podesta-emails
[big campaign] Rock the Vote Launches Health Care ad
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Hi. I wanted to make sure you saw all this... today Rock the Vote is
launching our health care ad campaign with a national ad buy on MTV,
BET and Comedy Central. The press release is included below and here
is a link to the spot: http://awe.sm/1RkV
-Heather
Heather Smith
President, Rock the Vote
202-719-9914 (office)
202-368-1728 (cell)
Twitter: Zach Braff & @donald_faison kick off RTV health care
campaign. Check out the ad: http://awe.sm/1RkV and sign the pledge to
do more!
Zach Braff & Donald Faison Kick-off Rock the Vote’s Health Care
Campaign
Millennials demanding health care now
WASHINGTON, D.C. – Today Rock the Vote is kicking off a robust
multimedia health care campaign to educate young people about their
stake in the health care debate and encouraging them to participate.
The campaign launches with a 30 second television spot featuring
Scrubs stars Zach Braff and Donald Faison encouraging young Americans
to show they care and “demand health care now” by visiting www.rockthevote.com
<http://www.rockthevote.com> or texting the keyword “HEALTH” to
RTVOTE (788683). The ad uses the actors’ roles as “fake doctors” to
educate young people about health care reform and demand that “the
suits in Washington cover more than just their own asses.”
Braff and Faison’s PSA reinforces to young Americans’ that they have
the most to gain – or lose – in health care reform. Americans between
the ages of 19 and 29 have the highest uninsured rate of any age
group. Nearly 1 in 3 is uninsured. In addition, half of uninsured 19-
to 29-year olds work full time, but aren’t covered through their jobs
and can’t afford health care because of low wages.
“I have always been lucky enough to have health insurance. But I have
many friends who are not so lucky. If a medical crisis arose in their
life, they would lose their entire savings. It is my belief that
healthcare is a right, not a privilege. My hope is that our lawmakers
and politicians will continue to work towards ensuring that every
American, no matter how rich or poor, has access to affordable
healthcare." said Zach Braff.
“It’s important that Washington listens to young Americans now and not
just when they need their votes,” said Donald Faison.
According to a recent Survey USA poll, 91% of young people ages 18-34
are paying attention to the health care debate and are most supportive
of the public option (overall 58% of American say it is “extremely
important,” but among 18 to 24 year olds that jumps to 68 percent and
65 percent for 25 to 29 year olds).
“Young Americans are living and breathing the health care issue, most
of them hoping every day that they will not suffer an accident or
illness that will put them in deep debt for years to come,” said
Heather Smith, President, Rock the Vote. “Twenty two million young
Americans voted in the 2008 election, and they will continue to vote
for those that represent their interests.”
In addition to the television ad, Rock the Vote is will release
additional online videos to educate, entertain and provide ways for
young people to speak out and take action.
Rockthevote.com includes information about the key issues of health
care costs, affordability and coverage and provides updates on the
latest news articles and current status of the bill through a “Vitals”
section of the site (http://www.rockthevote.com/issues/health-
care.html). Visitors can also take action by signing the “Yes We Care”
pledge demanding health care reform, emailing their local officials,
and by showing their support through purchasing one of the exclusive
health care t-shirts designed by Andrew W.K., Perez Hilton and RTV’s
design contest winner.
The 30 second broadcast spot, as well as the online viral videos and
select campaign elements were developed by the agency Citizen Group,
San Francisco (www.citizengroup.com). Agency creatives Steve Fong and
Robin Raj wrote and directed the spots. Through the support of Health
Care for American Now (HCAN) the spot will air on MTV, BET and Comedy
Central beginning September 9, 2009 and run for approximately two weeks.
The ads can be viewed at www.rockthevote.com <http://
www.rockthevote.com> .
Editor’s Notes:
Additional killer statistics on young people and health care can be
found here: http://www.rockthevote.com/about/press-room/press-releases/health-care-backgrounder.html
<http://www.rockthevote.com/about/press-room/press-releases/health-care-backgrounder.html
>
18-29 Year Olds: Highest Rate of Uninsured in the U.S.
http://www.rockthevote.com/about/press-room/press-releases/18-29-year-olds-have-highest.html
Rock the Vote Health Care Action Center:
http://www.rockthevote.com/issues/health-care-center/
About Rock the Vote: Rock the Vote’s mission is to engage and build
the political power of young people in order to achieve progressive
change in our country. Rock the Vote uses music, popular culture and
new technologies to engage and incite young people to register and
vote in every election. And we give young people the tools to
identify, learn about, and take action on the issues that affect their
lives, and leverage their power in the political process. Rock the
Vote is creative, effective, and controlled by nobody’s agenda but our
own – we tell it like it is and pride ourselves on being a trusted
source for information on politics. We empower the 45 million young
people in America who want to step up, claim their voice in the
political process, and change the way politics is done. www.RockTheVote.com
<http://www.RockTheVote.com>
# # #
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