Re: Draft memo on summer plans

-----BEGIN PGP PUBLIC KEY BLOCK----- mQQBBGBjDtIBH6DJa80zDBgR+VqlYGaXu5bEJg9HEgAtJeCLuThdhXfl5Zs32RyB I1QjIlttvngepHQozmglBDmi2FZ4S+wWhZv10bZCoyXPIPwwq6TylwPv8+buxuff B6tYil3VAB9XKGPyPjKrlXn1fz76VMpuTOs7OGYR8xDidw9EHfBvmb+sQyrU1FOW aPHxba5lK6hAo/KYFpTnimsmsz0Cvo1sZAV/EFIkfagiGTL2J/NhINfGPScpj8LB bYelVN/NU4c6Ws1ivWbfcGvqU4lymoJgJo/l9HiV6X2bdVyuB24O3xeyhTnD7laf epykwxODVfAt4qLC3J478MSSmTXS8zMumaQMNR1tUUYtHCJC0xAKbsFukzbfoRDv m2zFCCVxeYHvByxstuzg0SurlPyuiFiy2cENek5+W8Sjt95nEiQ4suBldswpz1Kv n71t7vd7zst49xxExB+tD+vmY7GXIds43Rb05dqksQuo2yCeuCbY5RBiMHX3d4nU 041jHBsv5wY24j0N6bpAsm/s0T0Mt7IO6UaN33I712oPlclTweYTAesW3jDpeQ7A ioi0CMjWZnRpUxorcFmzL/Cc/fPqgAtnAL5GIUuEOqUf8AlKmzsKcnKZ7L2d8mxG QqN16nlAiUuUpchQNMr+tAa1L5S1uK/fu6thVlSSk7KMQyJfVpwLy6068a1WmNj4 yxo9HaSeQNXh3cui+61qb9wlrkwlaiouw9+bpCmR0V8+XpWma/D/TEz9tg5vkfNo eG4t+FUQ7QgrrvIkDNFcRyTUO9cJHB+kcp2NgCcpCwan3wnuzKka9AWFAitpoAwx L6BX0L8kg/LzRPhkQnMOrj/tuu9hZrui4woqURhWLiYi2aZe7WCkuoqR/qMGP6qP EQRcvndTWkQo6K9BdCH4ZjRqcGbY1wFt/qgAxhi+uSo2IWiM1fRI4eRCGifpBtYK Dw44W9uPAu4cgVnAUzESEeW0bft5XXxAqpvyMBIdv3YqfVfOElZdKbteEu4YuOao FLpbk4ajCxO4Fzc9AugJ8iQOAoaekJWA7TjWJ6CbJe8w3thpznP0w6jNG8ZleZ6a jHckyGlx5wzQTRLVT5+wK6edFlxKmSd93jkLWWCbrc0Dsa39OkSTDmZPoZgKGRhp Yc0C4jePYreTGI6p7/H3AFv84o0fjHt5fn4GpT1Xgfg+1X/wmIv7iNQtljCjAqhD 6XN+QiOAYAloAym8lOm9zOoCDv1TSDpmeyeP0rNV95OozsmFAUaKSUcUFBUfq9FL uyr+rJZQw2DPfq2wE75PtOyJiZH7zljCh12fp5yrNx6L7HSqwwuG7vGO4f0ltYOZ dPKzaEhCOO7o108RexdNABEBAAG0Rldpa2lMZWFrcyBFZGl0b3JpYWwgT2ZmaWNl IEhpZ2ggU2VjdXJpdHkgQ29tbXVuaWNhdGlvbiBLZXkgKDIwMjEtMjAyNCmJBDEE EwEKACcFAmBjDtICGwMFCQWjmoAFCwkIBwMFFQoJCAsFFgIDAQACHgECF4AACgkQ nG3NFyg+RUzRbh+eMSKgMYOdoz70u4RKTvev4KyqCAlwji+1RomnW7qsAK+l1s6b ugOhOs8zYv2ZSy6lv5JgWITRZogvB69JP94+Juphol6LIImC9X3P/bcBLw7VCdNA mP0XQ4OlleLZWXUEW9EqR4QyM0RkPMoxXObfRgtGHKIkjZYXyGhUOd7MxRM8DBzN yieFf3CjZNADQnNBk/ZWRdJrpq8J1W0dNKI7IUW2yCyfdgnPAkX/lyIqw4ht5UxF VGrva3PoepPir0TeKP3M0BMxpsxYSVOdwcsnkMzMlQ7TOJlsEdtKQwxjV6a1vH+t k4TpR4aG8fS7ZtGzxcxPylhndiiRVwdYitr5nKeBP69aWH9uLcpIzplXm4DcusUc Bo8KHz+qlIjs03k8hRfqYhUGB96nK6TJ0xS7tN83WUFQXk29fWkXjQSp1Z5dNCcT sWQBTxWxwYyEI8iGErH2xnok3HTyMItdCGEVBBhGOs1uCHX3W3yW2CooWLC/8Pia qgss3V7m4SHSfl4pDeZJcAPiH3Fm00wlGUslVSziatXW3499f2QdSyNDw6Qc+chK hUFflmAaavtpTqXPk+Lzvtw5SSW+iRGmEQICKzD2chpy05mW5v6QUy+G29nchGDD rrfpId2Gy1VoyBx8FAto4+6BOWVijrOj9Boz7098huotDQgNoEnidvVdsqP+P1RR QJekr97idAV28i7iEOLd99d6qI5xRqc3/QsV+y2ZnnyKB10uQNVPLgUkQljqN0wP XmdVer+0X+aeTHUd1d64fcc6M0cpYefNNRCsTsgbnWD+x0rjS9RMo+Uosy41+IxJ 6qIBhNrMK6fEmQoZG3qTRPYYrDoaJdDJERN2E5yLxP2SPI0rWNjMSoPEA/gk5L91 m6bToM/0VkEJNJkpxU5fq5834s3PleW39ZdpI0HpBDGeEypo/t9oGDY3Pd7JrMOF