EFTA00779659.pdf

EFTA00779659 TALENT DOESN'T OWN OR CONTROL THE BUILD A NETWORK THAT RE-DEFINES CONTENT THAT THEY PRODUCE. HOW TALENT AND BRANDS PRODUCE, DISTRIBUTE AND MONETIZE CONTENT. BRAND AREN'T HAPPY PAYING TO PRODUCE, -ICENSE AND DISTRIBUTE CONTENT. PROCESS IS DATED, INEFFICIENT AND NO ONE IS MAKING REAL MONEY, TOGETHER. THE FIRST ONE TO CONNECT-THE-DOTS WINS Mike Jurkoyac, Producer, Yes We Can Video EFTA00779660  THE OPPORTUNITY: CREATE THE BEST SWIMSUIT MODEL, EVER. This is a multi-million dollar business in and of itself. In other swimsuit pub- lishing models the magazines produce the content and keep the profits from the Brands and all of the downloads. In our model, we partner the World's best ALE photographers with the World's top swimsuit models and musicians and split the profits, equally, among the respective content owners. We have direct access to the right girls and photographers - most of whom have not/ would not shoot for the established publications in this category BUT would love to create the ULTIMATE high-end, Pirelli Calender-like SWIMSUIT content with us - especially if they can share in the upside from their efforts. ADRIANA Note: we have vetted this model with the likes of Alessandra, Adriana, j~ir 2 Doutzen, Bar, Irina, Angela, Zoe and Marisa and their respective agents and received their support in moving forward with this project. We have relationships with the right musicians to score the videos - like the • swimsuit special we produced for TNT, each of the shoots would be scored by a different artist. Think Black Eyed Peas, Linkin Park, Carrie Underwood, Coldplay, Dave Matthews Band, Justin Timberlake, Kanye West, Shakira, ZOE Beyonce and Kid Rock. But in this case, each of the segments would also be available as a music video download (after the show aired) with the artists and models and photographers sharing equally in the respective productions. We have built the tool that makes all of this immediately monetizable - our proprietary "cYclick®" widget makes each of the videos its own retail store where you can buy the featured swimsuit, accessories, song, ringtone, answer DOUTZEN BROOKLYN EMANUELA tone, etc. with a click of your mouse - right from the respective band, model or Brand's selected web site or from fashionTrust.tv and YouTube if it's easier. A SHOWCASE OF THE WORLD'S TOP SWIMSUIT SUPERMODELS PHOTOGRAPHED BY THE WORLD'S BEST PHOTOGRAPHERS IN COLLABORATION WITH THE BIGGEST NAMES IN MUSIC EFTA00779661  THE GIVE AND THE GET 2.5 MILLION ODUCTION/LICENSE/MEDIA INVESTMENT BY AMEX DELIVERS: NIGHTB4® THE SUPER BOWL SPECIAL: FASHION ROCKS MEETS THE 12 HOTTEST SWIMSUIT MODELS AND BANDS HOSTED BY AMEX AND THE FASHIONTRUST®. 2. LIMITED EDITION SWIMSUIT ART BOOK AND PIRELLI-LIKE CALENDAR BROUGHT MEMBERSHIP HAS ITS PRIVILEGES TO YOU BY AMEX AND FASHIONTRUST®. 3. 10 EDITORIAL FEATURES/SUPER BOWL PARTIES IN MIAMI, LA, NYC, DC, CHICAGO, DENVER, VEGAS, BOSTON &PHILADELPHIA HOSTED BY AMEX AND FASHIONTRUST®. + RIGHTc .nR AMEX TO USE THI. CONTENT TO PROMOTETHEIR INVOLVEMENT IN THE NIGHTB4® THE SUPER BOWL PROPERTY. EFTA00779662 1. AMERICAN EXPRESS PRESENTS SUPER BOWL SATURDAY NIGHT: THE NIGHTB4 THE SUPER BOWL SUPERMODEL SPECIAL. This is the -official Saturday Night Super Bowl Party featuring Alessandra, Doutzen, Bar, Irina, Brooklyn... plus "behind-the-scenes" footage from their shoots with the likes of Albert Watson, Russell James and other cYclops commis- sioned photographers... scored to original tracks from The Black Eyed Peas, Linkin Park, Carrie Underwood, Shakira, Kanye West, Coldplay, Dave Matthews Band, Justin Timberlake, The Killers, Lady Gaga, Missy Elliot and Kid Rock. The spe- cial is co-produced by cYclops and David Saltz who is also producing the NFL Halftime Show again this year. The current plan is to feature three live performance segments from Landshark Field with girls modeling a limited edition line of NFL- inspired swimwear. Each of the segments would also be available for download via our proprietary ncYclickOn widget creating immediate revenue opportunities from a music, merchandise and licensing standpoint. PRODUCTION BUDGET: $2 MILLION DOLLARS. CBS AD BUY: $500k. SALT! 02009 CYCLOPS LLC BLACK EYED PEAS BEYONCE LINKIN PARK SHAKIRA CARRIE DAVE MATTHEWS BAND KID ROCK EFTA00779663 2. AMERICAN EXPRESS PRESENTS: THE ULTIMATE SUPERMODEL BOOK AND CALENDAR. TeNeues publications, the World's leading art book publisher, with credits ranging from Bruce Weber, Mario Testino and Russell James, has committed to produce and distribute our respective SWIMSUIT, DONE RIGHT 2010 printed products globally. This will include a limited edition art book and a Pirelli-like calendar that will also be customizable via a special fashionTrustm web tool via the