EFTA02725630.pdf

FIR ,._-- FOrfiluta.e %. .—. CHRMPI011SHIP Investor Presentation Introducing Motorsport's Electric Future October 2013 FIA Formula E Championship EFTA_R1_02213159 EFTA02725630  FIR ---= Formutae N:="-:* CHRNIPIOHSHIP INDEX 1, General Introduction 2. Main Features 3, Investment Opportunity 4, Appendixes: A. Ernst & Young - Formula E Sustainability report B. SMG YouGov - Media Reach, Global Appeal and Sponsor Evaluation Study C. SMG YouGov - ROI study for FEH sponsorship packages D. Financial Model EFTA_R1_02213160 EFTA02725631 Wirmuta.e CHRMPIORSHIP 1. GENERAL INTRODUCTION 1.1. OUR ASPIRATION 1.2. INDUSTRY ENVIRONMENT 1.3. SUSTAINABILITY IMPACT EFT,R1_02213 61 EFTA02725632  Our Aspiration We want to drive the change towards an ...through an electrically-powered car racing electric future... championship FEH aspires to drive this change by: Development of Formula E Championship staged in the heart of major world cities Fostering technology innovation IEESTISM1 Increasing environmental awareness Encouraging sustainable behaviors ..LEMEZZIMIZI 4 EFTA_R1_02213162 EFTA02725633 Industry Environment There is plenty of business and investment around EVs: Automotive cell manufacturers are making large investments to build up capacity (USD billions) Major OEMs have formed a vision for developing EVs beyond HEV AESC 35 Chinese: 1.4 (c9 i6 Chem 08 2030E battery Mormifollaa Audi TOYOTA A123 08 market of Sony 0.8 145 en € 4) Erten 0.7 e ICI Sact 0.5 SB LtMoihie 0.4 tittocht 0.4 00w/Koicom 03 Sanyo 0.2 Ford and Toyota said they will jointly develop on Toshiba 0.2 advanced hybrid system for light trucks and SUVs Blue Energy 0.2 Li. Energy Japan 0.1 "This agreement brings together the capability of SK Energy 0.1 two global leaders in hybrid vehicles and hybrid Panasonic EV 0.1 technology to develop a better solution more quickly and affordably for our customers" said LITec 0.1 Derrick Kuzok, Ford group vice president in charge of global product development. (1) Consists of BYD, BAK, CNOOC, Lishen. AutomotivelT.com, August 22th 2011 Source: McKinsey "Boost Powertrain"; McKinsey Quarterly: "Recharging China's EV aspirations"; Deutsche Bank; Company press releases 5 EFTA_R1_02213163 EFTA02725634 Sustainability Impact There are huge potential contributions of value to society through future externalities in terms of green growth, environmental savings, and social prosperity. Social ; Green Gtowth Environmental € 25 Savings on healthcare additional 77 costs from pollution 4.0 billion saved (2.5 years EVs sold billion reduction Japan's current million* oil barrels consumption) Significant quality of "Formula E con €431 billion for consumers life improvement in of fuel energy significantly contribute savings (NPV) cities avoided (2 years to remove Electric of Italy's annual 900 million Vehicles market extra sales in the €142 emissions) tonnes of OO7eq barriers and to create positive externalities car indust y billion and value for society" 42,000 created in the car €13.9 saved on CO? costs (NPV) permanent industry billion jobs billion /1 Global value creation LOCAL /1. Average S10 million of visitor spending per event 240 jobs per event impact Community rxide increase' r . Green image 'Po. a Irmo sceranc analyn 'See det3 S n A•,nex I ! SPONSORS . New market ing target groups see deals n Annex IV 211ERNST&YOUNG ' • Brand visibility2 QualityIn Everything We Do SOURCE: Based on Ernst & Young Low Scenario from the Report: Formula E championship "Racing for on electric future' (APPENDIX A) 6 EFTA_R1_02213164 EFTA02725635  FIR _-...—= V.