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3 January 2018
HY Corporate Credit
HY Multi Sector,Media, Cable & Satellite
Theater&
Our long-standing belief is that the performance of the theater exhibitors is
linked more closely to the quality and appeal of the film release slate than the
health of the overall economy. The chart below tracks trends in ticket prices,
admissions, and total gross, and we think does a decent job showing that
there is no clear link between admissions levels and the state of the economy
(i.e., admissions were up during the most recent "official" recessions).
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20.0% $10.00
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ArMinfe ltreneinern i teertelernfinet bele
Recessan Recession Recession Recess on
O T Cke Pict SAdrnrmors Tod G•Ofe.
cor. &to.
After 2 record-setting years in a row in 2012 and 2013, the industry took a
breather in 2014 (down -5.2%). Turned out to be a brief breather as the box
office bounced back to a new all-time high in 2015 (+7.4%) and again in 2016
(+2.2% to $11.38bn). Over this period, attendance was -3.4% lower (2 up
years, 3 down years) while ticket prices rose -8.7%.
Given the high bar set in 2016, initial expectations for 2017 were for it to come
up short. Yet a surprisingly fast start to the year (+4.6%) had many thinking
another record box office year was in store. However, a slow summer
(-14.9%) put a wrench in those plans, and with just a couple weeks left to go,
2017 is pacing down —3% Y-o-Y. Top films of 2017 so far are "Beauty and the
Beast" ($504.0mm), "Wonder Woman" ($412.6mm), "Guardians of the Galaxy
Vol. 2" (S389.8mm), "Spider-Man: Homecoming" ($334.2mm), and "It"
($327.5mm). "Star Wars: The Last Jedi," which opened December 15th, is
currently at $241.6mm and is likely to finish the year near the top of the heap.
The industry remains focused on creating a better theater-going experience for
consumers. This includes premium food options, alcoholic beverages, better
sound, cushy reclining La-Z-Boy-style leather seats, and the ability to reserve
specific seats in advance. While all these improvements are evident in
elevated capex levels (on average it costs approximately $200,000 to $250,000
per screen to convert, with landlords typically footing 35% to 40% of the bill),
the benefits include attendance bumps, higher sales of advance tickets (up
from high-single digits % of tickets sold a couple years ago to hi-teens %
today), and elevated concessions per cap. Thus we see this spend as a smart
use of cash for the exhibitors as they try to keep the theater-going experience
Deutsche Bank Securities Inc. Page 151
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086710
CONFIDENTIAL SDNY_GM_00232894
EFTA01385426
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