📄 Extracted Text (18,748 words)
[00:00:00] information about Black Rockck, about
[00:00:02] the corporate world order, about what is
[00:00:04] really controlling our lives at a very
[00:00:06] material level in our grocery stores, in
[00:00:09] our shopping, in our in in the actual
[00:00:12] monetary ways that keeps our country
[00:00:15] locked down, keeps us locked down. And
[00:00:19] in many ways, it's actually a much more
[00:00:20] immediate type of a threat to our lives.
[00:00:23] is it's a much more immediate type of
[00:00:24] control that manages our country with
[00:00:27] money um with investors with
[00:00:29] shareholders from boardrooms. It's a
[00:00:32] much more um direct and immediate type
[00:00:35] of collusion and control than a lot of
[00:00:38] the grander uh intelligence agency
[00:00:41] trafficking Epstein kinds of things. Um
[00:00:44] both are very important, but this one is
[00:00:47] in our everyday lives and there's things
[00:00:49] that we can do about it every single day
[00:00:50] in the grocery store. So, I just want to
[00:00:52] be clear that we're not just going to
[00:00:53] like advertise an app this whole live
[00:00:55] stream. We're going to basically drop
[00:00:58] the thesis as an informational narrative
[00:01:01] of which is actually also the story of
[00:01:03] me and my content. It's the story of me
[00:01:05] from my very first Tik Tok video, which
[00:01:06] we'll watch in just a second here, all
[00:01:08] the way to today. And the buyer app is
[00:01:11] actually kind of a synthesis of this
[00:01:12] whole train of thought of who owns
[00:01:14] everything and what are they doing with
[00:01:16] that ownership and control and what can
[00:01:18] we as regular citizens do about it to at
[00:01:22] least exercise a little bit of um push
[00:01:25] and change uh both in our daily lives
[00:01:28] and in our collective community. So
[00:01:32] we're going to take it through the Black
[00:01:34] Rockck thesis. We're going to watch some
[00:01:36] old school Ian Carol content from the
[00:01:37] very first very first beginning. And
[00:01:40] then we're going to walk that thesis
[00:01:41] forwards um without belaboring it too
[00:01:43] many points because a lot of you guys
[00:01:44] know some of it. And then we're going to
[00:01:46] get all the way to the buyer app which
[00:01:47] is the synthesis of that research and
[00:01:49] the synthesis of an understanding of
[00:01:50] what we can do about it and how we can
[00:01:52] vote with our dollars. And I'll
[00:01:54] introduce the buyer team. There's three
[00:01:55] of us. And they'll come on for a little
[00:01:57] bit. We'll talk about how the story
[00:01:58] started and how it was built. And then
[00:02:01] we'll also um you might notice that I
[00:02:03] have a whole grocery store in studio
[00:02:06] with me today. Um I went and spent a
[00:02:08] whole bunch of money at the grocery
[00:02:09] store today at HB founder and
[00:02:11] family-owned grocery store here in
[00:02:13] Texas. And um most of these products I'm
[00:02:15] never going to use. So I'm going to use
[00:02:17] them on live stream for a little while
[00:02:18] for doing buyer stuff and for doing
[00:02:19] scans and just having fun mostly on
[00:02:21] Twitch. We'll do a little bit of that
[00:02:22] here today. And then once we're done
[00:02:24] with all that, I'm going to donate all
[00:02:25] this to a food bank andor um other
[00:02:28] services that can take this and use it
[00:02:30] all because I won't use a lot of it
[00:02:32] because I personally bought products of
[00:02:34] all different varieties so that we can
[00:02:36] see what mega corporate products look
[00:02:37] like, what family and founder own
[00:02:39] products look like, and what all the
[00:02:40] sneaky things in between might look
[00:02:42] like. So, we'll have a little bit of fun
[00:02:43] with that. And then when we're done here
[00:02:46] with this live stream, we're going to go
[00:02:47] do an afterparty on Twitch where we're
[00:02:49] going to do a whole bunch more playing
[00:02:50] around with the buyer app, with the
[00:02:52] products. We'll play some games. Um, and
[00:02:54] we'll just dive a little bit deeper and
[00:02:55] have a little bit more fun in a much
[00:02:56] looser environment afterwards as an
[00:02:58] afterparty.
[00:03:00] So, that's our runner show. If you're
[00:03:03] new to the channel, thanks for being
[00:03:04] here. Welcome. Um, if you have fun here
[00:03:06] today, hit the subscribe button. If
[00:03:08] you're in the chat right now and you
[00:03:09] haven't already, hit the like button.
[00:03:11] Hugely helps out the channel. Um, if you
[00:03:13] are dying to watch Candace and you're
[00:03:15] concerned about whether or not we're
[00:03:16] live streaming together. We're not,
[00:03:17] obviously. Um, and I obviously don't
[00:03:19] take offense. If you want to go watch
[00:03:21] Candace, go watch Candace. Support our
[00:03:23] girl. Um, and this will be here for you.
[00:03:25] It's not going anywhere. This live
[00:03:26] stream will be published later. You can
[00:03:28] come back and watch it right after. No
[00:03:29] big deal. In fact, we'll probably still
[00:03:30] be live when she's done. Um,
[00:03:34] but that's the story. If you're watching
[00:03:36] on Twitch, shout out to Twitch chat um,
[00:03:40] right here. If you're watching on
[00:03:41] YouTube, I will be watching for your
[00:03:43] supers. Um, and I won't get to as many
[00:03:46] as as some days, but I will make space
[00:03:47] for supers at the end. I already see a
[00:03:49] couple of big supers came in. Really
[00:03:51] appreciate the support. Thank you. Um,
[00:03:53] you're all legends. So,
[00:03:56] really quickly, I'm going to give a
[00:03:57] little context right here at the start
[00:03:58] to what is going on here. What is the
[00:04:01] buyer app and what is this announcement?
[00:04:03] And then we're going to put that away.
[00:04:05] We're going to get into the narrative of
[00:04:06] what what built this what what controls
[00:04:09] our country and what are we going to do
[00:04:10] about it and then we'll come back to
[00:04:12] buyer later on but first
[00:04:18] do I have to replplug
[00:04:24] first
[00:04:27] within 24 hours
[00:04:29] buyer app is number one in health and
[00:04:32] fitness cuz you guys are freaking
[00:04:34] Legends downloading this thing like
[00:04:36] crazy. Buyer is in the App Store, the
[00:04:39] iOS app store and the Google Play Store.
[00:04:41] It went live yesterday finally. We
[00:04:44] announced it everywhere. Actually, I
[00:04:45] guess it went live I think the day
[00:04:46] before and then we announced it
[00:04:47] everywhere yesterday and you guys have
[00:04:49] just flooded in with support. You
[00:04:50] actually crashed the server uh
[00:04:52] momentarily and we had to reboot the
[00:04:55] server, upgrade the server, and now it's
[00:04:57] working like a charm. Um,
[00:05:01] this is the first iteration and we're
[00:05:03] super proud of it and we'll tell you all
[00:05:04] about that later. Um, but we will also
[00:05:07] be adding to it over time, month. We've
[00:05:09] already got a couple of features in the
[00:05:10] works that are going to change the game.
[00:05:12] Um, and I just want to clarify that it's
[00:05:15] free. The free version will tell you
[00:05:16] everything you need to know. It'll tell
[00:05:17] you who owns everything. You can scan as
[00:05:19] much as you want for free. You can do
[00:05:20] the basic filtering for free. All the
[00:05:22] basics are free. Um, the paid the paid
[00:05:24] uh version is to give you a little bit
[00:05:26] extra, a little bit more here, a little
[00:05:27] bit more there, a little bit more of
[00:05:29] this feature, a little bit more of that
[00:05:30] feature. Um, and to pay the bills so
[00:05:32] that we don't, you know, wind up going
[00:05:33] broke supporting this thing. Um, and we
[00:05:36] really appreciate your support. Really
[00:05:37] appreciate your downloads. We really
[00:05:38] appreciate your five star reviews. If
[00:05:39] you're enjoying the buyer app, thank you
[00:05:41] so much for your five star reviews. It's
[00:05:43] crazy to have an app launch this
[00:05:44] powerfully this quickly. And I think
[00:05:46] that by the end of this live stream,
[00:05:48] once you get the backstory of why we
[00:05:50] built this thing and why it matters, why
[00:05:52] it's a useful tool for you guys, for
[00:05:53] your personal lives, but also why it's a
[00:05:55] useful tool for our nation and for our
[00:05:58] culture, for everyone in every nation
[00:06:00] around the world, and why this thing can
[00:06:02] actually help make a difference. I I
[00:06:04] think that you'll you'll understand
[00:06:06] exactly why we're so stoked for this
[00:06:07] because it's cool to see the app have
[00:06:10] success, but it's way cooler to imagine
[00:06:12] what that's going to do for all of us um
[00:06:15] pushing back against this corportocracy,
[00:06:18] against this sort of like black rock
[00:06:20] world order as if you will. So, um
[00:06:24] that's what we're here about. Um you can
[00:06:26] go download it right now. Don't forget
[00:06:28] to put the apostrophe into buyer bu y
[00:06:31] apostrophe r. that'll make it extra easy
[00:06:32] to find. Um, but it's creeping up there.
[00:06:35] It's getting ranked and all the things,
[00:06:36] so you'll find it. Um, now
[00:06:41] let's go back in time. Let's do a little
[00:06:44] time machine. And I actually just
[00:06:45] discovered today, I just discovered that
[00:06:52] on Tik Tok and Instagram,
[00:06:54] you actually cannot scroll all the way
[00:06:56] back to the beginning of my feed, at
[00:06:58] least anymore, if you're on desktop.
[00:07:01] Apparently, you can only go back all the
[00:07:03] way to the beginning on a phone because,
[00:07:07] you know, there's been some heat lately
[00:07:08] about where Ian Carol came from. And I
[00:07:10] figured we'd just remind ourselves
[00:07:12] exactly where we started because where
[00:07:13] we started is exactly where we wound up
[00:07:15] now with trying to figure out who owns
[00:07:19] everything. And looking at what we were
[00:07:21] doing back at the start of this journey
[00:07:23] to figure out who owns all the products
[00:07:24] in the grocery stores is pretty funny
[00:07:27] and it's pretty telling that we're still
[00:07:29] on the same train of thought and now
[00:07:30] we're here. So,
[00:07:35] sorry. I guess I guess have to unplug
[00:07:37] and replplug every time that we
[00:07:41] get in here. This is the very first
[00:07:44] video that I ever posted on TikTok.
[00:07:48] who owns everything
[00:07:50] and there's no audio and that's fine.
[00:07:53] And it was me looking into the corporate
[00:07:55] media, me looking into who owns the
[00:07:57] media. And that blew up right away
[00:08:00] because it's a question that's on all of
[00:08:01] our minds. It's a very basic question
[00:08:03] that's on all of our minds. But it got
[00:08:04] me thinking like who owns all the rest
[00:08:06] of the stuff? Who owns like all these
[00:08:09] other industries? Who owns the food
[00:08:11] systems? Who owns the energy systems?
[00:08:13] Who owns green energy systems? Who owns
[00:08:16] the military-industrial complex? Who
[00:08:17] owns transportation? Okay. And by now we
[00:08:21] kind of all know and I kind of arrived
[00:08:22] at the answer that we all know is that a
[00:08:25] bunch of shareholders own the whole
[00:08:27] system. And the top of every shareholder
[00:08:30] chart is Vanguard, Black Rockck, and
[00:08:33] State Street. But it's not just a simple
[00:08:37] they own the company. They own the
[00:08:39] shares. And Vanguard, Black Rockck, and
[00:08:40] State Street are at the top of every
[00:08:41] list because they hold all of our
[00:08:43] retirement accounts and they hold all of
[00:08:45] our retirement money. So they manage all
[00:08:47] these shares on our behalf
[00:08:49] and when they manage the shares on our
[00:08:51] behalf they manage our voting rights in
[00:08:52] the corporate system which is kind of a
[00:08:54] pay as you paytoplay democracy. And when
[00:08:57] you start to put these pieces of this
[00:08:58] theory together the pieces of this truth
[00:09:01] together of how our corporate system
[00:09:03] works the oligarchy so to speak the club
[00:09:05] the big club as George Carlin termed it.
[00:09:08] you start to realize exactly how the
[00:09:10] each piece links into the next to
[00:09:13] understand where this top down control
[00:09:15] really comes from and what's really
[00:09:17] moving and shaking in these markets so
[00:09:19] to speak. And
[00:09:22] when I hit a million followers on Tik
[00:09:23] Tok about eight months after I started
[00:09:26] on Tik Tok, um this is back in January
[00:09:28] of 2024,
[00:09:30] I put together a video for one million
[00:09:32] subscribers and to put the whole thesis
[00:09:35] into one go. And this
[00:09:39] is that that video and we're just going
[00:09:40] to play the whole thing as it is because
[00:09:42] it really puts it all together and it's
[00:09:44] going to walk us in to where we're going
[00:09:46] right here. Corporate grocery store.
[00:09:49] What if I told you that all corporations
[00:09:51] are actually just one giant mega
[00:09:54] corporation? And I'm not talking about
[00:09:56] metaphorically. And I'm not talking
[00:09:58] about Black Rockck. I'm talking about
[00:10:00] what's really behind Black Rockck. See,
[00:10:02] we hit a million followers on TikTok
[00:10:04] this week. And I've been waiting to post
[00:10:06] this video since the very first video
[00:10:08] that I made, laying the groundwork of
[00:10:10] understanding so that we're all going to
[00:10:11] understand this now that we're here. So,
[00:10:13] let's break it down real simple. If
[00:10:15] you're going to go grocery shopping at a
[00:10:16] corporate grocery store, all these
[00:10:18] corporations are owned by these
[00:10:20] institutions. They're highlighted in red
[00:10:22] if they're on all four of these sheets.
[00:10:24] They're darker orange if they're on
[00:10:26] three of them and light orange if
[00:10:27] they're on two. And there's only a
[00:10:29] couple that only appear once. It's
[00:10:30] mostly the same money, but we go deeper.
[00:10:33] If you go, anyone in the chat here for
[00:10:35] this video when it first posted? Anyone
[00:10:37] in the chat been here this long? You
[00:10:39] guys been here this long? This is a
[00:10:41] crazy throwback for me going all the way
[00:10:42] back to these early videos was crazy.
[00:10:45] For the biggest tech companies, it's
[00:10:48] basically the exact same list for all
[00:10:50] four of these. That would be Vanguard,
[00:10:52] Black Rockck, State Street, Fidelity,
[00:10:54] Tro, Price, Geode, which is similar to
[00:10:57] Fidelity Associ. So, if you need any
[00:10:59] context, when you look up any public
[00:11:01] corporation, any public company, um,
[00:11:04] these are the big companies, you know,
[00:11:05] the ones that we all know and love,
[00:11:06] Amazon, Apple, Archer, Daniel Midland,
[00:11:09] Campbell Soup, General Mills, all of
[00:11:12] those, they're public companies, meaning
[00:11:13] that you can buy stock of them, like a
[00:11:16] GameStop share, for example. And when
[00:11:19] you buy stock of them, you buy one
[00:11:21] little slice of ownership, and that
[00:11:23] gives you one vote in their corporate
[00:11:25] elections. And so when you look up their
[00:11:28] ownership sheets to see who owns the
[00:11:29] most stock, you're looking at the
[00:11:31] biggest voters, the people that have the
[00:11:33] biggest voting power and how those
[00:11:35] companies are run. And when you look at
[00:11:37] the whole marketplace at all the public
[00:11:39] corporations, you notice that the top of
[00:11:41] their ownership sheets, their top 10
[00:11:42] holders, it's all the same people. And
[00:11:45] it's not people. It's banks, financial
[00:11:46] institutions, and uh investment
[00:11:49] management firms like Black Rockck,
[00:11:50] Vanguard, and State Street. So that's
[00:11:52] the level that we're at here. And we
[00:11:54] spent like many months exploring that
[00:11:57] level, looking at all these different
[00:11:58] companies, exploring how the how the uh
[00:12:02] financial mechanisms um the economic
[00:12:04] mechanics of that work. And then we're
[00:12:06] going to go to the next layer deeperated
[00:12:09] JP Morgan, Morgan Stanley, and then
[00:12:11] Northern Trust is on three of them. And
[00:12:13] Capital World Investors is the exact
[00:12:15] same thing as Capital Research and
[00:12:16] Management Company. So you might think,
[00:12:18] okay, these are the institutions that
[00:12:20] own the whole stock market, but who owns
[00:12:22] them? And see, if you've been around
[00:12:23] here for a minute, you already know they
[00:12:25] all own each other. Just a giant cross
[00:12:27] ownership pool. And this is where it
[00:12:30] gets really interesting, cuz see, way
[00:12:31] back before I'd even posted a single
[00:12:33] video, I was sitting in my office
[00:12:35] reading this report from an anonymous
[00:12:38] user on Reddit. Shout out to Super
[00:12:40] Stonk. We got any Super Stalkers in here
[00:12:42] back in the GameStop Reddit days?