internet. We are currently in discussions with a "who's who" list of the World's top photographers including those pictured below. Final offers will be made to the short list when we have secured proper financing for the CBS spe- cial which will be the primary vehicle to drive awareness of the program. PRODUCTION BUDGET: INCLUDED IN OVERALL PROGRAM. IF * JAMES WATSON LINDBERGH DEMARCHELIER EFTA00779664 PHOTO by JAMES 3. NICHE MEDIA DELIVERS: TARGETED EDITORIAL DISTRIBUTION FOR AMEX POWERED IMAGERY. We have partnered with Niche Media and their respective titles in ten of the top U.S. fashion markets to secure COVER stories and featured editorial from each of our respective shoots - current plan would be to feature a different girl in each market with all of the editorial content united via the respective girls chan- nels on fashionTrustia Niche Media will vet high-end brands to purchase media inventory to accompany the respective features. Each of its publications has its finger on the pulse of the community it serves, as chronicled by the most in-the- know contributors writing about the topics that matter most to them. The mag- azines are luxurious, oversize, and filled with the world's most sought-after brands, which results in a high renewal rate with advertisers. Due to the nation- al network they've created in the country's top markets, we can deliver a direct, intimate connection to each affluent community through these publications. PRODUCTION BUDGET: INCLUDED IN OVERALL PROGRAM. 2009 CYCLOPS LLC NYC LA VEGAS MIAMI CHICAGO THE FASHIONTRUST HAMPTONS PHILLY BOSTON DC DENVER EFTA00779665 THE As- WHY MODELS. PHOTOC:PAPHERS AND RAMS WILL PARTICIPATE: WE'RE LOOKING FOR THIS IS THE SEXIEST A $2.5M INVESTMENT. SWIMSUIT MODEL, EVER. The investment can come from a single Brand or Brands. In our model everyone profits equally for their content contribution. The own- ers of the visual content are the models and the photographers/ directors; AMEX NIGHTB4® THE SUPER BOWL SPECIAL - which includes the production of they split net revenue for the content that they create, equally. The owners of the host and bumper segments; plus twelve (12) 3- to 4-minute "music videos"; the audio content are the artists/ bands; they split the net revenue from the PLUS all of the print assets for the respective BOOK, CALENDAR and 12 EDITORI- assets that they supply equally amongst their label and publisher(s). There AL features has been budgeted at $2M. That breaks down to $1.3M for the twelve are no other outside deductions from iTunes, or the respective magazines, day print shoot; $400k for the behind-the-scenes music video shoots; and $300k for etc. The people who make the content make the money from the exploitation the respective edits and music clearances (assuming that all of the music is nego- of that content. Participating Brands get immediate benefits from that content tiated in a manner similar to that that we secured for the TNT special). and via our proprietary "cYclick®" widget and instantly measurable results CBS SUPER BOWL SPECIAL AND FASHIONTRUST.TV INVENTORY - the current and direct sales at the click of a button. agreement with CBS is that we will deficit finance the production and deliver $500k So what does this mean? in advertising support from a Brand or Brands in support of the show. The title sponsor would have first rights to this inventory AND secure the "presenting" cred- The Brand(s) help us finance the content and participates in the upside of the it in all of the show's branding and promotion; they would also receive preferred media and the content creators self-promotion of that content on their sites. "product placement" in all of the respective content that we produce. We are cur- rently vetting a "short-list" of blue-chip brands in the following categories: a) title Everything else breaks out like this: sponsor; la swim; c) hydration/ nutrition; di beverage; e) technology; f) luxury • $1.99 music video download = 50/ 50 split between the owners of the audio and video content after a 10% deduction for cYclops/ fashionTrustim (tag-trigger]. brand; g) credit card; hi retail distribution; and communication (handsets and • image: model and photographer split $.90 (or Brand if they own/ buyout usage) mobile). The title sponsor could obviously come from any of these categories and • audio: artist/ band+label+pubfisherls) split $.90 would negate that category. • cYclops/ fashionTrustm: $0.19 for license and "bridge-producing" the content. clearances, deal • $0.99 MP3 (song) download = 100% to the owners of the audio TITLE SPONSOR CBS SPECIAL = $2.0M (this includes $250k of the CBS inventory plus up to $250k of inventory content after a 10% deduction for cYclops/ fashionlrustTM (tag-trigger). on fashionTrust.tv at a $20 CPM). Or, $2.5M to be the exclusive sponsor of all of the program elements. 