zOTohxTyu4w2Ql7jgs+7KbO9PH0Fx5dTDmDq66jKIkkC7DI0QtMQclnmWWtn14BS KTSZoZekWESVYhORwmPEf32EPiC9t8zDRglXzPGmJAPISSQz+Cc9o1ipoSIkoCCh 2MWoSbn3KFA53vgsYd0vS/+Nw5aUksSleorFns2yFgp/w5Ygv0D007k6u3DqyRLB W5y6tJLvbC1ME7jCBoLW6nFEVxgDo727pqOpMVjGGx5zcEokPIRDMkW/lXjw+fTy c6misESDCAWbgzniG/iyt77Kz711unpOhw5aemI9LpOq17AiIbjzSZYt6b1Aq7Wr aB+C1yws2ivIl9ZYK911A1m69yuUg0DPK+uyL7Z86XC7hI8B0IY1MM/MbmFiDo6H dkfwUckE74sxxeJrFZKkBbkEAQRgYw7SAR+gvktRnaUrj/84Pu0oYVe49nPEcy/7 5Fs6LvAwAj+JcAQPW3uy7D7fuGFEQguasfRrhWY5R87+g5ria6qQT2/Sf19Tpngs d0Dd9DJ1MMTaA1pc5F7PQgoOVKo68fDXfjr76n1NchfCzQbozS1HoM8ys3WnKAw+ Neae9oymp2t9FB3B+To4nsvsOM9KM06ZfBILO9NtzbWhzaAyWwSrMOFFJfpyxZAQ 8VbucNDHkPJjhxuafreC9q2f316RlwdS+XjDggRY6xD77fHtzYea04UWuZidc5zL VpsuZR1nObXOgE+4s8LU5p6fo7jL0CRxvfFnDhSQg2Z617flsdjYAJ2JR4apg3Es G46xWl8xf7t227/0nXaCIMJI7g09FeOOsfCmBaf/ebfiXXnQbK2zCbbDYXbrYgw6 ESkSTt940lHtynnVmQBvZqSXY93MeKjSaQk1VKyobngqaDAIIzHxNCR941McGD7F qHHM2YMTgi6XXaDThNC6u5msI1l/24PPvrxkJxjPSGsNlCbXL2wqaDgrP6LvCP9O uooR9dVRxaZXcKQjeVGxrcRtoTSSyZimfjEercwi9RKHt42O5akPsXaOzeVjmvD9 EB5jrKBe/aAOHgHJEIgJhUNARJ9+dXm7GofpvtN/5RE6qlx11QGvoENHIgawGjGX Jy5oyRBS+e+KHcgVqbmV9bvIXdwiC4BDGxkXtjc75hTaGhnDpu69+Cq016cfsh+0 XaRnHRdh0SZfcYdEqqjn9CTILfNuiEpZm6hYOlrfgYQe1I13rgrnSV+EfVCOLF4L P9ejcf3eCvNhIhEjsBNEUDOFAA6J5+YqZvFYtjk3efpM2jCg6XTLZWaI8kCuADMu yrQxGrM8yIGvBndrlmmljUqlc8/Nq9rcLVFDsVqb9wOZjrCIJ7GEUD6bRuolmRPE SLrpP5mDS+wetdhLn5ME1e9JeVkiSVSFIGsumZTNUaT0a90L4yNj5gBE40dvFplW 7TLeNE/ewDQk5LiIrfWuTUn3CqpjIOXxsZFLjieNgofX1nSeLjy3tnJwuTYQlVJO 3CbqH1k6cOIvE9XShnnuxmiSoav4uZIXnLZFQRT9v8UPIuedp7TO8Vjl0xRTajCL PdTk21e7fYriax62IssYcsbbo5G5auEdPO04H/+v/hxmRsGIr3XYvSi4ZWXKASxy a/jHFu9zEqmy0EBzFzpmSx+FrzpMKPkoU7RbxzMgZwIYEBk66Hh6gxllL0JmWjV0 iqmJMtOERE4NgYgumQT3dTxKuFtywmFxBTe80BhGlfUbjBtiSrULq59np4ztwlRT wDEAVDoZbN57aEXhQ8jjF2RlHtqGXhFMrg9fALHaRQARAQABiQQZBBgBCgAPBQJg Yw7SAhsMBQkFo5qAAAoJEJxtzRcoPkVMdigfoK4oBYoxVoWUBCUekCg/alVGyEHa ekvFmd3LYSKX/WklAY7cAgL/1UlLIFXbq9jpGXJUmLZBkzXkOylF9FIXNNTFAmBM 3TRjfPv91D8EhrHJW0SlECN+riBLtfIQV9Y1BUlQthxFPtB1G1fGrv4XR9Y4TsRj VSo78cNMQY6/89Kc00ip7tdLeFUHtKcJs+5EfDQgagf8pSfF/TWnYZOMN2mAPRRf fh3SkFXeuM7PU/X0B6FJNXefGJbmfJBOXFbaSRnkacTOE9caftRKN1LHBAr8/RPk pc9p6y9RBc/+6rLuLRZpn2W3m3kwzb4scDtHHFXXQBNC1ytrqdwxU7kcaJEPOFfC XIdKfXw9AQll620qPFmVIPH5qfoZzjk4iTH06Yiq7PI4OgDis6bZKHKyyzFisOkh DXiTuuDnzgcu0U4gzL+bkxJ2QRdiyZdKJJMswbm5JDpX6PLsrzPmN314lKIHQx3t NNXkbfHL/PxuoUtWLKg7/I3PNnOgNnDqCgqpHJuhU1AZeIkvewHsYu+urT67tnpJ AK1Z4CgRxpgbYA4YEV1rWVAPHX1u1okcg85rc5FHK8zh46zQY1wzUTWubAcxqp9K 1IqjXDDkMgIX2Z2fOA1plJSwugUCbFjn4sbT0t0YuiEFMPMB42ZCjcCyA1yysfAd DYAmSer1bq47tyTFQwP+2ZnvW/9p3yJ4oYWzwMzadR3T0K4sgXRC2Us9nPL9k2K5 TRwZ07wE2CyMpUv+hZ4ja13A/1ynJZDZGKys+pmBNrO6abxTGohM8LIWjS+YBPIq