[00:12:44] >> And he had noticed the exact same thing
[00:12:46] that I'm talking about right now. And he
[00:12:47] wrote a program to put all that data
[00:12:50] into a visualization. so we can see who
[00:12:53] owns who. And I'm about to show you what
[00:12:54] he figured out. Let's take Black Rockck
[00:12:57] for example. This is a list of the top
[00:12:59] institutional owners of Black Rockck and
[00:13:01] how much of the company they own. And if
[00:13:03] you visualize it, it looks like this
[00:13:05] where the whole square is all of Black
[00:13:07] Rockck's stock. And they get a
[00:13:09] percentage of that square based on how
[00:13:11] much they own. And the important colors
[00:13:13] to note are that white symbolizes us,
[00:13:17] retail investors, and gray symbolizes
[00:13:20] insiders that work at the company. So
[00:13:21] that would be like Larry Finins stock
[00:13:23] among other people. And everything else
[00:13:26] is other giant corporations, investment
[00:13:28] banks, like Black Rockck themselves own
[00:13:30] a little bit. State Street owns some,
[00:13:32] Capital World Management owns some, Bank
[00:13:34] of America owns some. You see how this
[00:13:36] works? But then you think about it and
[00:13:38] you're like, "Well, wait a minute.
[00:13:39] Because all of these institutions are
[00:13:40] owned by other institutions, right? So
[00:13:43] what if we put that data in here?" Well,
[00:13:45] he did. And it looks like this. And you
[00:13:47] realize that all of this that was owned
[00:13:50] by Meil Lynch is actually owned by all
[00:13:52] of these other institutions and a little
[00:13:55] bit of us retail up there in the top.
[00:13:57] But here, we've only replaced Meil
[00:13:59] Lynch's section. What about all of these
[00:14:01] guys? Well, then it looks like this.
[00:14:03] Remember, white is retail investors like
[00:14:05] you and me. and everything else is giant
[00:14:08] mega corporations. And if you go one
[00:14:10] layer deeper, filling in all those
[00:14:11] corporations with their corporations,
[00:14:13] you see how this program is working. And
[00:14:14] so then we simplify it to just black,
[00:14:17] gray, and white. And this is who owns
[00:14:19] Black Rockck. White is retail investors
[00:14:22] like you and me. Gray is insiders at all
[00:14:24] these corporations like CEOs and other
[00:14:27] executives. And black is just
[00:14:29] corporations owning each other. We'll
[00:14:32] call it Mega Corp. So what that just
[00:14:35] showed is that at BlackRock and you'll
[00:14:38] see that it's this is true of basically
[00:14:40] every mega corporation in America and
[00:14:42] around the world. The biggest voting
[00:14:44] share is held by other corporations. And
[00:14:48] those other corporations that are voting
[00:14:49] that are holding the shares at the top
[00:14:51] of everything, they're all the financial
[00:14:52] institutions. And so it's the financial
[00:14:54] industry. It's these f it's this
[00:14:56] financial cabal for lack of a better
[00:14:58] word that control the majority of voting
[00:15:02] shares at every public corporation. And
[00:15:04] thereby they can push corporate policy
[00:15:06] at every corporation. They choose who
[00:15:08] gets hired and fired. They choose what
[00:15:10] policies are adopted. They choose how
[00:15:12] our entire world marches forwards
[00:15:14] because corporations are the biggest
[00:15:16] businesses in the world. They're what's
[00:15:17] building our culture. They're what's
[00:15:18] making our media. They're what's giving
[00:15:20] us our food. They're what's making us
[00:15:21] our clothes. They're what's selling us
[00:15:23] all of our products. And so when they're
[00:15:26] all making decisions based upon the
[00:15:28] voting decisions of the black space, the
[00:15:31] mega corporate blob, it's no wonder that
[00:15:34] we wind up in such a corporate hellscape
[00:15:36] and that America looks the way that
[00:15:37] America does. That's what this graph
[00:15:40] really helps to show. That's what this
[00:15:41] visualization really paints for us. And
[00:15:44] then we start to do it with other
[00:15:46] institutions. This is the same process
[00:15:48] done for Bank of America and for State
[00:15:51] Street and for Best Buy, Amazon, Macy's.
[00:15:55] Groceries, food, ingredients, building
[00:15:59] and selling homes, even less white,
[00:16:02] meaning us retail ownership. As far as I
[00:16:04] can tell, there's only one company on
[00:16:06] the entire stock market that is not
[00:16:08] owned by Mega Corp.
[00:16:09] >> Shout out. Shout out.
[00:16:11] >> Do you know it's GameStop? Except that
[00:16:14] this photo is out of date cuz it's from
[00:16:16] a few years ago.
[00:16:17] >> Still true.
[00:16:17] >> Probably looks more like this if you
[00:16:18] believe the public info, which is a big
[00:16:21] if, but more on that another time. This
[00:16:23] is not a video about GameStop. This is
[00:16:25] about Mega Corp. Because see, when all
[00:16:27] of the owners own each other, all of
[00:16:30] their interests are aligned. BlackRock
[00:16:33] wants State Street to do well because
[00:16:35] State Street wants Black Rockck to do
[00:16:37] well because they both own each other.
[00:16:39] So technically, actually, Black Rockck
[00:16:41] owns State Street outright nowadays.
[00:16:42] they bought them. But the same is true
[00:16:45] in every direction up there in those
[00:16:46] financial institutions. It's all shared
[00:16:49] ownership and so it's all aligned
[00:16:51] interests.
[00:16:54] Who is the real final boss behind all
[00:16:56] the money? Well, isn't that the
[00:16:58] milliondoll question? And ever since
[00:17:00] I've been asking those more important
[00:17:01] questions, my follower growth went from
[00:17:04] this
[00:17:05] to this. So, you're not going to find
[00:17:08] those answers on this channel. You're
[00:17:10] going to have to go follow me in other
[00:17:11] places. That was when Tik Tok was
[00:17:13] getting mega censored and we've been
[00:17:15] exploring those questions ever since.
[00:17:18] All I'll say for now is that the next
[00:17:20] time you buy a product from a
[00:17:21] corporation like Nike or Costco or Best
[00:17:24] Buy or Amazon or any of these
[00:17:26] corporations, you're buying it from the
[00:17:29] mega corporation. They're all owned by
[00:17:31] the same big money. And it's all one big
[00:17:34] siphon just vacuuming money out of our
[00:17:36] pockets up to the people on top. We'll
[00:17:39] make another video about how exactly
[00:17:41] they do that shortly. For now, I just
[00:17:43] want to say a huge thank you to everyone
[00:17:45] that is here and here and here. Your
[00:17:48] support means the world to me and it
[00:17:50] allows me to do this work to help
[00:17:52] support small businesses and help look
[00:17:54] for like the truth of what the heck's
[00:17:56] going on in this world. For all you guys
[00:17:57] that have been here since the beginning,
[00:17:59] you are legends. I notice you in the
[00:18:01] comments. I see you. I appreciate you.
[00:18:03] Even if I don't get to as many comments
[00:18:05] and as many DMs as I used to. For all
[00:18:07] the people that have helped me do the
[00:18:08] digging, that have f given me tips, that
[00:18:10] have collaborated along the way. I love
[00:18:13] you. You're amazing. Please never stop
[00:18:15] being curious. Do your own research.
[00:18:17] Don't trust the government and get ready
[00:18:19] for a lot of censorship in 2024. So, the
[00:18:22] very first video I ever posted on my
[00:18:24] page back in May of last year was about
[00:18:27] who owns everything. It only took us 8
[00:18:29] months, a couple hundred videos, and a
[00:18:31] million followers to get right back to
[00:18:32] the exact same question. Who owns
[00:18:36] everything? What if I Who owns
[00:18:40] everything? And it only took us two and
[00:18:42] a half years to get right back to where
[00:18:44] we started with who owns everything. And
[00:18:48] now we've built a tool that's going to
[00:18:51] massively enhance every regular
[00:18:54] American's ability to figure out who
[00:18:56] owns everything in the grocery store
[00:18:59] when you're shopping, when you're
[00:19:01] spending your hard-earned dollars. So,
[00:19:04] it's been a wild journey. I'd be curious
[00:19:06] if anyone that's watching right now has
[00:19:08] been here since the start. Has anyone
[00:19:10] that's watching here been here since
[00:19:12] those first months on TikTok when we
[00:19:15] were first
[00:19:17] bumbling around learning what what was
[00:19:19] what, learning what's going on, figuring
[00:19:22] everything out
[00:19:23] because it's been a crazy ride. And
[00:19:25] we're going to play one more video from
[00:19:27] the old school days that is probably the
[00:19:30] most viral video I've ever made. It's
[00:19:32] probably the video that a lot of the OGs
[00:19:34] found me from. And it's going to show
[00:19:36] you the process of going through grocery
[00:19:38] store aisles that I used to go through
[00:19:40] in order to figure out who owns
[00:19:41] everything in the grocery store aisles.
[00:19:43] And it's going to show you what you find
[00:19:44] out when you look at grocery store
[00:19:46] aisles and you try to figure out who
[00:19:47] owns all those products on the grocery
[00:19:49] store shelves. And that is sort of what
[00:19:53] we have just simplified. and given out
[00:19:56] to the masses with buyer.
[00:20:02] So, throwback to the shampoo days. Make
[00:20:05] your hair fall out. I went to Target and
[00:20:07] I found the real hair care aisle and
[00:20:09] another one. We have time. We'll even do
[00:20:10] the little men's aisle here at the end.
[00:20:12] This game is simple. We're looking for
[00:20:14] any brand that's not owned by a mega
[00:20:16] corporation or at least a brand that is
[00:20:18] not in a class action lawsuit for
[00:20:20] shampoo that makes your hair fall out.
[00:20:22] No joke. Starting off with Pantene. Who
[00:20:24] owns Pantene? Proctor and Gamble. And if
[00:20:26] your top shareholders are a bunch of
[00:20:28] fund managers and banks, no one gives a
[00:20:32] [ __ ] about a hair product in your aisle.
[00:20:34] So Pantene looks like that. What about
[00:20:36] OGX? Accidentally went while you're
[00:20:39] watching, just notice that this kind of
[00:20:40] research took all day. Like this kind of
[00:20:42] stuff takes a lot of time to figure out
[00:20:44] any one product doesn't necessarily take
[00:20:46] that long. But to figure out like the
[00:20:48] whole aisle, to figure out to compare
[00:20:50] brands, to to get a scope for the whole
[00:20:52] thing you're looking at, it takes a
[00:20:54] whole day, let alone to produce a video,
[00:20:56] which takes even longer. So down this
[00:20:58] rabbit hole about this Brazilian oil
[00:20:59] company, and I met this billionaire who
[00:21:01] is an international speedboat champion,
[00:21:03] got arrested for like major fraud.
[00:21:06] $32 billion and boast that he would
[00:21:08] overtake our buddy Carlos Slim as the
[00:21:10] richest man in the world by 2015. And
[00:21:13] then his wealth went from this peak of
[00:21:15] 32 billion to a negative net worth of
[00:21:18] over 100% losses. Top it all off, he got
[00:21:21] indicted for a 100 million money
[00:21:23] laundering scheme, paying off the
[00:21:25] governor of Rio de Janeiro $16 million
[00:21:28] and he is now on a what 30year sentence
[00:21:32] in prison. I was so that was just an
[00:21:34] unrelated rabbit hole. Never forget to
[00:21:36] be curious. Never forget to to like
[00:21:37] actually just go down the rabbit hole
[00:21:39] and figure out what's at the other side.
[00:21:40] Um, and in this case, it's a billionaire
[00:21:42] doing shady [ __ ] corrupting the
[00:21:43] government, paying bribes, and
[00:21:45] committing fraud. And for once, he got
[00:21:47] caught and went to jail. Um, shout out
[00:21:50] to Mr. Batista.
[00:21:52] >> Like, what is going on? But then I think
[00:21:54] I realized it was the wrong OGX. And
[00:21:56] we're talking about a different criminal
[00:21:57] OGX. That's right. You really can't make
[00:21:59] this [ __ ] up. OGX shampoo is in a class
[00:22:03] action lawsuit for putting in chemicals
[00:22:05] that cause hair loss. And it's not just
[00:22:08] them. Oh, and by the way, OGX is to be
[00:22:10] clear, they aren't criminal. They're
[00:22:12] just a corporation. I resend that. I I
[00:22:14] denounce saying that they're a criminal.
[00:22:16] They're not a criminal. That's just all
[00:22:17] allegedly. They're in a class action
[00:22:18] lawsuit, or they were owned by Johnson
[00:22:21] and Johnson. And we have seen this sheet
[00:22:23] several times before. So, now that we're
[00:22:25] back on track, here's our aisle. Moving
[00:22:28] down, it's more of the same. Then we
[00:22:29] scooch on down, we find Herbal Essences,
[00:22:31] which is obviously not so herbal. So,
[00:22:34] we'll just color their whole section in
[00:22:35] red. Ah, [ __ ] Well, we've done this
[00:22:37] before. We got unilever and if you don't
[00:22:39] know now you know. And at the end of the
[00:22:42] aisle we got is that fr? That must be
[00:22:45] good for your hair. Yeah, totally. Oh,
[00:22:47] how much more we know about the French
[00:22:49] now than back then. Not to mention that
[00:22:51] if you were paying attention, you would
[00:22:52] have realized that trace of May is also
[00:22:54] making your hair fall out. So that's
[00:22:56] aisle number one. Welcome to Target.
[00:22:59] Okay, so that was just showing us that
[00:23:01] the entire aisle, every single product
[00:23:03] was made by mega corporations. The ones
[00:23:05] that look really nice and natural, the
[00:23:07] ones that look like they obviously are
[00:23:09] mega corporate, everything in between.
[00:23:11] That whole aisle was just mega
[00:23:13] corporations. Aisle number two, we
[00:23:15] already did Suave. Unil never gave away
[00:23:17] their North American business to private
[00:23:19] equity. But [ __ ] them. I'm feeling spicy
[00:23:21] this morning. We're giving them straight
[00:23:23] up red. Next, we got Garnier Fris.
[00:23:25] L'Oreal Group. Oh [ __ ] L'Oreal is
[00:23:28] familyowned, man. Still owned by the Ben
[00:23:31] Court Meyers family. That's so that's so
[00:23:33] cool. Well, I mean, L'Oreal can go [ __ ]
[00:23:35] itself. That ain't cool. [ __ ] these
[00:23:38] billionaires. That's right. Red. How
[00:23:40] about Aussie? Yeah, you know that. Am I
[00:23:42] more sassy now or less sassy than I used
[00:23:44] to be? I cannot tell. The drill. Red.
[00:23:48] Oh, snap. But now we got all kinds of
[00:23:50] stuff going on. And by all kinds of
[00:23:51] stuff, I mean a whole bunch of companies
[00:23:53] making products that will put the hair
[00:23:54] back in your head that they already made
[00:23:56] fall out. These are the ones that we
[00:23:57] already investigated with their
[00:23:59] >> That's a true story. So, the end of the
[00:24:01] aisle had hair regrowth products that
[00:24:03] were all from the same brands that were
[00:24:06] down the aisle giving you shampoo and a
[00:24:08] bunch of them are the same exact
[00:24:10] companies that are in lawsuits for
[00:24:12] making your hair fall out, selling you
[00:24:13] hair regrowth products at the end of the
[00:24:16] aisle, which is if that's not the
[00:24:19] perfect representation of the
[00:24:21] corportocracy, I do not know what is.