2009 CYCLOPS LLC 1 CATEGORY EXCLUSIVITY (CBS and fashtonTrust.tvl= $250K PER CATEGORY (this includes up to $125k per • image: n/a category of inventory on fashionTrust.tv at a $20 CPM). • audio: artist/ band+label+publisherls) split $.90 1 TITLE SPONSOR FOR MUSIC VIDEOS (fashionTrust.tv onlyl = $25K PER VIDEO (this is the opening and closing • cYclops/ fashionTrustTm: $0.09 for license and "bridge-producing" the content, clearances, deal title card for each video and -organic/ editorial-like" product integration into the respective video, direct links to featured products via our proprietary cYlick® tool plus up to $10k of fashionTrust.tv inventory at a $20 CPM). • $0.99 wallpaper download = 100% to the owners of the still content after a 10% deduction for cYclops/ fashionTrustm (tag-triggerl. • image: model and photographer split $.90 (or Brand if they own/ buyout usage) THE FASHIONTRUST • audio: n/a • cYclops/ fashionTrustm: $0.09 for license and "bridge-producing" the content, clearances, deal This is a topline of the splits; basic rule is "content owners" split net profits. EFTA00779666  THE NIGHTB4® THE SUPER BOWL SUPERMODEL SPEC AL. FASHION IUMEI TITLE SPONSOR'S MESSAGE GOES HERE ••• MUM • „ vI GM. wt., NI". ::•:: 0 I, SON s\ mj.Prael{ l• .01TON -ON THE ULTIMATE SWIM g BOOK - • . CALENDAR BUY WHAT SHE IS WEARING BUY THE VIDEO, MP3, ALBUM, RINGTONE, ETC. BUY STUFF FROM THE MODELS SITE •• •• ••• •••••••••••• ••• .11 • •••••• ••••• • I ELV iS m_ p THE ONE CLICK AND YOU GO FROM THE VIDEO ONE CLICK AND YOU CAN BUY THE VIDEO OR MUSIC ONE CLICK AND YOU CAN LEARN MORE ABOUT THE RIGHT TO THE BRAND'S ONLINE STORE. DIRECT FROM THE CONTENT OWNERS. MODEL OR BUY STUFF FROM HER SITE. EFTA00779667 BIOS RUSSELL JAMES - FOUNDING PARTNER Born in Perth Western Australia Russell LARRY LOBAUGH - CHIEF CREATIVE OFFICER Larry Lobaugh is a known tal- James is currently one of the world's leading fashion photographers. Over the past decade his images ent within the fashion industry for his creative vision as a art director, creative director and produc- have become synonymous with provocative, unique perspectives of many of the most prominent er for some of the most provocative images in print. His career has spanned 7 years with retailer women of our time in the worlds of entertainment, fashion and beauty. His work has appeared in a Saks Fifth — New York to 16 years with VICTORIA'S SECRET. Larry's conceptualization, wide range of leading international publications such as Vogue, IV, American Photo, and Sports brand identification and foresight into fashion trends contributed to the explosion of sales within Illustrated. His works are often featured in art books including "THE WORLD'S TOP PHOTOGRAPHERS: the VS catalog fashion series from "CASUAL" to "SWIM' to the intimate apparel sub brands "PINK', PORTRAITS", Heidi Klum's "BEAUTY" and "SARDINIA". Russell has also been awarded prestigious "VERY SEXY and the "CHRISTMAS DREAMS AND FANTASIES- holiday editions. titles such as the Hasselblad Masters Award. Russell's diverse photographic achievements range from exhibiting for the likes of Hermes in association with Guggenheim to breakthrough advertising cam- JOE CERBO - CHIEF EXECUTIVE OFFICER For the last 15 years, Joe Cerbo has paigns for global brands, such as Rolex, Victoria's Secret, Evian and Revlon, to emotional portraits of developed an impressive reputation as the "go to guy" for anything related to developing business, many of the world's leading celebrities, musicians and supermodels, such as Scarlett Johansson, finding untapped revenue streams, leading Internet development projects and generating creative Halle Berry, Faith Hill, Black Eyed Peas and countless others. In January 2009 fashion guru Donna strategies for both established and start-up companies. At FORD MODELS, Joe was instrumental Karen, Hugh Jackman and the Australia Government hosted the launch of Russell's "NOMAD TWO in helping to develop their new online media group as well as being responsible for driving new WORLDS-art project. Focused on aboriginal reconciliation and featuring music by Black Eyed peas agency business and overseeing all of Ford's offices in regard to sales and client development. His front man will.i.am the project is now touring the world with the assistance of Richard Branson and new media and ad agency experience with companies like Ripe Digital Entertainment, Advance his Virgin Unite initiative. James has also excelled in the world of directing and is frequently engaged Internet and PRICE have positioned him perfectly to lead companies in this new age of ever-chang- as a director for art films, music