trxh8jxzgLazKvMGmaA6KaOGwS8vhfPfxZsu2TJaRPrZMa/HpZ2aEHwxXRy4nm9G Kx1eFNJO6Ues5T7KlRtl8gflI5wZCCD/4T5rto3SfG0s0jr3iAVb3NCn9Q73kiph PSwHuRxcm+hWNszjJg3/W+Fr8fdXAh5i0JzMNscuFAQNHgfhLigenq+BpCnZzXya 01kqX24AdoSIbH++vvgE0Bjj6mzuRrH5VJ1Qg9nQ+yMjBWZADljtp3CARUbNkiIg tUJ8IJHCGVwXZBqY4qeJc3h/RiwWM2UIFfBZ+E06QPznmVLSkwvvop3zkr4eYNez cIKUju8vRdW6sxaaxC/GECDlP0Wo6lH0uChpE3NJ1daoXIeymajmYxNt+drz7+pd jMqjDtNA2rgUrjptUgJK8ZLdOQ4WCrPY5pP9ZXAO7+mK7S3u9CTywSJmQpypd8hv 8Bu8jKZdoxOJXxj8CphK951eNOLYxTOxBUNB8J2lgKbmLIyPvBvbS1l1lCM5oHlw WXGlp70pspj3kaX4mOiFaWMKHhOLb+er8yh8jspM184= =5a6T -----END PGP PUBLIC KEY BLOCK----- I like this. I think this is a very helpful operating plan for her (and us!) On Mon, May 25, 2015 at 2:25 PM, Jennifer Palmieri < [email protected]> wrote: > Below and attached is a draft memo on week by week policy rollout plans > for her and ways for campaign to make news without her. It's rough, but a > good starting point. Please note section at end that lists what I think we > need to build out and add in here. Let me know what you think. Thanks, JP > > > > *DRAFT Summer Memo (June, July, early August)* > > *Launch speech goals:* > > - Lay out vision for America’s future > > - Establish contrast with GOP > > - Establish that you’re fighter for everyday Americans > > *Summer guiding principles - post launch through August:* > > - HRC: Put forward key policy ideas that define a Clinton > presidency, offer key contrast with Republicans, and establish a foundation > for fall debates. > > - HRC: Continue to demonstrate that you’re a fighter for > everyday Americans. > > - HRC: Aid efforts to organize and grow volunteer base. > > - HRC: Cultivate settings that allow for personal interactions, > demonstrate openness, and show a personal and lighthearted side. > > > > - Campaign: Demonstrate our strategy to earn every vote. > > - Campaign: Find ways to showcase enthusiasm and support for HRC > (w/out her) > > - Campaign: Use social and earned media to amplify her bio, > values (weighing in on policy; current events) > > > > - Campaign and HRC: We are best when we are unpredictable and > put her and campaign in settings that demystify and show her true self. > > > > *Week of May 25 – South Carolina / Background on Summer Strategy * > > HRC: South Carolina Women’s Economic Empowerment Event – May > 27 > > Campaign: Backgrounding on African American support > > Backgrounder on Launch and Summer Strategy (5/28 & 5/29) > > Merch Mart launch > > News Opp: FISA expiration > > Sanders and O’Malley announcements > > > > *Week of June 1 – Voting Rights in