EFTA00787989.pdf

Budget - the project throughout Israel for feu cities about 500,000 residents Group Details Preparations Required sum in thousands $ Post Total $ Total per Weekl Week2 Week3 Week4 Week5 Week6 project group Academic Accompaniment and 1,800 200 400 400 600 600 1200 0 5,200 supervision media questions Consultations and 1,000 500 0 0 500 0 1,000 0 3,000 33,400 research — Eran team Effectiveness Pre-, during and post- 8,400 0 0 8,400 0 0 0 8,400 25,200 research Strategy and Consistent follow-up 4,000 3,600 3,600 3,600 3,600 3,600 3,600 3,600 33,400 33,400 coordination Creative Creative ads 2,000 0 2,000 0 0 0 2,000 0 8,000 development 12,000 Producing materials and 2,000 0 0 2,000 2,000 0 0 0 4,000 graphics Traditional Newspaper ads 0 12,000 12,000 12,000 12,000 12,000 12,000 0 72,000 media Billboards 0 18,000 18,000 18,000 18,000 18,000 18,000 0 108,000 270,000 0 15,000 15,000 15,000 15,000 15,000 15,000 0 90,000 fl Guerilla actions CD Activity on Purchasing online media 0 50,000 50,000 50,000 50,000 50,000 50,000 0 300,000 social Updating main site 600 0 0 0 0 0 0 0 600 networks and Operating YouTube 500 1,000 1,000 1,000 1,000 1,000 1,000 0 6,500 316,100 digital media channel Operating Facebook 0 1,500 1,500 1,500 1,500 1,500 1,500 0 9,000 page Explanatory Documentation and 0 1,400 0 1,400 0 1,400 0 1,400 5,600 5,600 video editing Public Including crisis 3000 6,500 6,500 6,500 6,500 6,500 6,500 6.000 48.000 48,000 relations management Total sum: 23,300 109,700 110,000 119,800 110,700 109,600 111,800 19,400 718.500 718,500 The budget is divided as follows: 83,3% Media - changes may be made in sections of the media, but the budget framework will remain unchanged. 5,5 % Academic supervision, Research, Development and Documentation. 4,6% Strategy, Coordination. 6,6% Public relations. Page 24 EFTA00787989