EFTA00788620.pdf

Budget - the "Despairs Project" for the Israeli Arabs cities 1,6 00,000 residents (90 days) Group Details Preparations Required sum in thousands $ Post Total $ Total per Weekl Week3 Week5 Week7 Week9 Weekll project group Academic Accompaniment 3,600 1,600 1,600 1,600 1,600 1,600 1,600 3,600 16,800 supervision and media questions Consultations and 3,000 1,500 1,500 1,500 1,500 1,500 1,500 3,000 15,000 research — Eran team 31,800 Effectiveness Pre-, during and 54,000 0 0 54,000 0 0 0 54,000 162,000 162,000 research post- Strategy and Consistent follow- 30,000 18,600 18,600 18,600 18,600 18,600 18,600 20,000 161,600 coordination up 161,600 Creative Creative ads 32,000 0 12,000 0 12,000 0 12,000 0 68,000 development Producing 32,000 0 18,000 18,000 18,000 18,000 0 0 104,000 172,000 materials and graphics Traditional Newspaper ads 0 100,000 100,000 100,000 100,000 100,000 100,000 0 600,000 media Billboards 0 80,000 80,000 80,000 80,000 80,000 80,000 0 480,000 1,640,000 Guerilla actions 20,000 90,000 90,000 90,000 90,000 90,000 90,000 0 560,000 Activity on Purchasing online 0 120,000 120,000 120,000 120,000 120,000 120,000 0 720,000 social media networks Updating main 9,000 0 0 0 0 0 0 0 9,000 and digital site 796,000 media Operating 0 5,000 5,000 5,000 5,000 5,000 5,000 0 30,000 YouTube channel Operating 7,000 5,000 5,000 5,000 5,000 5,000 5,000 0 37,000 Facebook page Explanatory Documentation 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 11,200 11,200 video and editing Public Including crisis 25,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 95,000 95,000 relations management Total sum: 217,000 433,100 463,100 505,100 463,100 451,100 445,100 92,000 3,069,600 3,069,600 85% Media - changes may be made in sections of the media, but the budget framework will remain unchanged. 7% Academic supervision, Research. Development and Documentation. 5% Strategy. Coordina ion 3% Public relations. Page 29 EFTA00788620