Houston * > > HRC: Voting Rights Speech in Houston – June 4 (Note: Dorothy > Rodham’s bday/final passage of 19th amendment) > > Campaign: Amplification of Voting Rights w/ Campaign Staff (Finney, > Renteria) > > Earned and social media effort around HRC as > listener (NH, IA voices) > > Roll out Super Fan hire for Digital > > > > *Week of June 8 – Wrap Up of Ramp Up * > > HRC: House and Senate Democratic Caucus (Wrap up of Ramp up) > – June 9 > > Launch – June 13 > > Campaign: Backgrounders on Wrap up of Ramp up and Look Ahead > > Continue HRC as listener story /video with people > HRC met in ramp up > > Tech Rollouts – Pinterest and Instagram > > Bio video to launch – June 12 > > > > *Week of June 15 - Launch Week:* > > We will use the week following the launch to amplify different themes of > the launch speech in the 4 early states. We propose a number of press > interactions this week for the purpose of to touch our key outlets (media > avail for print, af am and Hispanic) > > HRC: Sunday, 6/14 Iowa > > o Family picnic in a park/organizing event > > o HRC press avail or print avail > > HRC: Monday, 6/15 New Hampshire (Theme: New > Threats/Solutions, Climate) > > o Town meeting on climate change > > o Main street walk or other OTR > > > > HRC: Wednesday, 6/17 South Carolina (Theme: Fix broken > political system) > > o Organizing event/Voting Rights amp > > o HRC Press avail > > o Main Street walk or other OTR > > o HRC Af Am radio / Hispanic radio interviews embargoed to Friday > > > > HRC: Thursday, 6/18 Nevada (Theme: Build an economy of > tomorrow) > > o Economy of tomorrow event (diverse, not just Hispanic) > > o NALEO speech > > o Round robin with 5 networks (interviews embargoed for Friday) > > > > HRC: Friday, 6/19 California > > o Fundraisers > > Campaign: DACA anniversary earned and social media activities (Our > DREAMer, Statue of Liberty, GOP contrast) > > Father’s Day –possible video or policy news on > fatherhood > > > > *Week of June 22 – Youth Employment in St Louis / SCOTUS: * > > HRC: St Louis Youth Employment – June 23 > > First Call to Super Fans (find one with compelling > story) > > Campaign: Amp, briefing, social media on YE (policy team, Finney, > Renteria) > > Roll out Super Fan call > > Policy backgrounders w/ press to cultivate on > policy for summer > > Backgrounders on Finance expectations; campaign vs > super-PAC > > News Opp: SCOTUS – ACA, gay marriage, voting rights (HRC video, staff > amp) > > > > *Week of June 29 – End of Quarter / SCOTUS / 4th of July * > > HRC: Fourth of July travel? > > Call to a Super Fan? > > Campaign: Release finance