[00:24:25] Cute little different types of bottles
[00:24:26] and [ __ ] of fake ass drugs to fix the
[00:24:28] problem that they [ __ ] made. Now
[00:24:30] we're going to look into Axe and Vvena
[00:24:32] and Nioxin and whatever this stuff is
[00:24:34] down here in these bottles and this
[00:24:35] little horsey [ __ ] All right, you ready
[00:24:37] to speedrun this? Let's go, baby.
[00:24:39] Nioxin. Axe is Unilever. Oh, hey,
[00:24:41] Viviscal. Church and Dwight. That's new.
[00:24:43] Psych. Just another mega corporation.
[00:24:45] Per plus is Proctor and Gamble. Nexus is
[00:24:48] Unilever. Next, we got this horse
[00:24:50] shampoo and whatever. Oh, wait a minute.
[00:24:53] I think that's Raw Sugar. Damn straight.
[00:24:55] We already met Raw Sugar. They are
[00:24:56] family founder owned. They're legit.
[00:24:59] Props to DA. And if you know, then you
[00:25:01] already know that that horse shampoo is
[00:25:04] actually the [ __ ] and it's owned by the
[00:25:06] founders and they got some dope ass
[00:25:08] story. And I'm not going to dig too deep
[00:25:09] lest I discover something awful about
[00:25:11] it. I'm just making fun of him. It's not
[00:25:13] actually horse shampoo. It's called Main
[00:25:14] and Tail. Check it out. So, I think we
[00:25:17] finish off kind of like this. I don't I
[00:25:19] don't know what that [ __ ] is. All right,
[00:25:21] moving down into the men's section. This
[00:25:22] is stuff we already did. Dove men's
[00:25:24] [ __ ] Suave men's [ __ ] Just
[00:25:27] going to speedrun all of this all at
[00:25:29] once. Miru is owned by Unile. Old Spice
[00:25:31] is Proctor and Gamble. Got to be is
[00:25:33] owned by Schwarps Cough. Schwarps Cough
[00:25:35] is owned by Hankle. Hankle's ownership
[00:25:38] is a little different, but don't kid
[00:25:40] yourself. This is what a mega
[00:25:42] corporation looks like. Ah, hers is like
[00:25:44] actually hims and hers. You know,
[00:25:46] erectile dysfunction pills that some
[00:25:48] homie started in 2017. We're not going
[00:25:49] to dig any deeper. We're just going to
[00:25:50] let him have his party. So, you can put
[00:25:52] erectile dysfunction stuff in your hair
[00:25:53] if you want. Sorry. I'm just playing,
[00:25:55] Andrew. I'm just playing. Niserol is
[00:25:56] owned by Kramer Laboratory and Kramer
[00:25:58] Laboratory is having an identity crisis.
[00:26:00] I'm getting three different answers from
[00:26:02] my Google search. Turns out it all leads
[00:26:04] up to Banks Group. That's not promising.
[00:26:06] And that leads up to some private equity
[00:26:08] owned by Bart Beck. $30 billion worth of
[00:26:11] private equity. When in doubt, just type
[00:26:13] in your trusty Google search product
[00:26:15] name lawsuits and you'll find out that
[00:26:19] some of these products are breaking up
[00:26:21] your liver. They are clearly not too
[00:26:23] concerned with your health. And lastly,
[00:26:25] we got Head and Shoulders, which will
[00:26:26] forever remind me of that '90s movie
[00:26:28] about the aliens where they had to kill
[00:26:29] the aliens with the Head and Shoulders
[00:26:30] shampoo. Sorry, Gen Z. That was on VHS.
[00:26:33] So, end of the aisle looks like this. We
[00:26:35] got some raw sugar. We got some erectile
[00:26:37] dysfunction medication. And we got some
[00:26:39] private equity and orange. Holy damn.
[00:26:42] So, Target sucks. Don't go there. Oh,
[00:26:44] yeah. Did I forget to mention that
[00:26:45] Target's owned by some [ __ ] too?
[00:26:46] So, next time you're out shopping, you
[00:26:48] just remember it don't matter who you
[00:26:49] buy from. All that money goes to the
[00:26:52] same fund managers and the same private
[00:26:55] equity billionaire banker [ __ ] We
[00:26:58] didn't have time to get to this fancy
[00:26:59] [ __ ] today, but we'll get there. And if
[00:27:01] you're waiting for me to tell you that
[00:27:02] native shampoo is good, I'm sorry. You
[00:27:07] shouldn't watch the next video. So,
[00:27:08] that's the real shampoo aisle and a
[00:27:10] little side tangent about a Brazilian
[00:27:12] billionaire that likes to race jet skis
[00:27:14] and is now in prison. All this shit's
[00:27:16] depressing. I'm going to go into the
[00:27:17] mountains for the weekend and run
[00:27:18] around. So, I'll see you next week.
[00:27:20] Peace.
[00:27:22] Yeah. So,
[00:27:24] that's how we came up. That's what I
[00:27:26] started out doing. And that's what got
[00:27:29] us into this whole train of thought of
[00:27:31] who owns everything. And this was before
[00:27:33] I started making spreadsheets. But as
[00:27:35] you can imagine, in all of the comment
[00:27:37] sections of all of these videos for all
[00:27:39] these different aisles of the grocery
[00:27:41] store, people were repeatedly saying,
[00:27:43] "Yo, you got to put this in a
[00:27:45] spreadsheet so I can like use the
[00:27:46] spreadsheet to figure out who like who
[00:27:48] owns what and we keep track of it all."
[00:27:50] And eventually I realized that's a great
[00:27:53] idea. And I started making spreadsheets
[00:27:55] of every single grocery aisle with all
[00:27:57] the information that I was collecting.
[00:27:58] And I just published it as like a Google
[00:28:00] spreadsheet just so that people and
[00:28:01] people would go into the grocery stores
[00:28:02] with their phone and like open the
[00:28:03] Google spreadsheet and like look around
[00:28:05] and try to find something that was
[00:28:06] family or founder owned. Because when
[00:28:09] you start to realize what this mega
[00:28:11] corporation, what this this conglomerate
[00:28:14] of money that rules this world, when you
[00:28:17] start to realize
[00:28:19] what you're doing when you're buying
[00:28:21] from them and where your money is
[00:28:22] flowing and how it's never coming back
[00:28:24] down into you or to your community or
[00:28:27] anything like that, you start to realize
[00:28:29] that if you can just support a few more
[00:28:31] family and founder owned businesses,
[00:28:32] that will start to take our world back
[00:28:35] from this blob, at least little by
[00:28:37] little by little, but it's really hard
[00:28:40] to find family and founder owned
[00:28:42] businesses when they're hiding them like
[00:28:44] that. When they're buying up all of the
[00:28:46] newcomers, anyone any company that grows
[00:28:48] big enough suddenly gets swooped up um
[00:28:51] by big money. I I could single out a
[00:28:55] million of these guys. Here's just two
[00:28:57] that are right here. easy.
[00:29:01] You know, darlings back when they were
[00:29:02] made that then they sell out, but they
[00:29:05] keep their branding and they keep it
[00:29:07] looking just like it always was. So, you
[00:29:09] don't realize that now you're once again
[00:29:11] buying from the mega corporation.
[00:29:14] So,
[00:29:17] that was where I came from. That's where
[00:29:19] this thesis came from. That's where this
[00:29:21] whole Black Rockck conspiracy evolved
[00:29:23] from. And for a lot of people, like I'm
[00:29:25] not the first one that discovered the
[00:29:26] Black Rockck conspiracy by any means.
[00:29:28] Um, this has been known for a long time.
[00:29:31] Long before I was even born, um, Black
[00:29:34] Rockck was already being [ __ ] But
[00:29:37] for most people, there's the nuance ends
[00:29:39] and it's just Black Rockck owns
[00:29:41] everything. But it's actually far more
[00:29:43] subtle and far more sinister is kind of
[00:29:47] a played out word. But sinister
[00:29:51] is kind of an important way to look at
[00:29:52] it
[00:29:54] because
[00:29:57] there's another piece of this that's not
[00:29:59] about your grocery store. There's
[00:30:01] another piece of it that is about very
[00:30:05] serious things like the
[00:30:07] military-industrial complex.
[00:30:11] And once I started mapping out companies
[00:30:13] like Boeing,
[00:30:14] General Dynamics,
[00:30:17] Northrup, Grumman,
[00:30:20] Rathon, once I started looking at their
[00:30:22] boards of directors who are selected by
[00:30:25] their shareholders,
[00:30:27] right? Their shareholders vote on who's
[00:30:29] going to be on their board of directors.
[00:30:32] And
[00:30:35] once you notice who the shareholders are
[00:30:38] voting in and how these companies are
[00:30:40] being run and who's benefiting,
[00:30:44] you start to realize that the
[00:30:46] military-industrial complex is
[00:30:47] controlled by the same interest groups
[00:30:49] as your food products. They're
[00:30:51] controlled by the same interest groups
[00:30:53] as
[00:30:56] everything else
[00:30:58] because it's all the same financial
[00:31:00] institutions.
[00:31:02] in charge of all of these companies,
[00:31:05] right? The same is true for big pharma.
[00:31:08] The same is true for big agriculture.
[00:31:10] The same is even true forerary homes and
[00:31:13] hospice care, water utilities,
[00:31:16] transportation,
[00:31:19] child care facilities, although there
[00:31:22] you might get a little more into private
[00:31:23] equity.
[00:31:25] They're all just owned by banks.
[00:31:28] And the bankers pretty much all have
[00:31:30] aligned interests.
[00:31:32] And when you start to map out
[00:31:36] who works at the banks,
[00:31:39] who owns the banks, who's on the boards
[00:31:41] of the banks,
[00:31:42] what kind of things are these people
[00:31:44] involved in?
[00:31:47] You start to get a sense for how the
[00:31:49] interests that are controlling
[00:31:50] everything in our country, everything
[00:31:52] around our globe in a certain way, it
[00:31:55] starts to demystify why the world is the
[00:31:57] way it is, why there's poison in all the
[00:32:00] food,
[00:32:02] why we're dropping bombs 24/7 all around
[00:32:04] the world.
[00:32:07] Why is it that everything is profiting
[00:32:09] them and destroying us? It's obvious
[00:32:12] once you realize that the incentive
[00:32:13] structures, it's not even some crazy
[00:32:15] conspiracy. It's not like they're
[00:32:16] sitting at a table all colluding and
[00:32:19] scheming. And I have mapped out the
[00:32:22] tables too starting and surrounding
[00:32:25] Black Rockck first and foremost.
[00:32:28] It's not even that they're all at a
[00:32:30] table scheming how to control the world.
[00:32:32] It's that they're just at all these
[00:32:34] tables, all these boards of directors
[00:32:37] running all of these public
[00:32:38] corporations.
[00:32:40] They're just scheming on how to make the
[00:32:41] most money, how to win the game, right?
[00:32:45] And when the way that you win the game
[00:32:47] is by maximizing shareholder value,
[00:32:52] you wind up with some pretty messed up
[00:32:54] end points. Especially when the end
[00:32:57] point is
[00:33:00] something that you would rub on your
[00:33:02] skin, the largest organ in your body.
[00:33:05] Something that you would
[00:33:07] put into your armpits, maybe even after
[00:33:09] you shaved.
[00:33:12] something that you would stick up in
[00:33:14] your hoo-ha, one of the most sensitive
[00:33:16] organ membranes
[00:33:18] in your whole body.
[00:33:23] If I can make more money by putting some
[00:33:25] toxic chemicals in there, these guys are
[00:33:27] going to do it because that's actually
[00:33:29] their job. They are beholden to their
[00:33:32] shareholders. They have a fiduciary duty
[00:33:34] to their shareholders and that fiduciary
[00:33:36] duty is a legal obligation to do
[00:33:40] whatever maximizes profit and value for
[00:33:42] shareholders.
[00:33:45] And so they all vote for who runs the
[00:33:49] club. And when you get to the top of the
[00:33:51] club, your job is to run the club, all
[00:33:55] of corporate America, in a way that
[00:33:57] benefits each other maximally.
[00:34:00] And in theory, we're shareholders, too.
[00:34:02] In theory, we should be benefiting, too.
[00:34:03] In theory, when they're making all of
[00:34:05] our food products, that should be for
[00:34:07] our betterment. But in reality,
[00:34:10] in reality, no. We wind up getting
[00:34:13] poisoned. We wind up getting extorted.
[00:34:15] We wind up getting scammed basically at
[00:34:18] every level, not just in the grocery
[00:34:20] store. Way more than just the grocery
[00:34:23] store.
[00:34:26] But
[00:34:28] that starts to help you understand how
[00:34:32] we wound up here is it's this slow creep
[00:34:36] of corrupted capitalism where the
[00:34:39] corruption gets to the top and then the
[00:34:41] top runs the system and then it
[00:34:42] self-perpetuates endlessly and it starts
[00:34:45] to capture the regulators. It starts to
[00:34:48] capture the science. It starts to
[00:34:49] capture the education system cuz while
[00:34:52] they're making all this money, they're
[00:34:53] looking around at how do we spend it to
[00:34:55] ensure that we're going to keep making
[00:34:56] it, right?
[00:35:00] And
[00:35:02] that's how you wind up with absolute
[00:35:04] atrocities
[00:35:07] like this.
[00:35:10] This is the baby food aisle at my local
[00:35:13] grocery store back in Bellingham where I
[00:35:16] grew up.
[00:35:19] It is a couple aisles of baby food and
[00:35:22] an aisle of formula and snacks.
[00:35:25] And I was wondering one day way back who
[00:35:28] owns all of these baby food products on
[00:35:30] this aisle shelf. And we just made a
[00:35:32] video about it. It's different in every
[00:35:34] store, but in this store,
[00:35:37] because this store was a little more
[00:35:38] discount, it's a little more it's
[00:35:40] affordable so that everyone can afford
[00:35:42] it. But the thing is that what you can
[00:35:43] afford is all of these brands. And these
[00:35:45] brands are literally every single one of
[00:35:48] them. There's not a single baby food
[00:35:50] product in this whole grocery store that
[00:35:52] is not mega corporate.
[00:35:55] And I just made a video the other day
[00:35:57] about the report that I found showing
[00:35:59] that a bunch of these brands are full of
[00:36:01] toxic heavy metals like cadmium, lead,
[00:36:04] mercury, etc. Literally poisoning our
[00:36:07] children. Literally poisoning our
[00:36:09] infants and toddlers right from birth.
[00:36:13] And it's not necessarily because they
[00:36:15] want to poison anyone. They're just
[00:36:17] profiting and they're perfectly happy to
[00:36:20] be negligent to do it.
[00:36:23] You go to the cereal aisle, one of the
[00:36:25] most controlled aisles in the grocery
[00:36:26] store. Just getting your product on the
[00:36:28] shelves in the cereal aisle costs a ton
[00:36:31] of money because they charge slotting
[00:36:33] fees for shelf space in the grocery
[00:36:35] store now. And that's a whole other
[00:36:37] rabbit hole. But when you start looking
[00:36:39] at who owns all the cereal, it's the
[00:36:41] exact same story. Every color, that's a
[00:36:43] mega corporation. And all the empty
[00:36:45] gaps, that's just their store brand,
[00:36:47] which is also repackaged mega
[00:36:48] corporation. This store only had one
[00:36:51] family-owned company on the shelves, and
[00:36:52] it's in green there. And I'll show you
[00:36:53] later.
[00:36:56] More of the baby food. More of the baby
[00:36:58] food. And a lot of these you might
[00:37:01] notice, like this is all plum, organic,
[00:37:05] packaged, and designed to look like it's
[00:37:07] really good for your baby. to look like
[00:37:09] maybe it's an organic company that
[00:37:11] really cares.
