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24 September 2017
Autos & Auto Parts
General Motors Co
But we believe GM may surprise...
While some of the historical characterizations of GM are accurate, there are clear
signs that the company is changing. GM has been moving with unprecedented
speed to tackle strategic challenges, eliminate distractions (e.g. exits from low
return markets), and focus on the most compelling opportunities. And inside of
GM, no opportunity is viewed as more promising than Autonomous Vehicles and
the Mobility Business Models that they will enable. GM views the addressable
market as massive -- $7 trillion globally. And we believe that this business could
be more valuable than the Auto Manufacturing business that spawned it (it will be
less cyclical and potentially less fragmented if scale and network effects create
natural monopolies/oligopolies in major markets). Importantly we believe that
speed to market with AVs will be the most critical driver of success. Ultimately,
this is why we believe that GM's assertion of leadership (and their imminent
deployment of commercial AVs) is so interesting.
We'd note that GM has not yet disclosed the key elements of their autonomous
mobility strategy. And this makes it difficult to assess their plan, probability of
success, or conduct a detailed assessment of valuation. Nonetheless, based on
their public disclosures so far we believe that the business will likely include:
• Artificial Intelligence - GM believes that they have achieved
a leading position in AV development. And their autonomous
driving demonstrations in relatively complex urban environments (San
Francisco) may back this assertion. What is indisputable is that GM has
one of the most extensive AV development programs of any major OEM
(350 autonomous test vehicles by YE 2017; likely 1,000 by YE 2018; we
believe that Ford had less than 10 for most of last year, they ended the
year at 30, and they intend to ramp to 90 by late 2017; we estimate
BMW/Intel/Mobileye/Delphit will have 40-100 by YE 2018). And the scale
of GM's effort will likely further accelerate GM's development, in part
because they will be able to gather significantly more data, and their Al
should benefit from significantly more learning.
• GM has already developed a fully redundant mass producible
autonomous vehicle, likely giving them some advantage in terms of
deployment timing. In some ways this demonstrates the advantage that
GM has in terms of full control of the vehicle development process AND
ongoing integration of technology. Leadership of Cruise Automation
has been highlighting the advantages since becoming part of GM,
as this has helped them avoid "the seemingly impenetrable wall of
politics, competitive fears, NDAs, liability concerns, data ownership,
asset financing, long-term alignment, and a host of other issues that
plague other relationships and partnership models". Development and
mass production of fully redundant, fully connected, cyber secure. "fail
operational" autonomous vehicles (i.e. redundant Steering, Braking,
Electrical Architectures, Sensors. Computers) is no small task. In fact
this has been described as similar in complexity to the development
of an entirely new vehicle. It is simply not possible to safely retrofit
an autonomous driving system onto an existing production vehicle.
For example, if the power steering system fails, a second source
needs to kick in (in most non-automated vehicles, the human driver
is the redundancy factor if the power steering system fails). The
entire electronic architecture of the vehicle also needs to be designed
for secure data collection and secure over the air updatability (now
Page 6 Deutsche Bank Securities Inc.
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086213
CONFIDENTIAL SDNY_GM_00232397
EFTA01385140
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