numbers > > News Opp: SCOTUS - ACA, gay marriage, voting rights (HRC video, staff > amp) > > > > *Week of July 6- College in Early State TBD* > > HRC: College Policy announcement in state tbd > > Amplification on digital platform like Twitter q > and a; Yahoo finance > > Campaign: Amplification of College in all mediums and early states > > Announce Seneca Falls plans – generate excitement; > organization > > > > *Week of July 13 – Paid Leave TBD Location / Seneca Falls Anniversary * > > HRC: Paid Leave – Location TBD (Super Tuesday state?) > > Social media around Seneca Falls anniversary > > Campaign: Early State Strategy Focus – backgrounders, tech team > travel, TV tours in early states) > > Engage women supporters on social media around > Seneca Falls anniversary (July 19 – 20) > > > > *Week of July 20 – Corporate Purpose - TBD location* > > HRC: Corporate Purpose – Location TBD > > Roundtable with select print journalists and columnist > > > > *Week of July 27- Mental Health – Location TBD NH?)* > > HRC: Speech or Roundtable/Event on Mental Health (maybe > paired w/ service event) > > Campaign: Amplification and possible service event around Mental > Health > > > > *Week of August 3 – Wall Street Reform -TBD Location * > > HRC: Wall Street Reform Speech – TBD location > > > > *Week of August 15 * > > Campaign: Amplification around August 20 anniversary of ratification > of women’s right to vote. > > > > *Miscellaneous – To Add In* > > - For July and beyond – I have no idea if the ideas for her work > for her schedule, so this is just a strawman. > > - Each month we should focus on particular constituency to focus > on to generate excitement in social and earned media – possible examples: > Hispanics in June around DACA; LGBT in June for LGBT month and SCOTUS; > Women in July around Seneca Falls anniversary) > > - Possible Boston roundtable on Mental Health w/ Mayor Walsh > > - Civic engagement program – either around mental health or > service. > > - Don’t have enough here on GOP contrast with her or campaign > staff. > > - Need to build out social media noted here for both her and > campaign – just placeholders. > > - Also need to add NH and Iowa’s plans in here because they also > have plans to make news without her. > > - More on Bio; longtime friends and supporters – bio video should > offer good launch of a longer term effort on this (akin to the Hillary I > Know effort of past campaign). > > - Feel like we have mapped out a good start here – but there is > not enough unpredictable, unconventional ideas in here for her or campaign, > so will keep at that. > > > >