[00:37:13] Yeah, sure they get an organic stamp,
[00:37:15] but then they also test extremely high
[00:37:17] for toxic heavy metals and all these
[00:37:19] other I mean technically I'm just
[00:37:21] referring to the toxic heavy metal
[00:37:22] report so I'm not going to get out over
[00:37:24] my skis on that
[00:37:26] beach nut and plum both of them red.
[00:37:30] And so this is where we started to
[00:37:32] realize that
[00:37:35] this is not just about where we spend
[00:37:37] our money. It's not just about voting
[00:37:39] with your dollar as as some ethical or
[00:37:41] moral thing in a lot of ways in a lot of
[00:37:44] these industries.
[00:37:46] It's actually about your health. It's
[00:37:47] actually about what is in the products
[00:37:49] as well. And it's not always family and
[00:37:51] founder own companies are great and
[00:37:53] corporations are always evil. But it's
[00:37:55] not a bad heruristic to get you started.
[00:37:57] And actually where I started, the very
[00:37:59] first grocery store aisle that I went to
[00:38:01] was the tampon aisle. And I'm going to
[00:38:03] make a whole other video about the
[00:38:04] tampon aisle here quick. Um, but that is
[00:38:08] where it all started is in this specific
[00:38:09] tampon aisle with this specific photo.
[00:38:12] And I looked it all up and realized that
[00:38:14] every single option except for this one
[00:38:16] tiny set over there, this this section
[00:38:19] of Lola, which has since been bought out
[00:38:22] by mega corporations. I'll show you
[00:38:24] later.
[00:38:26] There's just that one tiny section which
[00:38:28] at the time was female founder owned and
[00:38:30] all the rest was mega corporations. And
[00:38:32] one of them was Energizer, the battery
[00:38:34] company. literally battery companies
[00:38:37] owning tampon brands because profit.
[00:38:42] It goes on and on in every industry, in
[00:38:44] every aisle, and it goes way beyond the
[00:38:46] grocery store.
[00:38:49] So,
[00:38:52] I spent all of 2023 and a bunch of 2024
[00:38:55] doing research into all these brands,
[00:38:56] making spreadsheets, trying to share all
[00:38:58] this information, trying to figure out
[00:39:00] who owns everything, and trying to find
[00:39:02] products that I could put into my life,
[00:39:03] that I could be buying for my own home
[00:39:05] and my own life, that are family and
[00:39:06] founder owned, that are a little bit
[00:39:07] healthier, and that aren't giving money
[00:39:09] to this giant blob that is the
[00:39:13] military-industrial complex, that is the
[00:39:15] banking complex, that is controlled
[00:39:18] politician. It's all of those things.
[00:39:19] It's it's the whole uh deep state in its
[00:39:24] corporate identity.
[00:39:26] And I did a lot of research and I
[00:39:28] produced a lot of content about how the
[00:39:29] deep state is basically one face or
[00:39:33] rather the corporate uh the
[00:39:35] corportocracy is one face of the deep
[00:39:37] state. They have their military face,
[00:39:39] they have their intelligence agency's
[00:39:40] face, they have their corporate face.
[00:39:42] And they all work to kind of, you know,
[00:39:45] align the incentives and control the
[00:39:47] interests, the narratives and
[00:39:48] everything. Not as like some giant
[00:39:51] collusion where they have a literal
[00:39:52] plan, but just as a giant sort of scheme
[00:39:56] where their interests are constantly
[00:39:57] aligning to their benefit and against
[00:39:59] ours.
[00:40:02] It's not it's not rocket science and you
[00:40:04] don't have to be super smart to
[00:40:05] understand it.
[00:40:07] It's pretty straightforward honestly and
[00:40:09] we all pretty well understand it when
[00:40:12] you just think to look.
[00:40:14] But it's one thing to look and it's a
[00:40:18] whole other thing to actually have a
[00:40:20] practical way to see it and to navigate
[00:40:25] it and to find what you need to find to
[00:40:28] do what you need to do.
[00:40:31] So, let me just double check.
[00:40:37] How conspiratorial do we need to get up
[00:40:39] here? I think we'll let it chill. I
[00:40:40] think we'll let it chill on the bankers.
[00:40:41] We're not going to climb the banking
[00:40:43] hierarchy up to the World Bank and the
[00:40:45] BIS and all that on this live stream.
[00:40:47] That's a different story. That's a well,
[00:40:49] it's the same story. Different live
[00:40:50] stream. Um, instead
[00:40:55] let's talk about solutions because we
[00:40:57] spend so much time, especially me in my
[00:41:00] content niche and what I like to
[00:41:01] research and talk about, so much time
[00:41:04] talking about the problem. The problem
[00:41:06] basically occupies all of our time is
[00:41:10] reporting on what's going wrong there,
[00:41:11] reporting on the corruption over there,
[00:41:13] reporting on all these [ __ ]
[00:41:16] But solutions, there are many. And by no
[00:41:18] means is buyer a complete solution and
[00:41:20] by no means is buyer the whole solution.
[00:41:23] But buyer is a solution that
[00:41:26] we can just integrate into our everyday
[00:41:28] lives that you can just use. And I want
[00:41:31] to show you how to use it, how it works.
[00:41:34] But first, I want to bring the team on
[00:41:37] and introduce them to you guys because
[00:41:38] ultimately transparency is a huge part
[00:41:40] of this. Ultimately, this app doesn't
[00:41:43] work if it can sell out. this app
[00:41:46] doesn't work if it can be bought. If
[00:41:48] advertisers can come in here and pay to
[00:41:51] change their ratings or pay to change
[00:41:53] their descriptions or pay for this or
[00:41:55] that, they can't. If they can pay for
[00:41:57] placement, nothing's going to work. If
[00:41:59] we're the kind of people that would ever
[00:42:00] sell out, nothing's going to work,
[00:42:02] right? And so transparency really
[00:42:05] matters. Transparency in how the app
[00:42:07] functions, transparency in who we are,
[00:42:09] transparency in why we're doing it. And
[00:42:12] so our goal is maximum transparency um
[00:42:15] within reason obviously because you know
[00:42:16] safety is also important and I live a
[00:42:19] pretty crazy life out here. But we're
[00:42:22] going to bring our boys on. Um there's
[00:42:24] three of us that made it and we own it
[00:42:25] outright. There's no investors. There's
[00:42:27] no strings attached. There's no one
[00:42:29] above us. No one to tell us what to do.
[00:42:31] There's no advertisers. There's no paid
[00:42:33] placements. There's nothing. It's just
[00:42:34] us. and we'll describe a little bit
[00:42:37] about how we got here, about who we are,
[00:42:39] and some of the crazy stories along the
[00:42:42] way. And then we'll pop back into our
[00:42:46] little grocery store here. And we'll use
[00:42:48] it on some of these products, and we'll
[00:42:49] learn a few things about some of the
[00:42:50] craziest brands on the shelves and about
[00:42:52] some of the crazy things that you might
[00:42:54] not realize about some of the things
[00:42:56] that you actually might use frequently.
[00:43:01] Like this one, for example. This one's
[00:43:04] crazy. That's one of my favorite ones to
[00:43:05] talk about.
[00:43:08] I bet a lot of you guys by now because
[00:43:10] you hang out with me. I bet you guys
[00:43:12] know who owns that company. I bet you
[00:43:14] guys know
[00:43:16] who makes Hidden Valley Ranch. Who owns
[00:43:18] Hidden Valley Ranch?
[00:43:20] Yeah, exactly. I see it in the chat. I
[00:43:22] see it in the chat. So,
[00:43:25] um Kevin and John, you guys look like
[00:43:27] you're ready ready to pull in here. Um,
[00:43:30] we're going to bring on the buyer team,
[00:43:32] introduce them, say what's up, and then
[00:43:34] we'll roll into the buyer app and we'll
[00:43:36] show you how it works. Um, give us a
[00:43:38] second to mic check though as we
[00:43:43] bring them in.
[00:43:45] What up, Kevin and John? Welcome to the
[00:43:48] party.
[00:43:50] Can you guys hear me? Can you guys see?
[00:43:56] I need to unmute this.
[00:44:00] Boom. And now you guys have audio.
[00:44:03] But actually,
[00:44:10] >> there we go. Now we got audio, homies.
[00:44:13] Kevin, can you give me an audio check?
[00:44:15] >> Yep. We're We're way behind, though.
[00:44:18] >> Yeah, we're a little bit behind. Um
[00:44:20] >> Oh. Oh, interesting. Interesting.
[00:44:25] Cool. Um, then what I'm going to do is
[00:44:28] I'm going to do this. Boom. And now I
[00:44:33] can talk to you guys. Cool. Cool. Chat,
[00:44:36] let me know if uh the audio is echoing
[00:44:38] to you guys, chat. Is audio echoing to
[00:44:40] you guys?
[00:44:43] >> I think audio is chilling. I think audio
[00:44:44] is chilling.
[00:44:46] >> Mic test one too.
[00:44:48] >> Yeah.
[00:44:48] >> Testing. Testing.
[00:44:49] >> Yeah. I got you guys in one channel. Um,
[00:44:52] >> awesome. Because as you all know, as you
[00:44:55] all know out there, the story of Ian
[00:44:57] Carol is we're figuring [ __ ] out as we
[00:44:58] go. Um, we ain't got no professional
[00:45:00] studio. We ain't got no big funding. We
[00:45:02] ain't got no playbook. I don't know how
[00:45:04] the hell to do nothing. I'm just
[00:45:05] figuring out as I go. And um, these guys
[00:45:07] know a lot more about like, fortunately,
[00:45:09] they're not figuring out how to build an
[00:45:10] app as they go. They've got experience
[00:45:12] and they know what they're doing, which
[00:45:13] is why it was so fortuitous that I met
[00:45:14] them. But for me, it's pretty much
[00:45:17] figuring it out as we go. And so,
[00:45:18] welcome to the party, Kevin and John.
[00:45:20] Um, Kevin, why don't you tell us about
[00:45:23] you and who you are first and then John,
[00:45:24] we'll get to you in a second.
[00:45:26] >> Welcome to the stage, guys.
[00:45:29] >> Thank you. It's great to be here on the
[00:45:30] stream and uh so I'm Kevin. Uh, in this
[00:45:34] little organization, obviously the three
[00:45:36] of us are equal owners in this and we
[00:45:39] are the and this is very important. We
[00:45:41] are the only owners. Bingo.
[00:45:42] >> Uh, but uh I sort of manage more of the
[00:45:45] marketing, the messaging side of things.
[00:45:48] Um but uh you know my backstory is
[00:45:50] really uh you know I spent uh many many
[00:45:53] years doing marketing in the cannabis
[00:45:55] industry for some brands that some of
[00:45:58] you guys may know. Um, and uh, I spent a
[00:46:02] lot of time banging my head in that
[00:46:05] industry. And I wanted to kind of get
[00:46:07] out, do something a little bit more
[00:46:09] broad, a little bit more important that
[00:46:11] could touch more people, not just in the
[00:46:13] United States, not just in the state of
[00:46:15] California where I'm at, but globally.
[00:46:18] And uh, yeah. And and so just a little
[00:46:21] backstory of how we kind of came into
[00:46:25] being with Ian is
[00:46:27] >> Oh, real quick, let's let's tell that
[00:46:29] story after we introduce John, cuz that
[00:46:31] story is crazy, dude. The story of how
[00:46:33] of how I Well, I guess how you guys
[00:46:35] found me and then how I found you is
[00:46:37] crazy. So, John, real quick, tell tell
[00:46:39] us who you are. John, tell us tell us
[00:46:41] the story. Um, introduce yourself.
[00:46:43] >> Hey everybody, I'm John. I'm developer.
[00:46:46] I just love building stuff. uh last 15
[00:46:48] years or so been in the canvas industry,
[00:46:50] much like Kevin, uh doing branding,
[00:46:52] packaging, design, sourcing, all that
[00:46:53] kind of stuff. So, uh I'm the guy they
[00:46:56] call when they want it to look nice, and
[00:46:57] they're trying to get to market and uh
[00:46:59] and find things cheaper, make it work
[00:47:01] better. And I just love building
[00:47:03] projects. And I was working on another
[00:47:05] project when I uh met Kevin uh I want to
[00:47:07] say what, two years ago, Kevin, now.
[00:47:09] >> Um
[00:47:10] >> Yeah. Yeah. Yeah.
[00:47:11] >> Yeah. And uh working in the same same
[00:47:13] industry. Um, and then parted ways on
[00:47:15] that and then came back together for
[00:47:16] this and really just been cranking it
[00:47:18] since.
[00:47:18] >> Yeah. John is our builder. John is the
[00:47:20] brains behind this thing. He's a
[00:47:21] freaking mad genius. Um, thank God for
[00:47:23] John. Um, and you you guys So, you guys
[00:47:27] had worked together on these other
[00:47:29] projects before we ever met. And Kevin,
[00:47:33] was it you that that first had the idea
[00:47:35] to reach out to me because you were
[00:47:36] watching my content? Was it was it you
[00:47:38] that kind of spawned that? Right.
[00:47:39] >> Yeah. Yeah. So, you know, I was a big
[00:47:42] fan of your content from like day one.
[00:47:45] Uh, big fan of the vibe, big fan of like
[00:47:48] sticking it to the man. Um, which is
[00:47:51] always a good thing coming from the
[00:47:53] cannabis industry. We're mavericks. We
[00:47:55] have to work in the fringe. Um, and so I
[00:47:59] like your spirit. Uh, but yeah, so, so
[00:48:02] like John was saying, he was kind of
[00:48:03] working on this thing and John and I
[00:48:05] worked together. We did, we had done
[00:48:07] client work with a bunch of people. We
[00:48:08] built some brands, some websites, some
[00:48:09] things of that nature. Um, and then we
[00:48:12] kind of weren't working together for a
[00:48:14] while. And then, uh, we were just
[00:48:18] catching up one day and he's like, "Look
[00:48:20] at this app I'm building." And it was
[00:48:21] another app for the cannabis industry.
[00:48:23] And I was like, "This is really cool."
[00:48:25] And he's telling me all about the
[00:48:27] functionalities. And I'm like, "Have you
[00:48:30] heard of this guy Ian Carol?" Because he
[00:48:31] has these spreadsheets.
[00:48:33] >> And he's like, "I I actually have." So
[00:48:35] we went and we got the spreadsheets and
[00:48:37] John started building out the scanner
[00:48:40] function and backing it up just to the
[00:48:44] spreadsheets and he had it done and he
[00:48:46] got so inspired and did it in in just a
[00:48:49] few hours like that evening. He's like I
[00:48:51] got the functionality to work
[00:48:53] >> a white page with a box to scan. It was
[00:48:55] nothing else.
[00:48:56] >> Dude, it's the basics first, right?
[00:48:57] because it was putting out the
[00:48:58] spreadsheets where like when when the
[00:49:00] audience was asking for spreadsheets I
[00:49:02] was like oh yeah because then I'm
[00:49:03] putting something out that hopefully
[00:49:04] someone else can run with and they were
[00:49:06] they were like it needs to be an app and
[00:49:07] I was like I don't [ __ ] know how to
[00:49:08] make an app dude but I can do this. I
[00:49:10] can make a spreadsheet that can
[00:49:12] hopefully get out there and hopefully
[00:49:13] that'll find someone that'll take it to
[00:49:15] the next level that I can't take it to.
[00:49:17] >> And then Kevin's like, "Bro, I'll take
[00:49:19] that to the next level." John's like,
[00:49:20] "Bro, I'll take this to the next level."
[00:49:23] >> Yeah. So,
[00:49:23] >> how long was it from that point to when
[00:49:25] you emailed me? a week
[00:49:28] >> about even less. Even less we were on
[00:49:30] our first call with you within a week.
[00:49:32] Um so
[00:49:33] >> tell that story, dude. Tell that story.
[00:49:35] It's awesome.
[00:49:35] >> Yeah. Yeah. So So the story is is that
[00:49:38] um unless Ian follows you on social
[00:49:41] media, you can't DM him. And even if you
[00:49:43] could, I bet he would he would I don't
[00:49:45] read anything like so many DMs and
[00:49:47] messages.
