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21 Health Matrix 189, *
diversified shareholders would prefer their firms to be more risk-preferring. Older, infirm, or
impatient shareholders want short-term profits, while younger, healthier or more patient
shareholders want to wait on steady growth. Preferred stockholders prefer certain-short
term gains but common stockholders prefer riskier long-term strategies. Some
shareholders want profits without regard to ethical consequences, other investors are
willing to ease up on the profit throttle if it means doing less harm to others. Proponents of
shareholder primacy in firm governance have not considered the inevitable conflicts in
simultaneous commitments to these different groups of shareholders to be an
insurmountable problem. Instead, the inevitability of conflicts between different groups of
shareholders is advanced as one of the key reasons why corporations must be run by an
independent, authoritative board of directors which can manage such conflicts in a way
that best serves the interests of all competing parties. "• Directors presently do this with
almost no guidance from courts or statutory law as to whose interests are to be privileged
in what circumstances when conflicts inevitably arise. The confidence that corporate law
already evinces in directors' ability to overcome the two-masters problem across different
groups of shareholders should also serve to assuage doubts that directors can effectively
manage conflicts across different groups of stakeholders. r217]
Nevertheless, the reality of conflicts between different stakeholders should be reflected
in the discursive practices of multi-stakeholder corporate governance. Directorial speech
about stakeholders need not always be concerned with maximizing trust. Indeed, once
trust has been established in a relationship, our motive for coherence and the threat of
dissonance sometimes keeps us trusting too much, which can leave us vulnerable to
manipulation. "s We tend in our explanations of our behavior (to ourselves and others) to
minimize the inconsistency in competing obligations in order to reduce the cognitive
dissonance we would otherwise suffer. As Claire Hill and Erin Ann O'Hara recently
pointed out, social policy should be concerned not with "maximizing" trust, but with
optimizing it. a" The discursive goal of corporate speech must then be clarity and honesty,
rather than necessarily trust-inducing in every case. Directors should be encouraged to
recognize conflicts between stakeholders and to communicate openly and honestly about
them.
B. Prescriptive Discourse Norms
Corporate law scholarship must help boards of directors to develop effective ways of
engaging in multi-stakeholder discourse. In this section I briefly examine two different
"prescriptive" discourse norms authored by two leading scholars for use in other areas, but
which I think might usefully be deployed to help develop a new default discourse norm for
use in multi-stakeholder corporate governance.
1. Expressive Overdetermination in Firm Governance
Earlier, I reviewed Dan Kahan's critique of the norm of public reason, and showed the
ways in which his critique is relevant to the problems of corporate political speech. a's
Kahan follows his critique with the offer of an alternative discourse norm that he argues is
psychologically realistic and more instrumentally promising than the norm of public reason.
He urges the adoption of "expressive overdetermination"-a norm with a somewhat
cumbersome name, but one which is nevertheless well worth considering. Expressive
overdetermination has two basic elements. First, it requires political speakers to recognize
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