EFTA02619880.pdf

From: Kathy Ruemmler Sent: Monday, October 29, 2018 9:21 PM To: [email protected] Subject: The Interior Designers Behind Ashe Leandro Couldn't Find the Furniture They Wanted, So They Made Their Own Line - WSJ <=iv class="original-url"> https://www.wsj.com/articles/interior-designer=-ashe-leandro-couldnt-find-the-furniture-they-wanted-so-they-made- their-own=line-1540835974 chttps://www.wsj.com/articles/inter=or-designers-ashe-leandro-couldnt-find-the-furniture- they-wanted-so-they-ma=e-their-own-line-1540835974> Th= Interior Designers Behind Ashe Leandro Couldn't Find the Furniture=They Wanted, So They Made Their Own Line Ariel Ashe and Reinaldo Lea=dro will launch Ruemmler on October 30th Lane Florsh=im chttps:=/www.wsj.com/news/author/8620> Oct. 29, 2018 1:59 p.m. ET CREA=ING A FURNITURE line was a natural next step for Ariel Ashe, Reina=do Leandro and Mia Dalton. Ashe and Leandro are the principals of New York i=terior design firm Ashe Leandro (Dalton is formerly head of interiors and n=w a partner on the new line) but they'd wanted to make their own fu=niture for years. "We often just can't find the pieces we w=nt," Ashe said, "so the line is geared towards stuff we cou=dn't find in the market. The idea was that we should try to make, f=r example, the perfect dining chair." Their ne= line, Ruemmler, launches October 30th, and includes a dining chair that ma=, in fact, be perfect. Inspired by Italian modernist architect Carlo Scarpa=and finished in French oak, its full back is almost throne-like, with a spl=t all the way down the middle and an upholstered seat. The launch comprises=10 pieces total, including a round nightstand, a dining table and two rugs.= Though Ashe Leandro's portfolio i=cludes work for celebrities like Jake Gyllenhaal, Naomi Watts and Seth Meye=s (Ashe's brother-in-law), they named their furniture line for anot=er favorite client, Kathryn Ruemmler, an attorney who served as President O=ama's White House Counsel. Ashe said the trio always knew they want=d to be direct-to- consumer: "We almost considered not even having a=website and just having an Instagram," she said, adding that they a=so plan to have a showroom eventually. In the future, Ashe Leandro plans to hav= a small Ruemmler launch every year to add new pieces to the line. They hop= to move into collaborations as well. Asked about what the most exciting pa=t of creating Ruemmler is, Ashe said, "We've already pre-so=d some pieces. I try to not push it on clients because that doesn't=feel fair, but they're like, 'Let me see, let me see.0=99 And then they want to buy it, which is very exciting." ruemmler.us <https://www.wsj.com/arti=les/=https://ruemmler.us/?mod=article_inline> Instagram's Kevin Systrom on the Platform II= Built for One Billion Users Click to Read Story EFTA_R1_01825270 EFTA02619880  <https://www.wsj.com/articles/instagrams-kevin-systrom-o=-the-platform-he-built-for-one-billion-users- 1537886795> • Episode 1: The Columnists on Risk Click to Read Story <https://www.wsj.com/video/series/the-columnists/the-col=mnists-on-risk/A26F8588-4AB2-4546-A21C- 6289BEC496F8?mod=article_inline> = Houston's Menil Collection Will Open a New=Drawing Institute In November Click to Read Story <https://www.wsj.com/articles/houstons-menil-collection-=ill-open-a-new-drawing-institute-in-november- 1539183832> The Man Who Could Save Retail Click to Read Story <https://www.wsj.com/articles/the-man-who-could-save-ret=il-1537178369> Is It Possible to Reinvent Opera? This Group Is Tr=ing Click to Read Story <https://www.wsj.com/articles/is-it-possible-to-reinvent=opera-this-group-is-trying-1537454992> 2 EFTA_R1_01825271 EFTA02619881