[00:49:49] >> And I didn't know Ian. I had no
[00:49:50] connection to him. I didn't know anybody
[00:49:52] who knew him. And so we had this idea of
[00:49:56] well let's find his email and how we
[00:49:59] found his email I'm not gonna say but we
[00:50:00] found his email and it was very
[00:50:02] difficult and then on his website I
[00:50:04] noticed there was uh I think it was
[00:50:06] PayPal and it was like hey if you want
[00:50:07] to like support my work PayPal me. So I
[00:50:10] just started PayPaling him $5 and and
[00:50:12] leaving a message and being like I sent
[00:50:14] you an email please respond. Uh I think
[00:50:17] it was the second time that I sent him
[00:50:19] $5. He had saw the email as the same
[00:50:22] time as I was sending it and responded
[00:50:24] was like, "I've been waiting for
[00:50:26] somebody to make this."
[00:50:27] >> Yeah. Because the email title was,
[00:50:29] "We're building your app. We want to
[00:50:30] show it to you."
[00:50:32] >> Literally
[00:50:32] >> key word being we're building it. I'd
[00:50:34] had a lot of people reach out being
[00:50:36] like, "Oh, it's a cool idea. I would
[00:50:37] love to get involved this and that."
[00:50:39] Kind of like asking to get involved with
[00:50:41] like with something like with me going
[00:50:43] to do it. And it's like, "I don't
[00:50:44] [ __ ] know how to do it, dog. Like, I
[00:50:45] need you to do it." Um, and so there's
[00:50:47] this like incent or there's this like
[00:50:48] initiative thing that when you find
[00:50:50] someone that's like taking initiative
[00:50:52] and just doing it, which has always been
[00:50:53] my mindset of like like I'm just going
[00:50:55] to put [ __ ] out there and people can
[00:50:56] take it and run with it and do stuff.
[00:50:58] And so when you messaged me and was
[00:50:59] like, "We're already building it. We
[00:51:01] want to show it to you." I'm like sick.
[00:51:02] Let's get on a call.
[00:51:04] >> Yeah. Absolutely. And and we weren't
[00:51:06] like trying to shill you. We weren't
[00:51:07] like
[00:51:09] money from you. And and to be honest
[00:51:11] with you, we didn't know how involved
[00:51:12] you wanted to be. And I initially was
[00:51:14] just like, well, you know, maybe we'll
[00:51:16] go like, you know, give him like 15% of
[00:51:19] the company. So, we're going to build
[00:51:20] the whole thing. We're going to do the
[00:51:21] whole thing. Maybe he'll promote it for
[00:51:22] us or something. Maybe he won't. I don't
[00:51:24] know. And after our first call, I turned
[00:51:26] to John. I said, "We're being equal
[00:51:28] partners. Uh, he's going to be involved
[00:51:30] in this. I already know it." And I felt
[00:51:33] I felt the energy in a way that I I was
[00:51:37] like I was like, "Oh, this is like the
[00:51:39] homie." And and I I got to say like over
[00:51:41] the last nine months you've become like
[00:51:43] one of my best friends.
[00:51:44] >> Oh, you guys are some of my best my best
[00:51:46] homies in the whole world right now.
[00:51:47] Like we work together all day long on
[00:51:49] everything. Like we're constantly
[00:51:50] building.
[00:51:51] >> 12 hours in in Discord the other day.
[00:51:55] >> Yeah, dude. And I found out too that
[00:51:56] like John and I grew up really near to
[00:51:58] each other. It was like what's going on,
[00:51:59] dog?
[00:52:00] >> We were like like oh do you know this
[00:52:02] person? Do you know this person? It was
[00:52:03] it was hilarious. It was like okay this
[00:52:04] is meant to be.
[00:52:06] >> Yeah. So you know and that's that's
[00:52:08] that's where it started right and
[00:52:10] obviously like the app that you see
[00:52:13] today has a lot of elements of the
[00:52:15] things that we had thought of at the
[00:52:17] time but then you know it evolves and it
[00:52:20] evolves and some of the things get
[00:52:22] >> yeah how long ago did we open up the
[00:52:23] discord for beta testing is that like
[00:52:25] four months ago now
[00:52:26] >> June something I think it was June is
[00:52:28] when people started flow in
[00:52:29] >> June yeah it was when we started the the
[00:52:31] beta testing and so even still like we
[00:52:34] were like okay we're going to have it
[00:52:35] out this summer and a lot of people,
[00:52:37] we've gotten a lot of comments uh in the
[00:52:39] last day of people just being like, "Oh,
[00:52:42] it took you long enough." And it's like,
[00:52:44] "Yeah, but like but also what we were
[00:52:46] going to put out over the summer and
[00:52:47] what we just put out yesterday, it's
[00:52:50] like light years of a difference." And
[00:52:53] so,
[00:52:53] >> and realistically, it was basically just
[00:52:55] John coding for pretty much the entire
[00:52:57] time and us kind of testing and and
[00:52:59] giving information and helping him to
[00:53:01] kind of structure it. But like no big
[00:53:03] team, no big freaking like money,
[00:53:05] nothing like that. And so it was just a
[00:53:07] lot of hours and a lot of work to make a
[00:53:10] really good product. And that like
[00:53:11] really quickly before we get off of when
[00:53:13] we met
[00:53:14] >> the other side of so you told your side
[00:53:16] of it, but what I went into that first
[00:53:18] meeting doing actually was intentionally
[00:53:19] vetting your guys' morals because my
[00:53:21] first thought was like if this app is
[00:53:23] going to get made, it has to be morally
[00:53:25] pure. It has to be pure because if it's
[00:53:28] not pure, if there's if the people that
[00:53:29] are building it can be bought, if they
[00:53:31] have an incentive structure that's not
[00:53:33] aligned with like giving out information
[00:53:36] and and unfil like unfiltered, unbiased,
[00:53:38] unbought information, it's just not I
[00:53:40] don't even want to be associated with
[00:53:41] it. I don't want my name on it. I don't
[00:53:42] want anything. And I didn't want to give
[00:53:44] you guys I didn't want to tell you guys
[00:53:46] that was my motivation because I didn't
[00:53:48] want you to change your answers. Now
[00:53:50] that I know you, I'm not I wouldn't have
[00:53:51] been worried about that in the first
[00:53:52] place. But initially in the in the first
[00:53:55] time we met, I was just like asking
[00:53:56] like, "So, where do you see it going?
[00:53:57] What would you do with it? What what
[00:53:59] would do you think you would do this?"
[00:54:00] Kind of asking a few leading questions
[00:54:01] to see if they would take the bait. And
[00:54:02] it was just like aces. It's like these
[00:54:04] guys are so freaking solid. And in many
[00:54:06] ways, Kevin is like almost more
[00:54:08] idealistic than me. John is almost more
[00:54:10] idealistic than me. Um, because I get
[00:54:12] kind of jaded by my work. And so I was
[00:54:14] like, "Holy [ __ ] this is so perfect."
[00:54:16] Because then we can start at square one
[00:54:17] with the right with the right reasons
[00:54:18] for being here. And it just took off.
[00:54:20] like we just started cruising and
[00:54:22] crushing and we launched the beta
[00:54:24] testing in the Discord which is still
[00:54:26] live. You can go to that Discord for
[00:54:27] help with it. Um that Discord community
[00:54:30] is full of awesome based homies. Super
[00:54:34] super cool. Excuse me.
[00:54:35] >> And um
[00:54:36] >> there's about 3,000 people in there.
[00:54:37] Yeah. Right now.
[00:54:38] >> How many people did we have sign up for
[00:54:40] the beta test across that time period?
[00:54:42] Was it like 60,000 people or something
[00:54:44] on the beta sign up?
[00:54:44] >> Just over 61,000. Yeah.
[00:54:46] >> Yeah. 61,000 people which is you know
[00:54:49] incredible when you think about like
[00:54:51] some of the biggest apps in the world
[00:54:53] like Facebook or I don't know Uber or
[00:54:56] anything like that.
[00:54:58] >> I highly doubt they had that many
[00:54:59] people.
[00:55:00] >> They weren't as freaking cool. They were
[00:55:02] not as cool as our homies.
[00:55:04] >> Yeah. And I'm not saying that we're
[00:55:06] going to exceed that as an app. And
[00:55:08] that's not even really what we're trying
[00:55:09] to do. The We're not trying to think
[00:55:12] about like how much market share we can
[00:55:14] get, how much money we can get. What we
[00:55:16] think about and the metric that matters
[00:55:18] to us is how many hands can we put this
[00:55:20] in? How many people can we give them
[00:55:24] this powerful powerful tool to vote with
[00:55:27] their dollar? And the hope is is that
[00:55:28] the more of you that get in and do this,
[00:55:33] then we can show these mega corporations
[00:55:36] that it could actually be profitable to
[00:55:38] not poison us and how unprofitable it
[00:55:41] will be to poison us. Once people
[00:55:43] understand, once people understand what
[00:55:45] greenwashing is and start to notice it,
[00:55:48] right? It's like when you understand
[00:55:50] what AI content looks like and then you
[00:55:53] start to see it and then you can't unsee
[00:55:55] it. It's like that. And then if we start
[00:55:58] voting with our dollars around those
[00:55:59] ideas, then that's like their only
[00:56:02] option is to change. And so it's it's
[00:56:04] they've been hiding behind the
[00:56:05] obscurity. they've been hiding behind
[00:56:07] this mechanism of of sort of how hard it
[00:56:09] is to filter out who is doing what,
[00:56:11] who's poisoning you, who owns each
[00:56:12] brand. And once you can decode all that
[00:56:15] easily and the regular person can
[00:56:16] understand that like, oh, I don't want
[00:56:18] to buy from you because you're a shitty
[00:56:19] company. And now I can just find out
[00:56:20] which what are all the products that
[00:56:22] you're secretly hiding on all these
[00:56:23] shelves. Suddenly that company has to
[00:56:25] decide, do I lose all these customers or
[00:56:28] do I change my ways? Right? So it's not
[00:56:30] just to change us.
[00:56:32] to support family and found a pushpod
[00:56:39] in an easy way that can be in everyone's
[00:56:41] hands. Absolutely. I I mean, you know,
[00:56:44] we're involved uh at this point with
[00:56:47] almost everything that Ian does, right?
[00:56:49] Uh from the YouTube to the Twitch to
[00:56:52] everything here. And so, you know, we're
[00:56:54] constantly looking at the messages and
[00:56:57] the comments and things and, you know,
[00:57:00] one thing that always comes up and I've
[00:57:02] seen it like four times just in this
[00:57:05] live stream is like, okay, yeah, like
[00:57:07] you're presenting the problem. What's
[00:57:09] the solution? And it's like, this isn't
[00:57:12] the whole solution, but this is a
[00:57:14] solution for you. Yeah. Like this is how
[00:57:16] we go back against the banks, right?
[00:57:19] Because what do they want? They want our
[00:57:21] money.
[00:57:22] >> Yep. And so if we can withhold from them
[00:57:24] and we can give it to where we actually
[00:57:26] care what's aligned with our morals and
[00:57:30] and for us it's family founderowned
[00:57:33] businesses. Um you know for you it might
[00:57:35] be something else right and and that
[00:57:38] also gets into the big ethos of our
[00:57:40] brand and what's kind of sep separates
[00:57:42] us from these other apps out there is a
[00:57:46] lot of people just want to be told
[00:57:47] what's good, what's healthy, what's
[00:57:49] ethical. We're not doing that. We're
[00:57:52] saying, "Here's all of the information.
[00:57:54] You're an adult. You choose what's right
[00:57:57] for you and your ethics and your morals,
[00:58:00] what's right for your family." Like,
[00:58:02] just right down to uh the filters, the
[00:58:05] ingredient filters in our app, right? Um
[00:58:08] John's son has allergies like, and so
[00:58:13] what's healthy? what's some, you know,
[00:58:16] dude with an app who approves things and
[00:58:19] he's going to go and say something's
[00:58:21] healthy. That thing could kill John's
[00:58:23] son.
[00:58:24] >> Yeah.
[00:58:25] >> You know what I mean? And and so like
[00:58:27] it's unethical to to to be the arbiter
[00:58:30] of truth here. No, what we want to do is
[00:58:33] we want to give you the information and
[00:58:36] let you be informed. And when you're
[00:58:38] informed, you can make the right
[00:58:40] decision for you and your family. And
[00:58:42] that's the basis of this app because
[00:58:45] today is kind of day one, right? And
[00:58:48] people are like, "Oh yeah, but these
[00:58:50] other apps kind of tell me what's
[00:58:51] healthy." It's like, "Hey, that's great
[00:58:52] if that's what you want." Like those app
[00:58:55] already exists, but like that's not what
[00:58:57] we're here to do. We're giving a
[00:58:58] radically different data set for you so
[00:59:01] that you can make these decisions for
[00:59:03] yourself. And I couldn't be more proud
[00:59:05] of a project. I've never I've never felt
[00:59:08] so good about a project ever in my life.
[00:59:11] again like if if if if we make millions
[00:59:15] of dollars or I can just like buy myself
[00:59:19] a treat every once in a while. I don't
[00:59:21] care. What matters is that like we the
[00:59:24] people have the power back into our
[00:59:27] hands because now more than ever it
[00:59:29] feels like we don't have any more any
[00:59:31] power and I want to do what I can to put
[00:59:33] power back in our in our hands. that uh
[00:59:35] that that ethos that you're talking
[00:59:36] about was a huge part of why I was so
[00:59:39] impressed and inspired at first when I
[00:59:40] met you guys too and it just has
[00:59:42] repeatedly redoubled in that so many
[00:59:46] people want to shill their opinion or
[00:59:48] shill their political perspective or
[00:59:50] shill their their understanding of
[00:59:53] information is like I know what's
[00:59:54] healthy. I know what's right. I know
[00:59:55] what's good. I know what's true. And and
[00:59:58] that especially in the grocery aisles,
[01:00:00] especially in food and and nutrition and
[01:00:03] health is just like not real. That's not
[01:00:05] like I don't know. No one like no one
[01:00:07] knows. And even if you are the most
[01:00:09] educated person ever, and you do know,
[01:00:11] you're still not going to know the
[01:00:12] solution for everybody. You're not going
[01:00:13] to know the morals of everybody. And so
[01:00:15] this e this ethos that came in with you
[01:00:17] guys right from the start was we're not
[01:00:19] going to tell people what's right or
[01:00:21] wrong, what's good or bad. We're just
[01:00:22] going to give you the information that
[01:00:23] you decide. That's been so critical and
[01:00:25] it's been like the driving guiding light
[01:00:27] of the whole project all along and it
[01:00:28] will always be the guiding light is
[01:00:30] we're not going to sell ads to tell you
[01:00:31] what's good or bad. We're not going to
[01:00:33] imply like put our uh our ideas in to
[01:00:36] tell you what's good and bad. And we
[01:00:37] actually had a we've had companies reach
[01:00:39] out and be like, "Hey, can I modify my
[01:00:41] my information in there to say what I
[01:00:44] want to say?" And it's like, "No, no,
[01:00:46] you can't. You can modify it if it's
[01:00:47] incorrect. If you want to notify us of
[01:00:49] something that's incorrect, we'll
[01:00:51] correct anything we get wrong. But we're
[01:00:53] not going to let a company, even if it's
[01:00:55] the sickest founder family owned company
[01:00:56] in the world, we're not going to let
[01:00:57] them just like write their own like puff
[01:00:59] piece to inform the people because the
[01:01:02] point is that it's unbalanced as
[01:01:03] accurate as possible information.
[01:01:06] >> Yeah. And and one other thing kind of
[01:01:08] like dovetailed with that is um you
[01:01:10] know, we've gotten a lot of comments
[01:01:12] about people wondering um how we're
[01:01:15] going to prevent companies from coming
[01:01:16] in and botting our app and things of
[01:01:18] that nature. And I kind of want to let
[01:01:20] John kind of speak a little bit more of
[01:01:21] that.
