📄 Extracted Text (613 words)
24 September 2017
Autos & Auto Parts
General Motors Co
developed by GM in what is known as the "Global B" architecture). While
this is probably not an insurmountable challenge, it will take time and
resources for other OEMs to catch up, possibly providing GM with a head
start. And it is possibly beyond the capability of many Non-OEMs.
• Connectivity/data - We alluded to the advantage of having a large
connected fleet for the development of Autonomous Driving Al. There
are also other advantages that GM can bring to bear, which will be
difficult for tech companies to replicate. For example, nearly all of the
Industry's participants recognize that accurate digital map data will be
required for localization, path planning, and redundancy. Companies
such as Google have been collecting 30 map data through a small fleet
of vehicles equipped with LIDAR scanning technology. This approach is
expected to provide Google vehicles, or other vehicles that use Google's
data with the ability to conduct Autonomous driving within specific geo-
fenced areas that have been mapped. The challenge with 3D mapping is
two fold: 1) Scaling, and 2) Time to reflect reality. 3D map data for 4MM
miles of U.S. roads does not currently exist (note that -30%o of these
roads are unpaved). Moreover, there is no mechanism currently available
to update these maps in real time. GM has the most connected fleet
in the world (100% of new vehicles sold in North America connected
through OnStar). So they have the ability to gather data from millions of
vehicles (even those that are not autonomous). Google and other tech
startups would not be able to match this. If GM pursues crowd sourced
data collection from millions of drivers, they may be amongst the first
to market with Autonomous vehicles that are capable of driving almost
everywhere (even outside of specific geo-fenced locations).
• Vehicle ownership and service Infrastructure - Operating a network
of robotaxis will not just involve deployment of robots. The vehicles
will need to be cleaned, inspected, repaired, fueled, software/firmware
updated, and parked (during off-hours), perhaps multiple times a day
(the human operator that completes many of these tasks will not be
present). With respect to maintenance, we'd note that these vehicles
may accumulate 70,000 miles per year. A lifetime of service and parts
will be required over the course of 3-years (the average life expectancy
of a car today is approximately 210,000 miles). We believe that this will
involve significant infrastructure investment. We see a number of entities
vying for this role (e.g. dealers, car rental companies). But ultimately,
GM may seek to do it themselves if they can achieve sufficient scale and
efficiencies in major cities.
• Mobility platform - One of the key questions will be whether GM
pursues development of a customer facing Transportation as a Service
platform themselves (i.e. expansion of Maven into a broader On Demand
Mobility platform), or whether GM will provide the back end (ownership/
operation) for an existing platform (Vehicle Management as a Service
on behalf of Lyft, Uber, Gett, or Didi). There are arguments in favor
of both strategies. We suspect that GM may opt for greater vertical
integration if they believe that their first mover advantage will allow
them to disrupt and sustainably grow a major mobility business. The
alternative is to go through existing providers such as Lyft, if they
believe that Lyft's knowhow (i.e. consumer interaction, pricing, logistics/
efficiency, licensing) provides value, or if they believe that the front
end ultimately gets squeezed by data aggregators such as Google (e.g.
Deutsche Bank Securities Inc Page 7
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086214
CONFIDENTIAL SDNY_GM_00232398
EFTA01385141
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