videos and for television commercials for global brands such as ing technology, paradigm shifting business models and social and user-generated media Gillette and Victoria's Secret. SCOTT SPANJICH - DIRECTOR, CONTENT PRODUCTION Scott started and MICHAEL JURKOVAC - FOUNDING PARTNER The son of a Wisconsin high school ran the profitable music content division at Medical Media where he attracted acclaimed direc- football coach, Mike Jurkovac founded cYclops in 1994 with Liz and Albert Watson. Driven by the tors Dave Meyers, F. Gary Gray, Chris Milk and Matthew Rolston. Besides growing a highly suc- mantra of "creative excellence with no tolerance for mediocrity- espoused by FCB's late and legendary cessful music video division for Radical, Scott was among the first to join human brands with prod- creative director, Mike Koelker, Mike has used his "make it happen" attitude to produce an astonish- ucts to create integrated entertainment for various distribution platforms. Scott has worked with ing body of work under the cYclops banner — well over $250 million in commercial, short film and inte- just about every A-level act in music, and has a solid reputation of being able to contact, negotiate grated content production in its first ten years in business. Despite all the impressions Mike has with and work creatively with the biggest and the best. scored for the many brands he's worked on, none have been as important as the work he did last year for brand Obama — his collaboration with director Jesse Dylan and pop superstar will.i.am to produce SHERI HOWELL - DIRECTOR, BRIDGED-CONTENT spent more than 11 years the viral video sensations "YES WE CAN" and -WE ARE THE ONES- in support of the candidacy of in MTV's Music Department, where she rose to the title of Vice President Music & Talent. In addi- Barack Obama. The videos won an Emmy Award and were viewed by 40 million people around the tion to serving as liaison to major labels in relation to all MN Video programming and talent deci- world. More importantly, they were effective—the clips motivated people as no other messaging did to sions [video rotation, VIDEO MUSIC AWARDS, MTV MOVIE AWARDS, etc.) she worked closely with get involved and play an active part in what has become the most significant transformation of artists, managers and record companies to create original programming around new record American society in the past century. Posted to will.i.am's web site, www.dipdive.com, they starred releases and new music trends. Based on her involvement in the creation of YO! MTV RAPS, MTV celebrities and artists like John Legend, Jessica Alba and Scarlett Johansson, and spawned dozens of JAMS, and AMPd, and successful image programming around artists such as Metallica, Red Hot online parodies. This level of engagement lead to the development of a companion site, Chili Peppers, Foo Fighters, Madonna, P. Diddy and Nine Inch Nails, she was asked to form and www.hopeactchange.com, where people were able to upload their own pictures and videos expressing head up a new Music Development Department at the network and was named VP Music their attitudes about the election. Other notable projects Mike has executive produced include BMG's Development and VP Development for MTVP [the network's off-channel development and produc- ground-breaking ELVIS brand integrated content, MOBILE ORACELAND and ELVIS, 30 #1 HITS p•o- tion arm). During her next 3 years in this position, the subsequent "light switch" and upgrading of grams which have currently delivered international sales of over 10,000,000 units and INSTANT DEF, video and music based programming hours increased ratings substantially, and MTVP's MAKING $7 million-plus branded content initiative for Snickers. The Wall Street Journal called this brand inte- THE BAND series she co-created became a hit for ABC. Sheri brings her relationships with the top gration and merchandising program "groundbreaking", and in many ways it was — a collaborative music artists, her production knowledge and contacts, and her cross-platform synergy and pro- effort between Masterfoods, BBDO, The Black Eyed Peas (who starred in the short film series), gramming acumen acquired while [as a senior MTVN executive) she helped to propel a little niche Interscope Records and cYclops where each entity shared equally in the property. market music video channel into the Viacom cash cow powerhouse BRAND called MTV cyc top EFTA00779668 SOME SAMPLE PAIRINGS. EFTA00779669 PHOTO by JAMES PHOTO by JAMES- EFTA00779670 EFTA00779671 PHOTO by JAMES PHOTO by JAMES 1 4., I KAROLINA FEATURING A BLACK EYED PEAS REHM BY DAVID OUETTA EFTA00779672 PHOTO by JAMES PHOTO by JAMES ter' t ANGELA y FEATURING A DAVE MATTHEWS BAND REMIX by KID ROCK EFTA00779673