to work and less
money leaks across the world," he said.
Campaign 2008
Tuesday, August 5, 2008
LIBERAL GROUP STARTS WAR ROOM
By Aaron Blake
The liberal Campaign for America's Future is launching an economic war room
to help congressional challengers, state and local officials and activists
navigate what is currently the top issue of the 2008 campaign.
The $440,000 project is set to deliver its message to about 50 congressional
campaigns and thousands of officials, bloggers and activists, said Campaign
for America's Future co-director Robert Borosage.
Borosage said the war room approach is important because the economy is such
a fast-changing issue.
"There is constant new information coming in; there's a constant set of
different hooks you can use to make the argument," Borosage said.
The war room is working in concert with author Drew Westen and Democratic
pollster Celinda Lake, and it will provide poll-tested talking points. The
Economic Policy Institute will also be providing facts, figures and
opinions.
The project will be detailed in a conference call Wednesday.
Toby Chaudhuri
Communications Director
Campaign for America's Future
202-587-1653
978-884-8626
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