=.' . Formuta.e CHAMPIONSHIP III 2. MAIN FEATURES 2.1. THE CHAMPIONSHIP Z.Z. ORGANIZATION CHART 2.3. SUPPORT NETWORK 2.4. UNIQUE PARTNERSHIP Z.S. WORLD WIDE CALENDAR 2.6. TOP TEAMS 2.7. TOP DRIVERS Z.S. ALL NEW CAR 2.9. BEST SPONSORS / PARTNERS 2.10. TV BROADCASTERS 2.11. MEDIA ANALISYS AND GLOBAL APPEAL EFTA_R1_02213165 EFTA02725636 The Championship Initiation of the championship Starting in September 2014 Multi event 10 different cities around the world in season 1 Urban track City centre premium location. Increases awareness and allows flexibility to adapt tracks to electric cars. Teams 10 teams, 2 drivers each in 2074. Pit stops 2 pit stops, the drivers will run a short distance to get into the second car. Multi-car manufacturers An open RA championship, teams can be constructors, develop and race their own cars. 8 EFTA_R1_02213166 EFTA02725637  Organization Chart High experienced management team: Deputy CEO CFO Financial Controller Alberta Lon o Alejandro bb uel Valldecobres Marto Cuesto Financial Controller CEO P.A. Cristino Abed Lucy Bowler Head of Media Business Development Head of Legal Legal Counsel Ali Russell Giorgio Veroni Enri ue Buenaventura Pedro Merry MEDIA ADVISOR Legal Assistant Frank Baez (SMG YouGov) Cairo VW I COO Eric Barbaroux 1 P.A. Operations Anot Dahon CMO aume Sallores P.A. Marketing Blake Martinelli Sporting Regulation Technical Director Head of Events Head of Partnerships Pierre Gosselin I Carlos Nunes Gerli Tow: David Warren Official Develop Driver Project Manager Lucas di Grassi I Gemmo Rouro Graphic Designer Sponsorship Coordinator lower Pinedo Natasha Palmer Project Manager Project Manager Manuel Ortiz Martin Manecy Press Officer Legacy Manager Torn Phillips Rally Ardholdpon Project Engineer Project Manager Fabian Burry Oliver McCrudden Miami Race Advisor S. America Race Coordinator Julian Linares Fernando Cdceres 9 EFTA_R1_02213167 EFTA02725638 Support Network Highly reliable technical and management support network: Jean Todt - FIA Promoter of the electric vehicle competition, FIA supports FEH through the signature of a Memorandum of Frederic Vosseur Spark Understanding. Veremonte - Investor Former GP2 and F3 engineer, Promoter of FEH Veremonte he develops and designs the has invested in the initiative Spark SRT 01Efull electric car and give management support and help • 8 • During his career at IMG he looked after the business affairs Involved in technical advisory, of many of the world's leading circuit design and car Rodrigo Nunes - circuit designer development. Lucas has sportsmen including Alain Prost Ayrton Senna, or David helped FEH since its creation. Coulthard, between others. Supports FEH in circuit building and design. He has been involved since the first stages of the project providing technical aid. 10 EFTA_R1_02213168 EFTA02725639  Unique Partnership The HA (Federation Internationale de l'Automobile) is the governing body for motorsport worldwide and the federation of the world's leading motoring orgonizotions. Manages and administers the rules & regulations for all international four-wheel motorsports championships like: Fr sHinire.Hionison,H FIA A tss-C An CHOC/RANCE CHAMPIONSHIP 1111FEE 1•061.. 10•01•4 66.6•••,•••6,• FIR FormuLo•e CHFIMPIOnSHIP FEH has the FIA exclusivity right to promote the only electric formula global Championship for 25 years "This new competition at the heart of major cities is certain to attract a new audience. We are pleased with this agreement with FEH as they bring a very strong experience in motorsport. This spectacular series will offer both entertainment and a new opportunity to share FIA's values for clean energy, mobility and sustainability. The FIA is definitely looking to the future!" jeonTodt, Alejandro Agog, Jean Todt and Enrique Sofiuelos signing the agreement. President of the FIA 11 EFTA_R1_02213169 EFTA02725640  World Wide Calendar 2014/15 FIA FORMULA E CHAMPIONSHIP PROVISIONAL CALENDAR 10 selected cities Races in the heart of major world cities RI - Beijing, Chino 20"' Sep 2014 R2 Portofino, Moloysio 18n Ott 2014 London Berlin R3 Hong Kong. Chino 43,1Nov 2074 • Beijing R4 - Punta del Este. Uruguay 13n Dec 2014 Lc: Angie*: Monte Carlo mi • Miami Hone Kong • RS Buenos Aires. Argentino 10n Jon 2015 R6 Los Angeles, USA 14n Feb 2015 PUtrajaya R7 Miami, USA IOM's?. 2015 R8 Monte Corlo. Monaco 9n Moy 2015 Buenos Awe: efll Punta del Este R9 Berlin. Germany 30n May 2015 RIO - London, UK 27" Jun 2015 Urban racetrack around the main landmarks of these cities *All this venues hod been approved by the local authorities and the correspondent national federations. 