EFTA00679969.pdf

From: David Mitchell To: Jeffrey Epstein <[email protected]> Subject: FW: Update for Southern Trust Date: Tue, 25 Aug 2015 20:53:27 +0000 DAVID MITCHELL Mitchell Holdings LLC 801 MADISON AVENUE New York NY 10065 USA O f From: ' Date: Tuesday, August 25, 2015 at 4:21 PM To: "Richard corn>" < >, Darren Indyke < Subject: FW: Update for Southern Trust DAVID MITCHELL Mitchell Holdings LLC 801 MADISON AVENUE New York NY 10065 USA O From: Andrew Altersohn ctl > Date: Tuesday, August 25, 2015 at 2:56 PM To: Subject: Update for Southern Trust David here is the most recent update... I know I sent an update a few weeks ago, but want to keep you all in the loop on the Study and other developments. We are continuing to get a lot of interest for the Study from major brands via our partners at the ANA and Ebiquity. This week, we had Bank of America, and MillerCoors agree to join (pending legal review of the participation agreement), and had strong interest from Dell, State Farm, Warner Brothers, USAA and La Quinta Hotels. And we got a documents finalized with TURN which should allow us to start to get data for Kial Its definitely a process and there are still roadblocks in our way (e.g., Xasis refused to provide data for Temper Sealy), but slowly we are making progress on all fronts. Details below. Also... Huddled Masses (Trading Desk) - we continue to ingest HM data and hope to soon have it available for HM to bring to their clients. This should lead to rev-share or some deal with HM for 2016 Media Assembly (MDC agency) is reviewing our MSA to potentially start sending us their data for their clients...possibly for study and potentially just to leverage AD/FIN internally Horizon Media (Independent Agency) is very interested in partnership opportunities...looking at MSA...which could lead to them leveraging AD/FIN for paying clients in 2016 • Empower Media (Independent Agency) is very interested in partnership opportunities...talking next week • LabMatik (consultancy) has introduced us to their largest client Listrak...meeting went great...Listrak considering trial of AD/FIN in 2015 EFTA00679969  • Finalizing a commission based deal with consultancy Tomorro to incentive them to sell in AD/FIN to clients • and continued dialogue and pursuit with Nielsen/eXelate, IAS, DV, WhiteOps, AdYapper, SMI, MEC, MassXchange, etc.. Speaking... We are participating in the Media Technology Summit in Las Vegas Sept 9-10...we will be hosting a roundtable on programmatic financial transparency I am also speaking on Sept 15th to the ANA's West Coast Financial management committee in LA...hope to recruit brands for study or AD/FIN beta Plus... . MDC Ventures is highly considering an investment into AD/FIN...should know more soon . Continue to meet Agent/Bankers to potentially assist with funding raise in 2016 All this puts pressure on the team, so we are working hard to get the tools ready to ingest and analyze all this data as well as looking for a few additional hires for Q3/Q4...Engineer, Platform/Product lead, Data Scientist...any leads are welcome. AA STATUS = 0: Signed Agreementlkick off held or scheduled, 1: Want to participate but can't, 2: Agreement In Process, 3: Interested call CHALLENGES = 1:Privacy 2: Brands Technical, 3: Legal, 4: Internal 5: held or scheduled, 4: No Response, 5: Declined, 6: Want to participate but can't Non•disclosed trading desk Clorox 0. Signed Agreement / kick off held or scheduled Luxottica 0. Signed Agreement / kick off held or scheduled IKEA 0. Signed Agreement / kick off held or scheduled S. Non-disclosed trading desk Walmart 0. Signed Agreement / kick off held or scheduled Tempur-Sealy 1. Want to participate but can't 5: Non-disclosed trading desk Kia 2. Agreement in process 3: Legal Hyundai 2. Agreement in Process 4: Internal Miller Coors 2: Agreement In Process 3: Legal GM 2: Agreement In Process 3: Legal JC Penney 2: Agreement In Process 3: Legal Honda/Acura 2: Agreement In Process Bank of America 2: Agreement In Process State Farm 3: Interested / call held or scheduled Pepsi 3: Interested / call held or scheduled Ford 3: Interested / call held or scheduled TD Ameritrade 3: Interested / call held or scheduled Nissan 3: Interested / call held or scheduled 1: Privacy/Security Infiniti 2: Agreement in process 1: Privacy/Security Dell 3: Interested / call held or scheduled Audi 3: Interested / call held or scheduled Arby's 3: Interested / call held or scheduled Sony Pictures 3: Interested / call held or scheduled American Express 3: Interested / call held or scheduled Toyota 3: Interested / call held or scheduled Unilever 3: Interested / call held or scheduled Warner Bros 3: Interested / call held or scheduled Kellogg 3: Interested / call held or scheduled 1: Privacy La Quinta Inns and Suites 3: Interested / call held or scheduled Hasbro 3: Interested / call held or scheduled Miller Coors 3: Interested / call held or scheduled USAA 3: Interested / call held or scheduled Pernod Ricard 3: Interested / call held or scheduled L'Oreal 4: No Response Mastercard 4: No Response Heineken 4: No Response Genentech 4: No Response Remy Martin 4: No Response EFTA00679970 Fiat Chrysler Automobiles 4: No Response ABC 5: Declined Pfizer 5: Declined Colgate-Palmolive Co. 5: Declined GAP 5: Declined J&J 5: Declined Novartis / GSK 5: Declined Subway 5: Declined Shell 6. Wants to participate but can't Andrew Altersohn Chief Executive Officer AD/FIN 16 East 34th Street, 15th floor New York, NY 10016 p:: e: EFTA00679971