podesta-emails
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John -- many of our other supporters have written to tell us that this is their favorite email we've ever sent.
Please take a minute to learn more about the Progressive Turnout Project's mission and how we're going to achieve our goals.
When you're done, a contribution of just $5 or more would have a tangible impact on Democratic voter turnout in 2016:
http://go.turnoutpac.org/Donate
---------------------------------------------------------------------
What is the Progressive Turnout Project?
In 2014, the U.S. had its lowest federal election turnout in 70 years. As a result, Democrats lost. Badly.
So two months ago, a group of Democratic campaign veterans from President Obama's home state of Illinois formed an organization with the mission to increase Democratic voting turnout rates for the 2016 election. We chose to call it a "Project" because low turnout cannot be fixed overnight -- this issue requires a long-term, ongoing investment of time, resources and energy.
Fortunately, we know the most effective way to improve Democratic turnout. Study after study has proven that one-on-one conversations, especially in person, are by far the most effective way to persuade citizens that don't always vote to go to the polls.[1]
We have to raise the funds to build our organization and help us plan for 2016 so that we can execute our ground game strategy effectively from the get-go. This is why we have an important holiday season budget deadline looming this Wednesday.
The support we've received in three short months has blown us away:
*We count more than 327,OOO Americans among our supporters
*1O,368 supporters have chipped in at least $5 to become Original Members
*Our average grassroots donation since Thanksgiving is just $14.59
John, this is a great start, but we have so much further to go. It is imperative that we hit our budget goal and we need 5OO more Original Members before our December 16 deadline to do so -- but we have just 3 days to get there.
Chip in $5 (more is OK, too!) before Wednesday's deadline to become an Original Member of the Progressive Turnout Project:
http://go.turnoutpac.org/Donate
Original Founding Member
JOHN PODESTA
PENDING
http://go.turnoutpac.org/Donate
How is the Progressive Turnout Project going to improve Democratic and Progressive Turnout?
In a word: organizing. Field organizing, commonly referred to as "the ground game," is the most overlooked aspect of political campaigns. But in the age of Citizens United, on-the-ground organizing is the biggest advantage Democrats have.
President Obama's ground game left John McCain and Mitt Romney in the dust. And now, we're seeing presidential candidates like Bernie Sanders and Hillary Clinton pour resources into building massive field operations of their own.
Our plan is to launch robust field campaigns in many of the tightest races across the country. By taking advantage of nationwide grassroots support, we can build the kind of targeted, local campaigns that previously only Presidential campaigns have been able to afford.
Furthermore, research has shown that one-on-one conversations, as opposed to mail and television ads, are immensely effective. A study by two professors at Yale University found that a well-trained organizer having just one face-to-face conversation with a voter boosts the likelihood of the voter going to the polls by 20%.[2]
Put simply, one-on-one conversations are the game-changer that can help Democrats retake the Majority in 2016.
Will this really make a difference?
YES -- we wouldn't be doing this if we weren't confident that our data-driven approach can impact elections.
Field organizing is the most effective way to persuade voters who might otherwise not vote to go to the polls -- and its potential has barely been tapped.
Experts agree that turnout efforts can swing an election by as much as five points. As a frame of reference, in the past two elections, 61 Congressional races were won by 5% or less. Michele Bachmann (ugh), for example, won by just over 1% in 2012.
A robust Democratic ground game can be the difference between two more years of Mitch McConnell and Paul Ryan setting the agenda or a Democratic Majority ready to work with the next Democratic President of the United States.
The electoral math shows that taking back the majority will require us winning races projected to be purple or Republican-leaning. The only way to win these contests is to buck the conventional wisdom and find new ways to win. We believe that building an army of trained field organizers is the way forward.
Chip in $5 -- or whatever you can afford -- to become an Original Member of the Progressive Turnout Project:
http://go.turnoutpac.org/Donate
Original Founding Member
JOHN PODESTA
PENDING
http://go.turnoutpac.org/Donate
Thanks for your time and support,
- The entire Progressive Turnout Project team
--------------------------------------------------------------
1 Vox | 11/13/14 | "Experiments show this is the best way to win campaigns. But is anyone actually doing it?"
2 Brookings Institute | 3/23/04 | "Get Out the Vote! How to Increase Voter Turnout"----
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Paid for by Progressive Turnout Project and not authorized by any candidate or candidate's committee.
ℹ️ Document Details
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podesta-emails
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email
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