12 EFTA_R1_02213170 EFTA02725641  Top Teams There are 3 types of teams: - Traditional teams and manufacturers (F1, INDY, NASCAR, GPZ) - Specialized electric car companies - Brands that shore values around sustainable innovation Aiinarrni 411 Signed and announced CHINA RACING ®tom ' ; 11.-•1!-:-. • I C I, I L ' VE 1'J 'T. L_MR Mahindra Signed, to be announced 7/4-CMC SLIMIER XIFORI.JRI gams fa MIN Negotiations in process procinue WILLIAMS Fl TEAM *Media ROI for the teams study done by SMG YouGov in APPENDIX B 13 EFTA_R1_02213171 EFTA02725642  Top Drivers The following international and elite drivers have signed up to the Formula E drivers program: MP, ;Sie ;7.. ...( .... a a ss• Adrien Tomboy (French) Alex Brundle (Uk) Bruno Senna (Brazil) Dario Fronchitti (Scotland) Lucas di Grossi (Brazil) Ma Qing Huo (Chino) 12 -.are/ Nicholas Prost (French) Nick HeicIfeld (German) Sebostien Buemi (Swiss) Vituntonio Liuzzi (Italy) 14 EFTA_R1_02213172 EFTA02725643 All New Car: SRT 01E Capable of reaching 0-100 kph in less than 3 sec. with a max. speed of 250 kph and o battery range of 25min. 5.00m (L) 1.80m (W) 600KG without battery 15 EFTA_R1_02213173 EFTA02725644 All New Car: SRT 01E Official unveiling of the SPARK-Renault SRT 01E Frankfurt Motor Show 10th September 2013 Formulae -4. • 16 EFTA_R1_02213174 EFTA02725645 Best Sponsors/Partners Contracts executed (3 to 6 years deals): - Michelin (Tyre Supplier) - TAG Heuer (Time Keeper) AllIcLareri -19 - McLaren (Electric Powertrain Supplier) - Renault (System Integration Engineering) - Williams (Battery supplier) QUALCO/VVA - Dallara (Chassis Designer & Manufacture) - Qualcomm (Wireless partner) - DHL (Logistic partner) MED Other contracts in progress for different partner categories and sponsorship tiers. 17 EFTA_R1_02213175 EFTA02725646  TV Broadcasters 1M[ Broadcasting Agreement with FOX Sports for 3 years with the option to extend for 5 years This deal will broadcast the Championship to nearly 90 countries (US, Canada, Latin America/ Caribbean, Netherlands, Italy, Hong Kong, Malaysia, Indonesia, Singapore, Taiwan, South ft Korea, Australia, key Asian territories and other areas of Asia, India, and Africa) and a potential 180M households worldwide, giving the partners, the teams, and the teams' partners a unique platform to visualize the associative value of this competition. PS Carlos Martinez, President Latin America FOX International Channels 18 EFTA_R1_02213176 EFTA02725647 TV Broadcasters • F Inter nalton.s1 FECIOICA A I W DIA REACK. CA Oen AFITIAL AID SPON SAN EVA' LATION 'AWE • Other TV Radium • siniiik.c.,,...„„„nes Fox International & Other Partners TV Household Reach or" ) Tomlin) Lest tot ASIA " Fs110 Territory List to tor exoling Fox Sports North Anbertta Stoma ‘ 14 / . B&rao. Canna. Pew I knesO Stain Ea Tenor. Fie oral ito Norm Nena . leg n000 indoors. earn Nettie OPR Keno Terrdory LIST to Lan America Iwo. Ran. Ann •0210 to existing Fox Sports channel, Territory List Indian Iketelek layreno. P . Sub-Coritsient • Mpensra. Orsak &eta. Chia New Ow.. PETIPPNIN Star Spats Colombia. Costs Ita Cann Stepan. Tans, Then. Aeon, Ceaskt. C Sena. ba. Se Lan. Vapownt Amps, Guaterush.. ilerarses Meow ReceestA. Ent alcores. Penn. Pons.sy. PIM Ellen Putestao tinaguob *rad& Ara Pesos. Wean lisnot wed Tined Torreon Last to Sub-Sahsran Attics via Setants Other TV Partners • or.. Berm Beeleara, Beat Biala Feso Caeca Atoros, tint.. 8flitorr. Bova