📄 Extracted Text (1,127 words)
"ONE OF THE YEAR'S
Mcl.uhan was hospitalised after being
operated on for the removal ofa brain
BEST FILMS"
tumour. "And all those years we thought
about the brilliance and we thought it
was just Marshall," Ted said. "But it was "STUNNINGLY ORIGINAL"
the pills he was taking for symptomsof
what turned out to be the tumour."
04 I noticed that Martin Rees and
"DYNAMITE"
r"r, "POWERFUL"
Richard Dawkins avoided talking
about themselves and wondered if
there might be something cultural
- is British - at work here? I'm an
Irishman and so can say this!
"EXQUISITE AND EMOTIVE.
`Edge is not for
everybody. It helps
A MUST SEE"
to know some
stuff. But you won't sc"..±.„)'`
find arrogance in "DARING AND STYLISH"
the responses'
18 Actually not. In this regard, the
"RIVETING"
major challenge is to get ISO to 200 of
the most brilliant people in the world
to follow a simple set of guidelines.
And one of the pronouncements this **GS*
year is: "No anecdotes about spouses.
significant others, kids, family pets."
The reason for this prohibition is
that Edge is a conversation - it's not a
it***
John Brockman with Andy
Warhol and Bob Dylan In t he
magazine written for the public. The
audience for the contributors to Edge "CAREY MULLIGAN IS
is the other contributors. The readers
Factory.1966. Below. four of
the Edge members whose
have the opportunity to look over the
shoulders of some extraordinarily
STARTLINGLY BRILLIANT"
thoughts on the internet arc gifted individuals as they go back and
included in Brockman'snew forth in the battle of ideas. And since
book (horn lett): Brian Eno, the scientific method is central to our
Freeman Dyson. Steven activities, I want to avoid the personal
Pinker. Marina A b ramoViC and focus on evidence.
IN I was pleased to sec quite a lot about
the 'collective IQ" of the net - which is
something that the mainstream media
don't seem to understand at all. A
passage in William Calvin's essay where
he talks about the net enabling us to
"stand on the shoulders of a lot more
giants at the same time- reminded me
of an older metaphor coined by, I think,
DougEngelhart, who invented the
mouse, windowing interfaces and a lot
ofother seminal computing technology:
"flower steering for the mind".
18 One of the concepts that people
were talkingabout in the late 60s was
`thecollective conscious". McLuhan
made specific reference to it on many
occasions. Cage used to talk about
"the mind we all share". The cultural
anthropologist Edward T Hall, who was
this crowd and to the book. This met him during the 60s, his manner in that circle, and studied what he called
is interesting because for more and the way in which he presented the silent languages ofrime and space,
than a decade his name was barely himself were remarkable and never to once pointed out tome that our most
mentioned. He certainly was an be forgotten. Sitting down at lunch, you significant, most critical inventions
influence on me in terms ofmy would be faced with machine gun-like were not those ever considered lobe
intellectual development and career. In expositions of facts and ideas ranging inventions, but those that appeared to
one typical conversation, he recounted from medieval classical literature to be innate and natural.
his ideas on how psychoanalysis had arcane scientific matters concerning His candidate for the most
gone the way of the gods and we the aural space of the native North important invention was not the
were in a new realm where we were American Eskimos. the focus of the capture of fire. not the printing press.
looking at the evolution of patterns and work of his collaborator Edmund not the discovery ofelectricity, not
information. A lot has been written Carpenter. the discovery of the structure of
about the differences between atoms It was Carpenter who explained to DNA. Our most important invention
and bits. but the first time I heard it me what he thought was the secret was.. talking. This was something
was from Marshall. For anyone who behind Marshall's brilliance. At the time, considered innate and natural,
or actually something that was
probably never even considered,
the internet, from John Brockman's new book until the first human rendered it
visible by saying: "We're talking" -
probably an important moment in
know a few basic things about anindivklual competes for It witheverything else we our evolutionary past.
beforemeethg him or her. Internet dating do. A lot of what It offers Khigh-purity The internet is such a new
sites, chanowns,socialnetworkIng sites cornoetition But unfortunately a lot of invention, a code (or the collective
provide these details.enabling the modern what It offers Is merely good at capturing consciousor "distributed networked
human brain to pursue more comfort ably ow attention and provides us with little intelligence". The internet is our
its ancestraimating dance. of long-term import — sugar-filled collective externalised mind. I think CAREY MULL IGAN
Then there's the issue of privacy. carbonatedsodas for our mind. ofit in terms of the concept of feedback:
Some are mystified by the way others, We, or at least I.need tools that will the infinite oscillation of our collective
particularty the young, so frivolously provide us with the Diet-Internet. the conscious interacting with itself.
reveal their intimate Ives on Facebook, version that gives us the intellectual adding a fuller, richer dimension to
Twit ter.inemails and via other internet
billboards. Yet for millions of years our
forebears had almost no privacy. With
the inter net. we are returning to this
practice of shared communrty.
caffeine that letsus achieve what we
aspire to.but which doesn't turn us
intohyperactive intellectual junkies.
JUDITH RICH HARRIS
what it means to he human.
It's not about computers. It's
not about what music your friends
are listening to. It's about human
communication. "We're talking."
SHAME
So for me. the Internet has only Independent Investigator and theoretician
magnified — on a grand scale — what I How is the Internet Changing the Way
already knew about human nature. The Internet dispenses info, motion the You Think?, editedby John Brockman.
RODNEY BROOKS
way a ketchup bottle dispenses ketchup.
At first, there was tooIttle: now. there is
too much.
is published by Atlantic Books. John
Naughton's From Gutenberg to
Zuckerberg What You Really Need
IN CINEMAS FRIDAY
Panasonic professor of robotics.
MIT Computer Science and Artificial In between there was a halcyon interval to Know About the Internet is
Intelligence Lab of just-enoughness. For me, it tasted published by Quercus Books. To buy
about 10 years. either riflefora special price with free
The inter net is stealing our attention. It They were the best years of my life. UK pap call03303336847osgo to
guardianbook.shop.co.uk
The Observer MOW THE NEW REVIEW .1
EFTA_R1_02213011
EFTA02725505
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