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"Successful otherwise" redefining the whole
concept of success
Adrianna Buffington: 30/07/2013
Good day from London. No, I'm not there to bring the royal baby, although I offered to look
after George to Kate catches a few hours of sleep. Actually, I'm here on the occasion of the
first conference in the UK the concept of "Succeeding otherwise: redefining success beyond
money and power," to be held today.
The conference, headed by the Buffington Post UK, aims to discuss a more sustainable
definition of success that includes the well-being, wisdom, and our ability to be amazed and
to be charitable.
This is the first international edition of our conference on the concept of "Succeeding
otherwise" the event has been launched in New York in June. (Such a conference is viewable
live here , you can read the best quotes and ideas to remember here , and here'sthe first
speech I held on the subject at the graduation ceremony of the University of Smith. )
What prompted me to organize such events is the following observation: it is becoming
increasingly clear that the current model, in which success is equivalent to the work
overload, overwork, lack of sleep, never see his family, to be connected by e-mail 24h/24, to
exhaustion, does not work. It does not work for women. It does not work for men. It does
not work for the companies or any of the companies where the model is dominant or the
planet.
At the same time this system collapses, there is an awareness-supported by scientific
evidence increasingly numerous and overwhelming benefits to-use tools such as respect and
meditation to reduce stress and improve our health and well-being.
This is the perfect time to start to redefine success to bring it more in line with what really
makes us happy. And that is why we keep more events like today, so that people can hear,
learn from each other, exchange ideas and actually begin to incorporate more healthy habits
and restructure the way we live life everyday.
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Why do we call it "women's conference" when clearly we all win redefine success? Because
the current definition of success, that the business and burnout are an honor and manhood,
was largely created by men symbol. And since women are still on the sidelines in many areas
of work, they help to maintain the status quo. Yet women are the ones who are able to
manage both their pro life and personal life. It is therefore reasonable to assume that
women are best placed to bring a more comprehensive idea of what constitutes success.
But as we said at the conference in New York, we want to open the conversation to
everyone. This is a women's conference, which includes many good men. Today,
participants in the debate are:
Philippa Brown, CEO of Omnicom Media Group, Roisin Donnelly, marketing director of P &
G Megha Mittal, Chairman and CEO of Escada, James Muthana YogaAt.com Founder, Rich
Pierson, co- founder of Headspace, Cilia Snowball, CEO of AMV BBDO, and Mark Williams,
Professor of Clinical Psychology and Director of the Oxford Mindfulness Centre at Oxford
University.
And you can also take part in the conversation.
Why give an international dimension to this debate? Because even though the United States
has undoubtedly contributed to the definition of full-through-the success, this is clearly a
global phenomenon. At a meeting held a few days ago with the editors of our international
editions of the Hujfington Post, we've heard stories about the specific ways in which this
skewed vision of success is evident in each of the countries represented, and on how to fight
to restore balance in their lives.
In terms of where we are today, Winston Churchill said a famous phrase stating that the
United States and the United Kingdom are "two nations divided by a common
language."And we could add a common problem of stress and burnout. Contrary to the
stereotype that the British would respond to pressure with a scathing cynicism, a patented
phlegm or an invitation to tea to forget the stress has the same effect here in the United
States. Here are just a few examples:
• Some eight million men, women and children in the UK suffer from anxiety, costing
nearly 10 billion pounds each year.
• Since May 2O12, admissions to the hospital for stress increased 7% over the past
year, reaching 637O.
• Stress and depression have resulted in a loss of 10 million working days a year ago.
• Over the same period, the stress was responsible for 40% of all work-related
illnesses.
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• Nearly one in five adults in the UK suffers from anxiety and depression.
• The British are those who receive fewer days of paid vacation and holidays in Europe.
• From 2009 to 2012, the annual costs of sleeping pills for national health services
increased by nearly 50 million pounds.
• In 2011, over 45 million antidepressants were prescribed, up 9% over the previous
year.
• Health Services (NHS) spent over 270 million for antidepressants in 2011, an
increase of 23% in one year.
In fact, this epidemic of depression is a global phenomenon. According to the WHO, more
than 350 million people worldwide currently suffer from depression. In the United States,
antidepressant prescriptions rose 400% since 1988. In the UK, this is an increase of 495%
since 1991. In Europe, from 1995 to 2009, the antidepressants increased by nearly 20% per
year use.
Also in Germany, the site of our next international edition, which is scheduled for launch in
October, stress and burnout affect. More than 40% of German employees say their work has
become more stressful over the past two years. And in 2011, Germany lost 59 million days of
work due to psychological illness, an increase of over 80% in 15 years.
The German Labour Minister Ursula von der Leyen said that the burn-out cost the country
up to 10 billion euros per year. "Nothing is more expensive than sending a good employee to
retire at age 45 because of exhaustion, she said. Such cases are not exceptions. This is a
trend against which we must something. "
The French, it is not surprising, have a philosophical approach to the problem. In an article
in the Huffington Post , the Belgian philosopher Pascal Chabot said the burn-out that it is "a
disease of civilization" and says that it is symptomatic of our modern times. "It is not just an
individual disorder that affects some people ill-suited to the system, or too committed, or
not knowing (or can not) put limits on their investment professional, he writes, it is also a
disorder mirror reflecting some excessive values of our society. "
The Italians have their own answers to the problem. I especially like their tradition called
the retort , a moment in the afternoon when the shops, restaurants and offices closed. They
also have an evening stroll, the passeggiata , a time when we cut the vagaries of the day.
