EFTA01385420.pdf
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3 January 2018
HY Corporate Credit
HY Multi Sector.Media. Cable & Satellite
On the audience side. Nielsen has affirmed radio's status as an impressive
reach medium: -271 million Americans 6+ listen to radio each week, and radio
reaches -93% of adults weekly (for reference, TV reaches -89%). Nielsen also
reports on daily time spent listening to AM/FM radio. The last couple years
TSL amongst adults 18+ has been declining at a rate of -2%. After a slight
uptick in 2016, we've seen a reversion to that LSD norm in 2017.
Radio Industry Time: Spent Listening Trend IY..o.Y'4'o Change)
3%
2%
1%
0%
-1%
-4%
49 1P' SP -fr •P / T+F te
Senate MM.,
Overall we continue to maintain a sufficient comfort level that near-torm trends
are not falling off a cliff (as seen in other segments of media). On average, we
are projecting low-single-digit declines for the industry, with political helping
and some groups performing above that average at the expense of others.
However, we continue to have lingering concerns further out on the horizon:
competition for listeners (and the ad dollars that follow) is only going to
intensify as digital entrants increase in number and gain critical mass. This
extends not only to mobile devices, but also to terrestrial radio's home turf: the
car. Pertaining specifically to the battle for the dashboard, there are an
estimated 21 million connected cars on the road today, with Gartner projecting
that number to skyrocket to -250 million by 2020. While terrestrial radio is
obviously the incumbent and reigning king of the car, it appears that the walls
surrounding the kingdom are showing some cracks. And although some
established radio leaders have pushed into digital (most notably iHeartMedia
with its iHeartRadio platform), many others are tacking a clear digital plan and
we are still waiting for proof of a viable/profitable revenue model.
Current yields in the space are well in excess of other media sub-sectors and
the market overall. As in prior years, this is mainly a reflection of where the
debt of a couple of the largest issuers, iHeartMedia and Cumulus, are trading.
Credit-specific concerns (e.g., leverage, liquidity, operating performance, etc.)
are outweighing palatable industry revenue declines and still-attractive
margins and unlevered free cash generation. In fact, both DIRT and CMLS are
currently engaged in negotiations with creditors with a mind towards reducing
leverage and extending maturities. Setting those 2 credits aside, yields for
radio companies with reasonable debt loads (admittedly a limited sample set)
reside much closer to the mean.
All things considered, including mark-to-market value at current depressed
trading levels, we recommend investors be market-weight overall radio
broadcasting entering 2018. Although in fairness (and fundamentals aside),
much will depend on the outcome on current cap structure optimization efforts.
Deutsche Bank Securities Inc. Page 145
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086704
CONFIDENTIAL SDNY_GM_00232888
EFTA01385420
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