EFTA01381299.pdf

Form S-1 Table of Contents We have a broad product portfolio across different product types, diet types, breed sizes for dogs, life-stages, flavors, product functions and textures and cuts for wet foods. The diagram below illustrates the possible range and variety of characteristics of pet foods, which provides us with the opportunity to further broaden our portfolio through continual innovation. Sonsrliva Lon &Stomach Adult Wmghl Coln& Small Bite Puppy / Senior / Kryihm Energy Kitten Mature Haistall Dental Multmat 1154400, large Life Stage Dry Bison lamb ChM logo Medium Canned iii Beef Salmon Dock Venison Tuna Small Turkey Raba Trout Treats Toy loaf Meted Cubed stem Single-Serve {iE• Gilded Flaked We have built four major product lines under our master BLUE brand, each with a different nutritional philosophy and distinct personality. We continue to deepen each product line with new products, expand each product line's shelf presence and support each product line with advertising: • BLUELifi Pmection Formula — introduced in 2003, this is our original and largest product line with the broadest flavor, functional and breed-specific variety. Products under this line may not refer to "BLUE Life Protection Formula" explicitly on their packaging as we group all food products that that arc not specifically designated as BLUE Wilderness. BLUE Basics or BLUE Freedom under our BLUE Life Protection Formula line; • BLUE Wilderness — introduced in 2007, this is our high-meat. high-protein, grain-free ancestral taxiing line and our second largest product line; • BLUEBasics — introduced in 2010, this is our line of limited ingredient diet products for pets with food sensitivities; and • BLUEFreedom — introduced in 2012, this is our grain-free line that is a cousin of the original BLUE Life Protection Formula line. 79 http://vanv.see.gov/Archi vecledgar/datatl 609989/000119312515218883/d734898dsl.htm17/20/2015 10:30:13 AM) CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0060166 CONFIDENTIAL SDNY GM_00226350 EFTA01381299