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3Janualy 2018
HY Corporate Credit
HY Multi Sector,Media. Cable & Satellite
i ndustry Landscape: U.S. TV Households Reached
65%
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Current FCC Cap: 39%
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• Net Retransmission Fees: Retransmission fees have helped offset slowing
core advertising for broadcasters and also provided better visibility and
predictability for the sector (contracted revenue vs. more volatile
advertising spend). In fact, retransmission fees will account for >30%+ of
total revenue for many groups in the year ahead (ex political). To date, the
local broadcasters have generally been considered 'must-haves' on
traditional MVPD offerings as well as slim/skinny bundles and OTT direct-
to-consumer services. That said, the margin on this income stream has
been under pressure as network partners extract better terms (reverse
comp). We believe margins currently hover at a still healthy -50% on
average, but there will likely be further erosion over time. Over the near-
term horizon, we expect net retransmission fees (amount collected by
broadcasters from distributors less what is owed to network partners) to
grow in the high-single to low-double digit context on average. This gives
us comfort, although our longer-term concern is that cord-cutting and cord
shaving puts continued pressure on MVPDs revenue and margins, and
perhaps constrains their ability to pay rising rates to broadcasters in the
future. We acknowledge that this could be offset by fees paid by new
entrants into the distribution arena (e.g., digital services like YouTube, Hulu,
etc.).
Balancing out all the above plusses & minuses, we shake out positive the High
Yield TV sub-sector rolling into 2018 and recommend overweighting TV credits.
Positive fundamentals, a lift from cyclical events and political, and the benefits
of increased scale (thanks to loosened regulations) set the sector up for a
strong year.
Page 150 Deutsche Bank Securities Inc.
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086709
CONFIDENTIAL SDNY_GM_00232893
EFTA01385425
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