Australia TV Household Reach (miltiorni) Cato Derreonde Reptile, Core Rapable. ken Corn, Worn. Oros. Orono. Caro. Gen Valk Oupd• Creel Mean Rgeae. &Tont Rapine. Premark Edda Frame. Fox internotoosi 183.2 Dna. Ceele. (Mope EtrancoS G . Gahm Reba. Reno,. Gieuster. Gnaw. Hungry. Ira[ swam tramesaaaramo Can Cornea One Elan Nen* LASOOSA Lean uma car Se. Ate. t... -a legend Ireiiir4 Apt Law. KU. Gs Men Paing4 9•/•• Outer TV Partners 366.2 Malapsoes. Merssi. WI. Meuse, PAsuntana Mora Noe Zealand. Norse,. OK Pavel. San Maw. rear 66.6%k a. Italia Ina yin. Ps Total 549.4 kinnaque. Plane.. Nor, Menus React's. Soo Torre Mara Sneak gouda Slate. ostra leamense ISA ?Wilda •••• will\ VMS& MS Funorta, Sneed. Syne'. Seem Loa e. 9T Nen. Seed .104 • •••••• M _. Sages Sane Sea Ant. Soul" San SIAS% Sen& r. LIPPPAA MCA ITONTa Liner eed tinieslete -.SMGvou FOIMUIO•e 19 EFTA_R1_02213177 EFTA02725648 Media Analysis SMGYou Global TV Broadcast Audience INSIGHT Three Year Projection (201445. 2015-16, 201647) GkataI TV Broadcast 2014.15 201546 201€1 17 IV Broadcast Hours 2,136 hes 2.430 his 2,650 his IV Programmes 2.170 2.656 3.103 GcCial Curnukdrve Audience 206m 2714 m 3212m Total Broadcast Deals 40 45 50 ;-% Broodcastersfretto-Au 52% 54% 57% FEH Calendar of Races 10 12 14 RaceLocations12 lit 1.00100N /11111111111 AAAAA OK PvrraiAVA 10 2016 II sauce SAC innnt AANAGO 'WI* 0441 tWenitin 20 EFTA_R1_02213178 EFTA02725649 Media Analysis 3. etan ; '44. INSIGHT a MU YOU Global TV Broadcast Audience - Audience by Region Three Year Projection (2014-15, 2015-16, 2016-17) Q? s .t ta pin _ ear 7014 15 2015 16 201611 Global TV Household Reach 549.4 m 606.2 m 705.7 rn Cumulative Audience by Region Mullion) Asia Pacific 111.3 147 174 I Oceania 1.7 1.9 2.0 Middle East 0.62 10 1.4 Africa 0.97 0.83 0.99 at. ir Europe 68.4 559 66.2 North America 9.0 43.1 50 9 South America 13.7 20.9 24 8 TOTAL 205.8 27L4 32L2 "7. >v iRomr•fit/T4.N.ittiTt"'”4iP • - • le% kteira41.0ii . t>. Sow SMG hurt .Wyss of Indusby dna meinaSis 21 EFTA_R1_02213179 EFTA02725650  Global Appeal Consumer Opinion Mien compered to non earfnendly events. consumers are more likely to trust, consider, recommend and be positive towards sponsors of BRAND VALUES eco4nendly events GLOBAL VIEWING APPEAL +29% titltrit positivity teWarth biands spdrnSa events sport 144 - million adult Formula One tans in total tla033 10 key markets very 'detested in Formula E +18% - Uplift sponsorin tec 4 levels of brands that ru: 1 ner4y spat 536 - (NW an orretnon rake a 14%) million adult Fomrula One tans in total across 10 key markets fairly Interested in Formula E +.16% Upliftinrrhaecrommendatioin n of ry mass an Onnal Mt Of 52%) million adult non-Fomiula One tans — brands sport events sponsor 44 - - in total across 10 key markets very interested in Formula E (eICIO en eYninCel MY Of 5%) oonsrcetation Of bands million adult nonfonnula One tans +15%= thsUpr events 317 - - in total &foss 10 key markets lady interested in Formula E (0.5e0 on COnbeSell ntit a 15%) 66Foam& ea eiliaple being "flute will abed Ss intent at IAMI Mks Asia .ease St glebe. Total Global Market Appeal of Formula E =1.04 Billion Adults ** Markets surveyed were Brazil China, France, Germany, Indio, Italy, Japan, Spain, UK, USA Base population: 500 adults in all markets with exception of UK where base was 3000 (all countries nationally representative) 22 EFTA_R1_02213180 EFTA02725651  FIR Formuta.e =. CHRNIPIOHSHIP 3. INVESTMENT OPPORTUNITY Mckinsey hos assisted FEN in preparing o business plan, financial projections and valuations for the business (APPENDIX 0 - Financial Model) EFTA_R1_02213181 EFTA02725652  Main Features 500 150 REVENUES COGS 450 - 125 - 400 • Video Games 350 - WO • Video Games 300 - • TV Rights 250 75 • Racing Team Racing Teams 200 • Event / City • Event / City SO 150 a 100 • Sponsor CC 25 Cc U., SO o 11111111 Z 0 14E ISE 16E 17E 1