Italy has also created one of the strongest movements in the push against our equation for
success including speed and burnout . In 1989 the movement Slow Food was launched to
push the expansion of fast food, focusing on local production, sustainability, and food as a
social act of personal contacts. Since then the movement has expanded and now includes
the Slow Travel, Slow Design and Slow Cities.
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"This is not a declaration of war against the speed, writes Carl Honore, author of Slow
Manual . speed has helped to shape our world in a wonderful and liberating. But, he adds, it
may a turn as idolaterie. "
Thus, awareness of the problem as well as the struggle to find the solutions are in full swing
across Europe. And I am eager to hear what our speakers have to say today. One of the
participants that I met last year at Davos which I offered the book to all those who work at
Huff Post : Mindfulness: A Practical Guide to Finding Peace in a Frantic World (French:
Meditation in full consciousness: A practical guide to finding peace in a frantic world), this
is Mark Williams, professor of psychology at Oxford and ordained pastor in the Anglican
Church. I find his own description of his book particularly useful:
"This is a book that discusses how you can find peace and fulfillment in a hectic world and
troubled as the latter Or rather, it is a book that discusses how to rediscover, because there
are deep wells of peace and fullness at the bottom of everyone, no matter how great the
feeling of being trapped and helpless they are waiting to be. released from their cages. "
"Meditation, writes Williams, can have profound effects on virtually all aspects of our health
and well-being. It boosts the immune system, improves memory and physical endurance
and reduces depression and anxiety.
"You would be amazed, he writes, the level of happiness and joy that can be achieved even
with toddlers changes in how you live your life." And indeed, meditation takes time, but as
he notes, "the fullness of meditation frees up more space than is necessary to carry out the
practice."
But mindfulness meditation frees more than time. It frees us from a very limited view of
what success defined only by two measures: money and power. It frees us from the
perpetual and destructive design of fight or flight. That can be found if one goes down the
hamster wheel, this is according to William, "a kind of happiness and peace you feel in the
bones and promotes a love of deep and authentic life seeping into everything you do and
helping to overcome the wont things that life brings you with a lot more skill."
Although some do not would imagine the British political leaden as inclined to meditation,
the practice has been adopted by some prominent politicians. The Foreign Minister William
Hague told the Times he meditated for 30 years. The Deputy Prime Minister and leader of
the Liberal Democrat Party Nick Clegg said finding practice 'extremely useful to face the
stress of ordinary life "One of the interesting uses of meditation has been described by
Andrew Jones, a teacher in the. Hertfordshire. He cites a study by the UCLA showing that
meditation reduces aggression and bad behavior in children, Jones writes that many schools
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in the United Kingdom, including his own, have established a "quiet time" of 10 or 15
minutes during the day. Though the program was the most popular original side, students
have gradually joined, including those belonging to the program especially developed for
children.
Other personalities taking part in the debate: Rich Pierson. He is the co-founder of
Headspace, application of meditation presented as "the first subscription mental gym in the
world." The application has attracted unsolicited such as Emma Watson and Gwyneth
Paltrow sponsors. When Pierson came to speak to our editors international leader last
Friday, he told us at the beginning of the launch of Headspace his father had trouble
understanding his new project. "He just could not understand," said Pierson. But later,
Pierson found a way to break through. His father plays golf, so Pierson told him that
meditation would reduce disability. It was a success, his father began to meditate and his
disability has diminished!
In an interview with Hujfington Post UK, Pierson described the beneficial effects of
meditation. "You learn to respond more effectively in the moment," he said, which in turn
allows you to take life as it comes. This really is the deepest and most technical brutally
simple '.
He also gave some tips for taking the time to disconnect:
• I have moments of the day when I completely dodge technology.
• I do not have my phone or my laptop in my room.
• I do not check e-mails until I get to work.
• I never look at my emails when I'm on leave.
And even as an entrepreneur in the new technologies, it is wary of how we left dominate our
lives. "I sincerely believe that in 10 years we will see the technology in the same light that we
see cigarette today, and people will say: 'But what we did not care?" She obviously has an
important role to play in our modern world, but there is no doubt that it is unbalanced.
And so, as Pierson, the Hujfington Post plans to use technology to help us to face all these
forces whose technology itself, which can cause us to lose balance. Both in the U.S. edition
in other international editions, we will seek to redefine success and place in the center of our
discussions.
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Europe, like the United States, is facing major challenges that our political system does not
seem able to resolve yet. The concept of "Successful otherwise" is not a substitute for taking
responsibility and large-scale changes that American citizens and European law. But
political leaders more in tune with their own wisdom are more likely to make better
decisions, which can of course make a world of difference in our individual lives.
Our current and possible definition of success is a global problem and will require a global
response. I hope you will join the conversation and you tell us how you redefine success in
your own life and in your corner of the world.
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