podesta_email_01978.txt

podesta-emails 701 words email

P17 D8 V11 V16 D6

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John-- As a business leader, your experiences are important to creating effective public policies that will grow our economy and create jobs. But how can you best communicate your views so that Washington listens? Sharing your perspective with local and national media can be a particularly effective tool for encouraging policy action. And it can help bring attention to your business as a leader in your industry. Please join Business Forward for an interactive media training. Using the effect of severe weather and climate change as a case study, seasoned public affairs strategists Aric Caplan and Jonathan Hahn will show you: -How to present yourself as a thought leader and expert source; -Tips for speaking about policy issues from your perspective as a business leader; -Best practices for print and radio interviews. Subsequent trainings in this series will focus on social media, television and public speaking appearances, and writing letters to the editor and op-eds. Can you join our media training on print and radio interviews? RSVP YES > http://www.businessfwd.org/blog/media-training RSVP NO> http://action.businessfwd.org/page/s/rsvp-no-for-media-training Here are the details: WHAT: Media training for business leaders on print and radio interviews WITH: Aric Caplan, Founder and President, Caplan Communications; Jonathan Hahn, Managing Director, Caplan Communications WHEN: Friday, October 30 at 3:00 p.m. ET / 12:00 p.m. PT WHERE: You will receive a unique dial-in and password when you register Following a presentation from Aric and Jonathan, you will have the opportunity to ask questions. If you prefer, you can also submit questions in advance by emailing [email protected]. Here's the link to register: http://www.businessfwd.org/blog/media-training. I hope you can make it, Shumway Marshall Digital Director Business Forward P.S. There is no cost to attend Business Forward's programming so please feel free to forward this invitation to your colleagues. ABOUT THE TRAINERS ARIC CAPLAN is the founder and president of Caplan Communications. For over 18 years, Mr. Caplan's winning issues advocacy campaigns have furthered the timely missions of civic organizations, non-profit groups and NGOs seeking to advance human rights, environmental protection and safeguard social justice. Caplan Communications also maintains a robust literary division that services the needs of major book publishers across the United States. As a seasoned public affairs strategist and avid news junkie, Mr. Caplan has made a career of renovating the air products of major-market news/talk radio stations in Pittsburgh and West Palm Beach, FL. He worked in radio as a reporter and producer at KDKA and program director at WJNO before entering public relations. In February 2004, Mr. Caplan founded his agency to champion issues in the public interest and on behalf of social justice and environmental causes. Aric Caplan frequently publishes editorials in industry trend magazines such as O'Dwyer's magazine and has been invited to address audiences on communications panels as a public affairs practitioner whose insights and approaches continue to reach and influence target audiences and Capitol Hill with precision. JONATHAN HAHN is the managing director of Caplan Communications. He is a seasoned media trainer who specializes in strategic communication, public advocacy and story development. Mr. Hahn has managed press operations for various clean, renewable energy media relations events, including the Climate Action Campaign's 27-state "I will Act on Climate" bus tour. He also specializes in strategic advocacy and crisis public relations, which include the BP oil disaster in the Gulf of Mexico and Japan's Fukushima Daiichi nuclear disaster. He is a veteran media trainer with more than a decade of experience coaching executives to prepare for television, radio and print interviews. PAID FOR BY BUSINESS FORWARD This email was sent to [email protected]. If you wish to unsubscribe, go to http://action.businessfwd.org/page/unsubscribe.