[01:01:22] >> We've thought about this. Um, and we've
[01:01:24] put some protections in place and these
[01:01:27] were mostly John's ideas and you know,
[01:01:30] he's what colloially we call him the
[01:01:33] wizard and so he did his wizard [ __ ] and
[01:01:36] he figured it out.
[01:01:36] >> Yeah. Don't give away too much secret
[01:01:38] sauce, John, but but
[01:01:39] >> Yeah. Yeah. Yeah. Tell us a little bit
[01:01:40] about it.
[01:01:41] >> By no means.
[01:01:42] >> No. Yeah. So, I mean, everything uh, you
[01:01:46] know, in the back end is all tied
[01:01:48] together. super nice, but like the
[01:01:51] the the body prevention is basically put
[01:01:53] on a physical feature, so you're not
[01:01:55] going to get around it by creating mass
[01:01:56] accounts and rating. All the rating and
[01:01:58] reviews are all based on your user
[01:02:00] experience and how much you use it. And
[01:02:02] you'll see that in the app over time.
[01:02:03] Um, so that way, you know, no one's
[01:02:05] going to go in and make a thousand
[01:02:07] accounts and scan a hundred items on all
[01:02:10] phones physically to make and get past
[01:02:12] that to be able to leave a review. And
[01:02:14] on top of that, we have like, you know,
[01:02:15] profanity filters. We have uh AI
[01:02:18] moderation that if flagged, if a thing
[01:02:20] seems shilly, it gets flagged, AI checks
[01:02:22] it, it kicks it to us. We double check
[01:02:24] it and then gets kicked or abandoned,
[01:02:26] flagged, all that kind of stuff.
[01:02:28] >> Um and then even like um on top of that,
[01:02:30] like our data privacy, all the data is
[01:02:33] just in our database. We have no
[01:02:34] connections to anybody. We're not
[01:02:36] selling any data to anybody. using
[01:02:38] geoloc data like we use your camera to
[01:02:42] take the scans and then we use your
[01:02:43] camera when you want to take a photo to
[01:02:46] update the ingredients and nutrition
[01:02:47] information and that's it dude like
[01:02:49] there's nothing anybody's going to ever
[01:02:51] have access to or have the ability to
[01:02:53] have access to because it's I mean
[01:02:55] you're on an iPhone's got more data on
[01:02:57] you than we'll ever have so like if if
[01:03:00] you're worried about data just throw
[01:03:02] your phone in the trash but like
[01:03:04] >> literally
[01:03:05] >> in terms of what we're taking it's
[01:03:06] literally you're like We're saving
[01:03:08] things like your what product you scan
[01:03:10] so you can come back to it and what
[01:03:11] products are in your pantry so that that
[01:03:13] way in the next update which we're
[01:03:15] rolling out soon is going to have recipe
[01:03:17] generation in it to where you can build
[01:03:19] and find recipes based on the foods you
[01:03:21] have in your home not a Pinterest list
[01:03:23] with half the [ __ ] you got to go shop
[01:03:24] for. Um so all these features are just
[01:03:27] tools with your info for you. And at any
[01:03:30] point you can go in the app, hit this
[01:03:31] the gear box in your profile, hit delete
[01:03:34] account, all your info is gone. Like we
[01:03:36] don't hold it. we it's it's poofed and
[01:03:38] no going back so don't back yeah we have
[01:03:40] no interest in holding it too screw that
[01:03:41] we don't want to we don't want to pay to
[01:03:42] hold your information
[01:03:44] >> and we're not going to sell anything
[01:03:45] ever we're never going to sell the data
[01:03:47] and John one other one other question
[01:03:48] that we've gotten if correct me if I'm
[01:03:50] wrong but we've had a few people ask
[01:03:52] about like why are you asking for my
[01:03:53] birthday it's like because we're legally
[01:03:54] required to we're legally required to
[01:03:56] only offer our app to people over the
[01:03:58] age of I think 13 is that what it is
[01:03:59] John
[01:04:00] >> yeah well it it's whenever there's any
[01:04:02] kind of comm uh community content
[01:04:04] generation that's public it has to be 13
[01:04:06] or over and it has to have heavy
[01:04:07] moderation on it, which was something we
[01:04:09] spent a lot of time dealing with Apple
[01:04:10] back and forth the last couple weeks
[01:04:11] making sure everything's tied together.
[01:04:12] Great. But yeah, that was a huge thing
[01:04:14] for us. News to me, but it makes sense
[01:04:16] because if you're generating something,
[01:04:18] it has to be
[01:04:19] >> 13-y old.
[01:04:20] >> So much to tell Roblox about it.
[01:04:22] So much to tell Roblox, right?
[01:04:24] >> Damn.
[01:04:25] >> Yeah. But John, real real quick before
[01:04:27] we wrap this up, too, I just want to
[01:04:28] kind of tell a story about how on launch
[01:04:30] day, John and I were up until like and
[01:04:33] Kevin was up with us too. Kevin was up
[01:04:34] and then he was out and then he was back
[01:04:36] in. He was kind of sick at the time and
[01:04:38] um this is just a couple nights ago and
[01:04:39] John and I were up until like 4 in the
[01:04:41] morning just like fixing things, fixing
[01:04:44] bugs. Like John was like fixing code and
[01:04:47] and getting an update ready uh because
[01:04:49] every launch is always like, you know,
[01:04:51] just it's wild to have it all go live
[01:04:53] all at once. Um that that was crazy,
[01:04:56] dude. That was crazy.
[01:04:57] >> Yeah, it was nuts. I woke up and I just
[01:04:59] felt so off the next day. I was having a
[01:05:02] hard time speaking.
[01:05:02] >> Yeah. Um I I I do see
[01:05:05] >> I do see something that come people are
[01:05:07] asking a lot of why mic access. Um
[01:05:10] that's only required if you hit the
[01:05:12] speech to text button and you don't want
[01:05:14] to type something out. Like the mic's
[01:05:16] not on when you're using the app. The
[01:05:18] camera's not on when you're using the
[01:05:19] app. Like y'all can chill.
[01:05:23] >> I mean I I love the questions. I like
[01:05:24] that people are skeptical. I like the
[01:05:26] people are asking questions of course.
[01:05:27] >> But um ultimately it's like we don't
[01:05:29] give a [ __ ] about your data. like I'm so
[01:05:31] busy and um yeah, we commit to you now
[01:05:34] and forever that we will never sell any
[01:05:36] of your data. We don't store any of this
[01:05:37] [ __ ] Um we don't want it. Um we just
[01:05:39] want to give you the tool so that you
[01:05:41] can use it to do your thing. Um and we
[01:05:44] think that this thing is going to do a
[01:05:45] lot more. It's it's going to really move
[01:05:48] the needle on behalf of the people and
[01:05:51] against the sort of corporate blob that
[01:05:53] has is just gobbling up our money and
[01:05:55] gobbling up our money and it's never
[01:05:56] coming back.
[01:05:57] >> Yeah. Yeah. One thing too I just want to
[01:05:59] add is that we're not
[01:06:02] >> we're not like keeping track of your
[01:06:05] user behavior. Like we're not doing this
[01:06:08] stuff right. And and there's one really
[01:06:10] big reason for it is that if we don't
[01:06:14] have that information when the grocery
[01:06:16] stores and the mega corporations come to
[01:06:18] us and they offer us millions of dollars
[01:06:20] for this data to understand our user
[01:06:24] behavior better so that they can start
[01:06:26] targeting you people who are based. Uh
[01:06:29] we don't even have it. Sorry guys. Like
[01:06:32] >> get [ __ ]
[01:06:34] We literally like we literally like
[01:06:36] we're not here like we're not trying to
[01:06:39] figure out how we can keep you in okay
[01:06:41] users in here for about 10 minutes a
[01:06:43] day. How do we get them to 11? That's
[01:06:45] not what we're doing. Like we actually
[01:06:46] don't care. We we're way too busy to
[01:06:50] even think about that stuff. And we're
[01:06:51] not going to hire the types of people to
[01:06:54] do that types of stuff. We're trying to
[01:06:56] keep it lean and mean and keep it all
[01:06:59] the money out of it and really keep it
[01:07:02] so that we don't need to take money. We
[01:07:04] don't want to put ourselves in a corner
[01:07:05] where like this company is not going to
[01:07:08] run if we don't make money. Like that's
[01:07:10] not what we're about here like at all.
[01:07:13] >> I'm constantly and these guys can
[01:07:15] attest. I'm like how can I make this as
[01:07:18] a functional as possible if we were to
[01:07:20] just not have to have any users that
[01:07:22] this can work as as bare bones as
[01:07:24] possible. Yeah, the story of buyer is
[01:07:26] basically John John making the app
[01:07:28] leaner and leaner and leaner, making it
[01:07:29] save money and be more efficient and me
[01:07:31] being like, "John,
[01:07:32] >> we're gonna pay for this part to be
[01:07:34] dope. Okay, we're just going to pay the
[01:07:35] money. I'm going to pay the money to
[01:07:36] make this part really dope. You do your
[01:07:38] job and I'll do my job." And John's
[01:07:40] like, "Okay, but I did make this part
[01:07:42] better." It's like, sick. Nice work,
[01:07:43] bro. Sick. Yeah. And so that's that
[01:07:46] really is um that's that is an
[01:07:50] unwavering thing for us, right? We're
[01:07:52] not going to sell your money. We're not
[01:07:53] here to, you know, keep track of you
[01:07:56] guys. We're not trying to shill anything
[01:07:59] to you. In fact, we're we've built this
[01:08:02] in a way that we couldn't if we wanted
[01:08:04] to.
[01:08:05] >> And that's very very important. But
[01:08:08] also, um, and this is I'm not trying to
[01:08:11] shill you guys into getting into
[01:08:14] premium, but the premium users like your
[01:08:18] money isn't like going into our pocket.
[01:08:20] It's going into making sure that
[01:08:21] everybody can use this app for free if
[01:08:25] they're free users, right? We have about
[01:08:27] 2% of you guys that are are paying for
[01:08:29] it. That pays for the functionality,
[01:08:32] keeps the lights on, keeps everything
[01:08:34] like that going. Um, this isn't a money
[01:08:37] grab. I mean, we're going to hear uh
[01:08:39] because it's polarizing to have somebody
[01:08:41] like Ian in this. So, of course, we're
[01:08:44] going to hear everything under the sun,
[01:08:45] but none of it's true, man. Like, we
[01:08:47] truly are here like for the people. Like
[01:08:49] this is three dudes that made an app
[01:08:51] that rock.
[01:08:52] >> Y and if it wasn't that, I wouldn't have
[01:08:53] gotten involved from the start.
[01:08:56] >> Exactly.
[01:08:57] >> And if it wasn't super fun to work with
[01:08:58] you guys, I wouldn't have been working
[01:08:59] with you guys all this time because it's
[01:09:01] so much fun, dude. It's the best.
[01:09:04] >> Coolest project ever.
[01:09:05] >> Because if we just wanted to chill thing
[01:09:07] and make more money, like we could start
[01:09:08] another YouTube channel. We could stream
[01:09:10] more. Like there's other ways to make
[01:09:12] money. It's like that's not what this is
[01:09:14] about for us. This really is like we
[01:09:16] want to make it we wanted to make enough
[01:09:18] money so that we can provide this as a
[01:09:19] service to people. We can keep the
[01:09:21] lights on and we can keep this going
[01:09:22] forever. So like please if like if you
[01:09:26] if you're interested in these extra
[01:09:27] features, you want to, you know, support
[01:09:30] us, you want to support the mission,
[01:09:32] things of that nature, you can totally
[01:09:34] become a premium member. We try to make
[01:09:36] it, you know, very reasonably priced. Um
[01:09:39] we even have a donation uh if you feel
[01:09:41] so inclined. But again, like this isn't
[01:09:44] me trying to get money out of you guys.
[01:09:46] This is just to put it into context why
[01:09:48] we have a premium because we really we
[01:09:51] we know that premium is probably going
[01:09:53] to sit at about 2 to 3% of our total
[01:09:54] users, right? If and that could cover
[01:09:57] the costs of everything, then that's
[01:10:00] great. So, if you are a premium member,
[01:10:02] just know that you're also supporting
[01:10:04] all of these other people to get in and
[01:10:06] get this information and to, you know,
[01:10:09] spend their money um in in a smart way,
[01:10:12] vote with their dollar. Um, that's what
[01:10:15] you're doing. You're not like getting us
[01:10:17] like [ __ ] Lambos and [ __ ] Like,
[01:10:20] that's not what this is about.
[01:10:21] >> I don't think Ian could fit in a Lambo.
[01:10:24] >> I don't think so either. Nope.
[01:10:25] >> But that's that just just a
[01:10:27] >> plus my minivan is awesome. I like my
[01:10:29] minivan.
[01:10:30] Absolutely. Because you know we hear
[01:10:32] like you know obviously like oh people
[01:10:35] think that we're shilling things or
[01:10:37] we're doing this like y'all don't know
[01:10:39] like every time we do something about
[01:10:41] this somebody wants to invest money
[01:10:43] somebody wants to do we say no every
[01:10:44] time right
[01:10:45] >> we've been
[01:10:47] >> we've been approached quite a handful of
[01:10:48] times especially early on people just
[01:10:50] trying to throw money even as a a
[01:10:52] private company not even necessarily
[01:10:53] going IPO or anything but hey I want to
[01:10:55] invest and I love what you guys are
[01:10:56] doing and it's like I appreciate it I'm
[01:10:58] just a dude in a room on a computer we
[01:11:00] don't need investments like we're good.
[01:11:02] We don't
[01:11:03] >> we don't we're not trying to have 800
[01:11:05] employees and take over the world,
[01:11:06] right? Like we're just we're just trying
[01:11:08] to keep the lights on, keep this thing
[01:11:10] moving and and and get into more
[01:11:13] people's hands because the reality is is
[01:11:16] by our estimations we have about an
[01:11:18] average of 69 million Americans alone
[01:11:21] and we have a huge international
[01:11:22] community. I don't even know how many we
[01:11:25] could, you know, say is is a potential
[01:11:28] globally, but just in the United States,
[01:11:30] 690 uh or uh 69 million, sorry, is the
[01:11:34] number. 69 million people that we
[01:11:37] estimate are going grocery shopping once
[01:11:40] a week, right? And so what happens when
[01:11:43] we put real information in 69 million
[01:11:48] people's hands? Well, that changes our
[01:11:51] food system, right? And that's what we
[01:11:54] want, right? Like we're thinking three
[01:11:56] steps down. We're not just thinking
[01:11:58] about how do we get this into more
[01:11:59] people's hands so that we can make more
[01:12:00] money. No, we're thinking about how do
[01:12:01] we get this into more people's hands so
[01:12:03] that we have a greater chance of
[01:12:05] actually enacting real change through,
[01:12:09] you know, through through the through
[01:12:10] the buyers, right? And that's that's
[01:12:13] really what it's about. Um and then and
[01:12:16] if we can and if we can make a living
[01:12:18] and we can do all that, that's just a
[01:12:20] cherry on top, right? But for us, like
[01:12:23] we're grinding everything that we're
[01:12:24] doing. Um, we can make money elsewhere.
[01:12:27] Like if it's
[01:12:28] >> honestly, we're all pretty hyped to move
[01:12:30] on to the next project, which I've
[01:12:31] already teased a little bit. We got the
[01:12:32] next project already in the works. So
[01:12:34] freaking cool.
[01:12:35] >> Um, so we're just stoked that buyers
[01:12:37] out.
[01:12:37] >> We have three more projects. We have
[01:12:39] three more projects uh in the line in
[01:12:42] >> We all work very similarly like that.
[01:12:44] >> Yeah. And it's And by the way, all of
[01:12:46] these things, some of you have heard
[01:12:48] about the web, that's us, too. Um, we
[01:12:51] have another one coming out hopefully in
[01:12:54] the spring or summer that is for a very
[01:12:57] niche audience, but it's it's gonna be
[01:12:59] awesome. Um, and then we have another
[01:13:02] project from another developer that
[01:13:04] we're kind of bringing into the fold
[01:13:06] with us uh that we want to do. So, you
[01:13:09] know, there's no shortage of ideas here.
