EFTA01381300.pdf

Form 8-I Table of Contrail The following table shows the different product types available under our product lines: Oiy Foods Wet Foods Treats and Other Remotely* Waded ■ FY tete Revenue: $743 mitten (81% of total) Revenue: $175 mefion tt9% of total) Vida end Dry Dog Food Dry Cat Food Wet Cog Wel Cal Doe Cat litter Product Type Food Food Treats Treats Deb of • GLUE LW I2CM1 • GLUE IFF IXCIA • BLUE LPF • BLUE LPF • ELLE19£ • 81UE Product Let• • 1. rorarom (a33/3 • RUE VAtlanasille).1 (NCO; larei elOV: ?attar • SLUE taws 12.0 • NAM flora t2C10, • SLUE • BLUE • WA I, meet kOt4 Introduction • ita FrisOlcn+ OW} • OWE Fanden420 lb Yen ten MoSerrieni Warial•PI Cat into Mop • BLUE Bas.a • St UE Fries Kal • GUN • &OE F•toten Modes 00121. MU; Note BLUE LPF refers to BLUE Life Protection Formula We offer a range of natural products at different price points across our product portfolio. Price points vary between and within the product lines primarily based on the type of protein solutes they use. Products that use less common proteins, which typically cost more, or that use specialized formulas (e.g., products that are breed-specific, grain-free or have limited ingredients) are significantly more expensive to produce. These products are sold at a higher price to offset the higher ingredient costs and typically have higher gross margins than otherwise similar products in our product portfolio. 80 httplAvww.ree.gov/Archivecledgar/datatl609989/000119312515218883/d734898dsl.ht47/20/2015 10:30:13 AM) CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0080167 CONFIDENTIAL SDNY GM_00226351 EFTA01381300