[01:13:11] And that's also the other thing is that
[01:13:13] if you are a premium and you're
[01:13:16] supporting us, you're supporting our
[01:13:18] company so that we can not just do buyer
[01:13:21] and not just put buyer into more hands,
[01:13:23] but we're also doing more tools and
[01:13:25] everything that we do is for the people.
[01:13:28] Everything we do is for knowledge, for
[01:13:31] uh uh sovereignty, uh for freedom,
[01:13:34] right? And so every dollar that you help
[01:13:38] us do is going towards that. And so
[01:13:41] that's that's what we're up to. So
[01:13:44] again, like if you can't afford five
[01:13:46] bucks a month or anything, don't worry.
[01:13:48] Like we're not we're not stressed about
[01:13:50] that at all.
[01:13:51] >> Free apps was great.
[01:13:52] >> Yeah.
[01:13:52] >> We But but if you do and you have it,
[01:13:55] you want to give, just know that like
[01:13:57] what you're giving is not to just like
[01:13:59] get us another vehicle and to put us in
[01:14:02] bigger homes. It's it's to like
[01:14:04] literally so that we can keep building
[01:14:06] more tools for more people to be s
[01:14:10] self-sufficient, sovereign, and to
[01:14:13] understand the world that they're
[01:14:14] interacting with because the biggest
[01:14:16] thing is that the wool is being pulled
[01:14:18] over our eyes every day. It's it's never
[01:14:21] been more apparent. And if we can do and
[01:14:25] give you things that you can kind of
[01:14:27] lift that up from yourself to get
[01:14:29] yourself to where you want to be
[01:14:31] actually and not just dream about where
[01:14:33] you want to go in this world that that's
[01:14:36] what you're supporting. So, um you know,
[01:14:38] I could ramble on forever about this,
[01:14:39] but thank you guys so much, man.
[01:14:41] >> John, before we do closing thoughts, can
[01:14:42] you tell us how many users we're at now?
[01:14:45] >> Uh
[01:14:45] >> how many users do we have signed up on
[01:14:46] the buyer app at this point?
[01:14:48] >> Oh, number one in health and fitness on
[01:14:50] day one.
[01:14:51] >> Number one, baby. Day one. Are you
[01:14:54] kidding me?
[01:14:55] >> Yeah, dog. It's crazy.
[01:14:56] >> We're still under 24 hours and we are at
[01:15:00] 21,870
[01:15:01] users sign up and I'm getting a about
[01:15:03] one to three every second. Like it's
[01:15:06] >> about a thousand an hour.
[01:15:08] >> That's you homies. And you're legends.
[01:15:09] You're all legends.
[01:15:10] >> Absolutely.
[01:15:11] >> Y literally. And the coolest part is
[01:15:13] once it expands beyond just the
[01:15:14] immediate audience that are watching my
[01:15:16] content or seeing stuff that I've put
[01:15:17] out and it's going to start to spiderweb
[01:15:19] outwards into other in other people,
[01:15:21] other networks, people are going to
[01:15:23] share it, tell each other about it, and
[01:15:24] it's just going to take on a life of its
[01:15:25] own. And that's where the American
[01:15:27] people can all kind of start to realize
[01:15:29] not just like, oh, here's a tool that I
[01:15:30] can use to personally understand this
[01:15:32] better, but also just to start the
[01:15:34] conversation about like consciousness,
[01:15:36] class consciousness. all of us peasants
[01:15:38] down here, all of us normal people start
[01:15:40] thinking about the big boys up top,
[01:15:42] where is my money going and who is at
[01:15:45] the top of this money chain and what are
[01:15:47] they doing with it? Um, and and it's so
[01:15:49] exciting to have a simple tool that we
[01:15:51] can all just use in our pockets to
[01:15:54] >> sort of unlock that whole system. So,
[01:15:57] um, John, do you need No. Yeah. What
[01:15:58] What do you got? What you got? Well, the
[01:16:01] the the full scope of the app, too, is
[01:16:04] really going to bring you in from
[01:16:05] shopping for your food all the way to
[01:16:07] preparing for your food. So, we've got
[01:16:09] the shopping list in there. Um, you
[01:16:11] know, we're going to be integrating that
[01:16:12] with Instacart, so you can build your
[01:16:13] list. You can push your cart to
[01:16:15] Instacart if you're that type of a
[01:16:17] purchaser. Um, go into the stores, we're
[01:16:19] going to have sharing with your
[01:16:20] significant others, so you can share
[01:16:21] your shopping list and have a live
[01:16:23] update. So, if you're at the store and
[01:16:24] your wife's adding more stuff, your
[01:16:26] husband's adding more stuff, you can
[01:16:27] you're seeing it live. you're not trying
[01:16:29] to figure out and it's tied to what
[01:16:30] product is in the store. So, you're not
[01:16:32] like, "Oh, what cheese is this?" It's
[01:16:33] you hit the button and your cheese
[01:16:34] version brand opens up, you can see it
[01:16:36] all. Um, and then into the recipe
[01:16:39] generation. So, from planning your food
[01:16:41] and shopping list to knowing what's in
[01:16:43] it and who you're supporting to making
[01:16:45] your meals for your family and it's just
[01:16:47] going to be a cycle.
[01:16:48] >> Yeah. Recipes aren't in there yet, but
[01:16:49] they're going to be freaking sick.
[01:16:50] That's John's next master plan and he's
[01:16:52] already basically got it cooked up, so
[01:16:53] to speak. And holy [ __ ] it's cool. And
[01:16:57] so you're going to have your pantry, you
[01:16:58] got your shopping list, you got your
[01:16:59] products, you got your recipes. It's the
[01:17:01] whole food cycle. It's going to be I
[01:17:03] mean, we're we aren't going all the way
[01:17:04] to the soil yet, but you know, we let's
[01:17:08] not get ahead of ourselves here.
[01:17:10] >> And and and I do want to say another
[01:17:12] thing about uh because people have asked
[01:17:14] fruits, veggies, meats, right? And
[01:17:16] that's one of the the harder things.
[01:17:17] Meats uh you know have barcodes are
[01:17:19] generally tied if it's a brand meat. Um
[01:17:21] if it's like in a package
[01:17:24] >> Yeah. Yeah, if it's if it's Kroger, you
[01:17:25] know, butcher pack or like anything like
[01:17:27] that, it's going to be a little bit hard
[01:17:28] to find. Um, PLU's uh just for nerdism.
[01:17:32] Um, PLU's tied directly to a barcode to
[01:17:35] a fruit. So, like 4404 or whatever, I
[01:17:37] think it's bananas. Um, and that's just
[01:17:39] a banana barcode that every store can
[01:17:40] recognize that means this price. um it
[01:17:44] because uh fruits and vegetables come
[01:17:46] from different manufact
[01:18:10] that and usually you know when you're at
[01:18:11] the store you can look under the shelf
[01:18:12] of produce and see where it came from
[01:18:14] like Chalan Fruits for Apples. I know
[01:18:16] that there are huge you know worldwide
[01:18:18] distributor for apples is like a handful
[01:18:21] but um yeah it's not as traceable and as
[01:18:24] as easily sourcable as quickly as as you
[01:18:27] know a normal PL or normal barcode is.
[01:18:29] >> Yeah. Yeah. Yeah. And uh in the spirit
[01:18:33] of John kind of dropping some knowledge
[01:18:35] on what we have coming up, uh we haven't
[01:18:38] talked about this, but I think this is a
[01:18:39] good time to announce that uh Ian and I
[01:18:42] are actually going to be doing a podcast
[01:18:43] about all of this stuff about the food
[01:18:45] system and everything like that. Um and
[01:18:48] that's going to be coming relatively
[01:18:50] soon. Um and just so people know like I
[01:18:53] actually come from the food world. I was
[01:18:56] a cook for 10 years. I was up to a sue
[01:18:59] chef. I know in in also many years uh I
[01:19:03] did woof uh worldwide opportunities in
[01:19:06] organic farming if anybody knows what
[01:19:07] that is. I literally worked on organic
[01:19:09] farms in Paluma, Northern California. Um
[01:19:13] I've I've literally worked from seed to
[01:19:17] table. Um it's a big passion of mine.
[01:19:20] And so to be able to have a podcast
[01:19:23] about the food system, uh corruption, um
[01:19:27] all these sorts of things that around
[01:19:28] the grocery store, understanding what
[01:19:30] does greenwashing mean and like these
[01:19:32] types of things so you can really be
[01:19:33] educated and understand not just in the
[01:19:36] app, but to also have content where you
[01:19:38] can kind of like we can get into like
[01:19:40] actually have like real discussions
[01:19:42] about this for like an hour at a time.
[01:19:44] Um that that's something that is coming.
[01:19:47] Uh, so
[01:19:48] >> yeah.
[01:19:48] >> Yeah, buy our podcast. That's that's
[01:19:50] going to be a 2026 thing. Um, and it's
[01:19:53] going to be coming
[01:19:54] >> a lot sooner than you think. So,
[01:19:56] >> yeah. And it'll be cool to talk to
[01:19:57] experts inside the industry, to talk to
[01:19:59] people that are like within all these
[01:20:01] crazy systems. Um,
[01:20:04] >> yes.
[01:20:05] >> This,
[01:20:05] >> are you pulling out the Benjamin Laura
[01:20:06] book?
[01:20:06] >> Yeah, this book, The Secret Life of
[01:20:08] Groceries, is kind of a big inspiration
[01:20:10] for that. and how this guy, a
[01:20:11] journalist, kind of a a deep journalist,
[01:20:14] he um just went so deep into how food
[01:20:17] systems work, how grocery store systems
[01:20:19] work, and it was fascinating in ways
[01:20:21] that you would never expect. And it
[01:20:23] totally changes your perspective on
[01:20:25] every food you buy, everything you eat,
[01:20:27] everything that you purchase at a store,
[01:20:29] um trucking industry, the global
[01:20:31] networks of supply industry. Um, and you
[01:20:35] start to realize just how much of our
[01:20:37] world is moved by these systems that are
[01:20:39] invisible to all of us. And so getting a
[01:20:41] chance to talk to people inside of all
[01:20:43] those invisible systems is going to be
[01:20:45] really cool to sort of demystify how
[01:20:47] things are really getting to the shelf
[01:20:49] and actually getting into your buyer
[01:20:51] scanner, so to speak. So super stoked on
[01:20:53] that. Super stoked for the depth that
[01:20:55] >> that book is like a bible for this
[01:20:57] company for us. Uh, I started reading it
[01:21:00] and then like the day I started reading
[01:21:02] I was like Ian you need to read this and
[01:21:03] then he like
[01:21:04] >> we're definitely going to talk to
[01:21:06] blasted through it and yeah I I've
[01:21:08] actually reached out to Benjamin uh the
[01:21:10] author of the book his name is Benjamin
[01:21:12] Lore. The book is called The Secret Life
[01:21:14] of Groceries and uh and he's uh super
[01:21:18] stoked on the app and he said whenever
[01:21:21] we start the podcast he is 100% down.
[01:21:24] So, uh, we really look forward to
[01:21:26] speaking to him and and really, uh,
[01:21:29] getting into it. And, and Ian, if you
[01:21:31] haven't known didn't know, uh, Ian
[01:21:32] actually did some reporting on, I
[01:21:34] believe, a couple of the episodes that
[01:21:35] he did for Candace, uh, about different
[01:21:38] sections of this. There's the shrimping
[01:21:40] industry and there's the trucking
[01:21:41] industry episodes. Highly, highly
[01:21:43] suggest going back to Candace's uh,
[01:21:45] episodes that Ian did and checking those
[01:21:47] out because these are, it's actually
[01:21:50] super fascinating. Um, and that book can
[01:21:54] open up your eyes to the to the food
[01:21:56] system and that's what we hope the
[01:21:57] podcast will do. So, you know, very very
[01:22:00] excited about that.
[01:22:01] >> Yeah.
[01:22:01] >> And, you know, one thing that I do want
[01:22:03] to point out too that Ian's made a
[01:22:05] couple comments on is, you know, it's
[01:22:07] it's great to be able to see who owns
[01:22:09] and see who owns everything. And there
[01:22:11] is the overwhelming feeling of like, oh
[01:22:12] my god, Black Rockck owns everything. I
[01:22:14] can't change my whole world. Um, and you
[01:22:16] can change the products that you can. I
[01:22:18] know you know uh given uh your your e
[01:22:21] economics uh state if you can afford to
[01:22:24] change to the better family owned
[01:22:25] products really it's when you buy from
[01:22:27] those family owned products those
[01:22:28] family-owned companies can grow they're
[01:22:30] supporting employees in the US they're
[01:22:33] farming products in the US they're
[01:22:35] buying and sourcing things here because
[01:22:37] they want to grow their community in
[01:22:39] their town you're not buying from a
[01:22:42] company that's got a warehouse and
[01:22:43] they're buying 80% of their products
[01:22:45] importing from China to then shove into
[01:22:47] there and make as cheap as possible and
[01:22:49] employing or even just sourcing it
[01:22:51] straight from overseas and selling you
[01:22:52] an overseas product as cheap as they
[01:22:54] can. That's really the biggest thing
[01:22:55] with family fun companies is supporting
[01:22:57] them and their local network around that
[01:22:59] just strengthens the local communities
[01:23:01] better.
[01:23:02] >> 100%.
[01:23:02] >> Absolutely.
[01:23:03] >> 100%.
[01:23:04] >> Absolutely.
[01:23:04] >> Um well, boys, any final thoughts on the
[01:23:07] way out? Kevin, you got a final thought
[01:23:08] for us?
[01:23:10] >> My final thought is download the buyer
[01:23:13] app. If you like it, give us a good
[01:23:16] review. If you hate it, please don't
[01:23:17] review it.
[01:23:19] >> Yeah, if you have any issues, if you
[01:23:20] hate it, we have an awesome uh bug
[01:23:23] feature or bug reporting in the app. So,
[01:23:25] if something's broken, don't go to the
[01:23:27] review section of the app and say, "Hey,
[01:23:28] this thing doesn't slide all the way
[01:23:30] down.
[01:23:31] >> Hop in the Discord, but tag me. I'm I'm
[01:23:33] here every day
[01:23:35] updates every two days, literally." So,
[01:23:37] just like hop in, let us know what's up.
[01:23:39] We're always here. We're
[01:23:40] >> It's a tool for the people, by the
[01:23:41] people. And if you if you give us good
[01:23:43] suggestions, if you report things that
[01:23:44] aren't working right, that helps us make
[01:23:46] the app better. And like some of the
[01:23:48] coolest features have come out of
[01:23:49] discussions with beta testers that were
[01:23:51] in there saying, "Hey, I would love to
[01:23:53] have this. Can we build this thing this
[01:23:54] way?" And it's like, "Oh, that's a great
[01:23:56] idea. Let's go, dude. So we can actually
[01:23:58] like make the thing better all
[01:23:59] together." So absolutely.
[01:24:01] >> Yeah. So So if I have one final thing to
[01:24:03] say, it's uh I actually want to take
[01:24:06] that moment to thank every single beta
[01:24:10] user. Um, you guys worked with us for
[01:24:12] like six months and you gave us so many
[01:24:15] great suggestions. When I said earlier
[01:24:18] that the app that we were going to
[01:24:20] release over the summer and the app that
[01:24:21] we released yesterday is vastly
[01:24:24] different. It's largely because of the
[01:24:26] beta community. Um, we had 60,000 people
[01:24:29] sign up. I think we had something like
[01:24:31] six or 7,000 people that actually beta
[01:24:35] tested with us, which is incredible. And
[01:24:38] they were in the Discord. They were
[01:24:40] talking to people. They were sharing
[01:24:42] their discoveries. And more importantly,
[01:24:44] they were telling us what worked, what
[01:24:46] didn't work, what they would love to see
[01:24:48] happen. And we tried to implement as
[01:24:49] many of those great ideas as we could.
[01:24:51] Without the beta community, we literally
[01:24:54] couldn't have done this. And so, uh, as
[01:24:57] our little, we could never thank the
[01:24:59] beta community enough, but our little
[01:25:01] way of thanking them was by giving all
[01:25:03] of them free access to premium for a
[01:25:05] year. Um, if you're a beta user and for
[01:25:08] some reason it doesn't work, please
[01:25:09] reach out to us on Discord. We will get
[01:25:11] you sorted out. Um, but uh, just super
[01:25:15] super thank you to the beta users. Like
[01:25:17] you guys are all legends. Let go.
[01:25:20] >> Yep. John, any closing thoughts?
[01:25:23] >> Uh, much love. Let me know how you guys
[01:25:25] like it. Got any issues? I'm here in my
[01:25:28] desk.
[01:25:28] >> Reach out.
[01:25:29] >> Yeah, we're just getting started. Just
[01:25:31] getting started. And we just crossed
[01:25:32] 22,000 users just now.
[01:25:34] >> Yeah, you guys are crazy. Shout out to
[01:25:36] all of you homies. Thanks for being
[01:25:37] here. Um, John, Kevin, you're legends.
[01:25:39] Thanks for being here. I'll talk to you
[01:25:40] guys later.
[01:25:41] >> Um,
[01:25:42] >> yeah, absolutely.
[01:25:42] >> All right.
[01:25:44] >> Thank you guys.
[01:25:45] >> Total homies. The best. I freaking love
[01:25:47] these guys. Um, and I'm not making it up
[01:25:50] when I say like we work together all
[01:25:51] day, every day. Like we are constantly
[01:25:53] building things and changing things.
[01:25:55] >> That was awesome.
[01:25:57] >> It's the best. Um, and
[01:26:02] so
[01:26:03] that's the buyer app. That is
[01:26:07] one little solution, one little thing
[01:26:09] that we can do to put something in your
[01:26:11] hands to make um to make your life
[01:26:15] easier, to make you more knowledgeable,
[01:26:17] to make you more informed and more
[01:26:19] capable of of making little shifts that
[01:26:21] will change the landscape, change the
[01:26:23] structure, change how it's all working.
[01:26:25] And if enough people are into it, if
[01:26:28] enough people get informed, if enough
[01:26:29] people start voting with their buying
[01:26:31] power, we can actually push the whole
[01:26:34] system. We can push the whole corporate
[01:26:36] structure just with the incentives alone
[01:26:38] because money rules the world. But they
[01:26:41] rely on our money to do it. And the only
[01:26:43] way that they win by relying on that
[01:26:45] money by by siphoning that money to
[01:26:47] where they want it is by our ignorance.
[01:26:50] So don't be ignorant. Get informed. Do
[01:26:52] your own research and use tools. And
[01:26:55] hopefully the buyer app will be a
[01:26:56] helpful tool to let you just kind of
[01:26:59] peel back one more layer and one more
[01:27:01] layer and one more layer behind who owns
[01:27:04] everything and who's really up to all
[01:27:06] these all this fun end games. So lastly,
[01:27:11] I want to show you just a few just a few
[01:27:14] scans of how this works. Just a little
[01:27:17] bit of the buyer app. if you haven't
[01:27:18] seen it yet. Um, I've been playing with
[01:27:19] it like crazy for months now and
[01:27:22] especially in the last several days
[01:27:23] since we hit the final build that we
[01:27:25] went live with. And I'm just going to
[01:27:27] pull up a few products here. Um, and why
[01:27:30] don't we just start with tampons?
[01:27:33] Why don't we start where it all started
[01:27:38] with the tampon industry
[01:27:42] because tampons are full of poison. um
[01:27:46] and family and founderowned tampon
[01:27:49] industry is way better by almost every
[01:27:51] metric and then they're actually run by
[01:27:54] women usually that actually care about
[01:27:55] your health and you'd be surprised how
[01:27:57] many of these products have been bought
[01:27:58] out by big corporations and then maybe
[01:28:00] little by little maybe little things
[01:28:02] change over time. Who knows? You might
[01:28:04] notice some stuff. But uh let me see if
[01:28:06] my phone will show up again or if I have
[01:28:08] to disconnect and reconnect. Boom. We're
[01:28:10] in. So when you're in the buyer app um
[01:28:12] yours will have your own scans and all
[01:28:14] that. It'll have your own stuff going
[01:28:15] on. Um, and you can go back to your
[01:28:18] recent scans. You just hit the center
[01:28:20] red button for the scanner right there.
[01:28:22] And you open it up.
[01:28:25] You find a barcode. Oh, normally it
[01:28:27] actually goes really slow while it's
[01:28:28] plugged into my computer, but it just
[01:28:30] raged through that. Kora owned by Kora
[01:28:33] Life. Founderowned, womanowned. And you
[01:28:37] can
[01:28:38] learn about the ingredients. Obviously,
[01:28:40] much more relevant often in food
[01:28:41] products. Um, but you can click on the
[01:28:44] top ownership and get right into who
[01:28:47] owns the company. What's the story of
[01:28:48] the company core isn't just another
[01:28:50] period product brand. It's missiondriven
[01:28:52] powerhouse founded by Molly Hayward who
[01:28:54] wanted to provide comfort and access to
[01:28:56] period products. What set them apart was
[01:28:59] their commitment to giving back. For
[01:29:00] every product sold, Kora donates period
[01:29:02] product and body literacy resources,
[01:29:04] making them a brand with purpose baked
[01:29:05] right into their DNA and their ownership
[01:29:07] and corporate structure. The big piece
[01:29:09] here, Kora proudly wears its founder own
[01:29:11] badge with Molly Hayward steering the
[01:29:12] ship since day one. There's no giant
[01:29:14] conglomerate pulling the strings here,
[01:29:15] just a dedicated team on a mission to
[01:29:17] change the conversation around period
[01:29:19] and personal care. Now, let's look at
[01:29:23] one of the old school originally, I
[01:29:27] believe, female founderowned.
[01:29:30] Are they still? No, they're not. Proctor
[01:29:33] and Gamble, baby. LBRs, you sold out.
[01:29:38] But you kept it looking like you were
[01:29:41] all still the same thing, huh? L is the
[01:29:43] organic tampon brand that burst onto the
[01:29:45] scene with his promised eco-friendly
[01:29:47] chemical-free period care. Founded by
[01:29:48] Talia Frankle, who traded her camera for
[01:29:50] cotton, L quickly became a go-to for
[01:29:53] anyone who wanted the vagina to be as
[01:29:54] natural as Whole Foods product aisle or
[01:29:56] produce aisle, sorry. But Proctor and
[01:29:59] Gamble, the Mega Corp that also sells
[01:30:00] you Tide, Pantene, and Diapers. Yep.
[01:30:03] That same company that keeps your
[01:30:04] laundry fresh is also here to keep your
[01:30:06] period eco-conscious. L was acquired in
[01:30:09] 2023, making it the small indie brand
[01:30:11] that now has the backing of a global
[01:30:13] empire. So, right when I was making the
[01:30:15] very first tampon uh aisle or tampon
[01:30:18] video, L I think had just sold and Lola
[01:30:23] was still founder owned at the time. But
[01:30:25] then
[01:30:29] Lola went too to Forum Brands and you
[01:30:33] can click there. Lola isn't just a
[01:30:35] scrappy startup anymore. It's part of
[01:30:36] the Forum Brands family. That means it's
[01:30:38] not just a little indie brand in the
[01:30:39] corner, but backed by big money. The
[01:30:41] 2024 acquisition by forum gave them the
[01:30:43] muscle to compete in the mainstream
[01:30:45] without losing their cool girl vibe. And
[01:30:47] then you can click on foreign brands at
[01:30:48] the top and learn about foreign brands.
[01:30:51] Foreign Brands is the kind of company
[01:30:52] that's shrouded in mystery like a secret
[01:30:54] society without creepy robes and you can
[01:30:56] read on and on and on.
[01:30:59] Honeypot is another controversial one
[01:31:01] and it it opens up an interesting
[01:31:03] conversation here.
[01:31:06] Honeypot was founded by Beatatrice, I
[01:31:07] believe, Beatatric Dixon, right? But a
[01:31:11] little bit of money came in, but it's
[01:31:12] not always so simple. It's not always
[01:31:14] that when a company gets bought out, it
[01:31:15] immediately is evil. It's not that it's
[01:31:17] always all the ownership changes. It's
[01:31:19] not always that mega corporate or
[01:31:21] private equity or private owned
[01:31:22] companies are always evil. Um, so the
[01:31:24] details matter and that's why we're
[01:31:25] trying to give you this information not
[01:31:27] just in information form but also in
[01:31:30] narrative form so you can understand the
[01:31:32] history of these companies, understand
[01:31:33] who came in, who gave money, how much
[01:31:34] money they gave hopefully and then learn
[01:31:36] a little bit about whatever companies
[01:31:37] are kind of controlling things at the
[01:31:38] top. And Honeypot is a really great
[01:31:41] example founded by a woman that wanted
[01:31:43] to, you know, help women use healthier
[01:31:46] period care. The Honeypot Company isn't
[01:31:47] just a brand, it's a statement. founded
[01:31:49] by Beatatric Dixon and her brother in
[01:31:50] 2012. It quickly made waves by putting
[01:31:52] blackowned women's health front and
[01:31:53] center. But the real plot twist came in
[01:31:55] 2024 when Compass Diversified dropped
[01:31:57] 380 million in cash to buy the company.
[01:32:00] Suddenly, a brand brand built on
[01:32:02] empowerment was being bankrolled by a
[01:32:03] private equity firm. The acquisition
[01:32:05] didn't ruffle too many feathers, though.
[01:32:06] Honeypot's leadership stayed intact, and
[01:32:08] Compass promised to keep the mission
[01:32:10] alive. So, it's now part of Compass
[01:32:12] Diversified Holdings, but Beatatric
[01:32:14] Dixon is still the CEO, still the
[01:32:16] leading vision, and still the face of
[01:32:17] the brand, the way it's always been
[01:32:19] about more than just profit margins, at
[01:32:21] least at the surface. And so there,
[01:32:24] maybe you maybe you don't trust it
[01:32:25] anymore. Maybe you switch your brand.
[01:32:27] Maybe you still trust Beatatrice and you
[01:32:28] just trust that she's going to keep a
[01:32:29] hold of the brand. Maybe you just keep
[01:32:31] your eye on it. You know, we just are
[01:32:32] trying to give you the information as
[01:32:33] best as we can and you can take that
[01:32:36] information and do whatever you want
[01:32:37] with it. You can learn about Compass,
[01:32:39] diversified Holdings,
[01:32:41] form your own opinion on this private
[01:32:43] equity firm and all the others. It's up
[01:32:44] to you, right? Um, and then there's also
[01:32:48] brands like August, which are there's
[01:32:51] all these social media brands that start
[01:32:53] on TikTok and stuff like that.
[01:32:55] August, still founder owned, owned by
[01:32:57] August, a small independent tampon brand
[01:32:59] that's making big waves in the industry.
[01:33:02] August is proudly founder owned and
[01:33:04] independent. No corporate overlords, no
[01:33:05] shady murders, just a small team of
[01:33:06] passionate individuals dedicated to
[01:33:08] revolutionizing period care.
[01:33:11] So,
[01:33:13] it is a complex story for each and every
[01:33:16] brand that you have to navigate for
[01:33:18] yourself a little bit. Or if you just
[01:33:20] want the quick the quick and skinny and
[01:33:23] you want to just scan Annie's Macaroni
[01:33:25] and cheese and see owned by General
[01:33:26] Mills, not there. I'm going to go look
[01:33:28] for something else. You can do that,
[01:33:30] too. Okay? It's up to you how to use the
[01:33:32] information. We're just here to provide
[01:33:34] it.
[01:33:36] And period care is kind of where the
[01:33:40] story all started. And it's a really
[01:33:43] good example of why it actually matters
[01:33:46] who's making these kinds of things
[01:33:47] because in some cases it's literally
[01:33:49] deeply connected to your health. Oh, I
[01:33:51] forgot to scan rail Royale.
[01:33:58] Little Gigi Cam. Yeah. Hey, what's up,
[01:34:00] Gigi?
[01:34:02] Gigi does not have a barcode and she's
[01:34:05] not owned by the corporate overlords.
[01:34:07] Oh, you guys couldn't see her because I
[01:34:09] didn't have it on the screen. Haha, I
[01:34:10] just did a GG cam and you guys didn't
[01:34:11] even get to see it. Swing. Maybe next
[01:34:14] time, suckers.
[01:34:17] Ryel. Let's learn about Ryel. Ryel isn't
[01:34:20] one of those faceless giants. It's a
[01:34:21] scrappy underdog founded by a trio of
[01:34:22] women from Korea who combined K beauty
[01:34:25] knowhow with a clean, nononsense ethos.
[01:34:28] No parent company pulling the strings
[01:34:29] here. Proudly founder owned. Sick. Let's
[01:34:32] go. Cool. And lastly, we'll just get a
[01:34:35] Hey, Gigi. What's up? Yeah, there's a
[01:34:37] little GG cam. Little GG cam. Oh, you
[01:34:40] guys don't got the GG cam still. I keep
[01:34:42] on I keep on shorting you on the GG cam.
[01:34:44] Well, I guess the GG cam will just have
[01:34:46] to wait until the afterparty.
[01:34:48] Sorry, guys.
[01:34:50] Sorry, guys. So,
[01:34:54] that is how the buyer app works. when
[01:34:56] you scan, when you read, um the
[01:34:59] information is as accurate as we can
[01:35:00] possibly get it and we've worked
[01:35:01] tirelessly for months and months and
[01:35:03] months to get the information dialed in,
[01:35:06] but the database is still building.
[01:35:08] You'll find products that aren't in
[01:35:09] there yet, and there's a button to
[01:35:11] activate the research function and to
[01:35:13] act to actively build the database
[01:35:14] together. And then over time, we're
[01:35:16] going to improve it. We're going to scan
[01:35:18] through it and make sure it's all as
[01:35:19] accurate as possible. Um, there's all
[01:35:22] sorts of other things in there, but the
[01:35:23] main thing that I want to point out to
[01:35:25] you guys while we're here is that you
[01:35:27] can create shopping lists that you can
[01:35:29] share amongst your family members, with
[01:35:31] your friends, with yourself, and you can
[01:35:33] create a pantry that um has it's way
[01:35:36] easier to put these kinds of things in
[01:35:38] when you just scan scan scan click click
[01:35:40] click click click. Um, you can import
[01:35:41] things between these things. Um, super
[01:35:43] useful depending on how you want to use
[01:35:45] it. And the pantry is where we're going
[01:35:46] to plug in the recipes
[01:35:48] real soon.
[01:35:50] Um, the other thing you should know
[01:35:51] about is that at the top right corner
[01:35:54] there's a button to uh filter
[01:35:57] ingredients and you can filter by
[01:35:59] ingredient uh by filter pack like vegan,
[01:36:02] keto, paleo, etc. Or um if you have the
[01:36:07] the filters I think are divided between
[01:36:09] the premium subscription and the regular
[01:36:11] subscription and if you're premium
[01:36:13] subscription you can customize them all
[01:36:14] to your heart's content as well. There's
[01:36:16] a lot of other features in there, a lot
[01:36:17] of other Easter eggs. You can rate
[01:36:19] products, you can give products reviews
[01:36:21] once you've done enough scans. And that
[01:36:23] way we can bring in sort of the online
[01:36:25] shopping experience of um of like on
[01:36:30] Amazon how you can read a review and
[01:36:31] understand if people like the product or
[01:36:33] not, which is a total game changer when
[01:36:35] you're trying to buy something new. And
[01:36:36] that can now be done in the grocery
[01:36:38] store with your food and with other
[01:36:40] products like period care or lotion or
[01:36:43] shampoo, whatever it is. Um, and
[01:36:45] personally I think that's one of the
[01:36:46] most revolutionary pieces of this app is
[01:36:48] bringing in crowdsource ratings and
[01:36:51] reviews into all the products in the
[01:36:53] store. So it's not just online shopping.
[01:36:55] Now you have that in the store with you
[01:36:57] as well. Um,
ℹ️ Document Details
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