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24 September 2017
Autos & Auto Parts
General Motors Co
IFigure 4: Variable Cost per Mile of On-Demand Autonomous Vehicles
variable cost (per mile)
mapping and data services 0.01
fuel cost 0.11
maintenance 0.12
depreciation (straight line, no residual) 0.24
tires 0.01
operating cost per mile 0.48
fixed cost (per year)
insurance 3,000
license, registration, taxes 718
taxi comission inspection 105
annual cost of operation 37,380
annual cost of operation per mile 0.53
Snot MA am" AMC norm. DO *minims
Importantly, this $0.53 reflects operating costs for the network operator (e.g.
GM's Maven). To determine pricing for this service, we assumed that the service
provider would require a 20% return on invested capital (i.e. NOPAT should be
$10,000 on a $50,000 vehicle investment), which corresponds to $0.18 per mile
for a vehicle generating 56,000 revenue miles per year. We then backed up
through the income statement based on a 35% tax rate, $0.11 per mile for SG&A
and R&D (12% of revenue on a run-rate), $0.53 per mile for cost of goods sold,
to derive a $0.91 per mile retail rate for the customer —very close to the -$0.93
average cost of driving a privately owned vehicle in the top 20 U.S. MSAs, and
significantly lower than the average for the dense urban centers within these
MSAs (average cost in NYC is $3.35).
Figure 5: Based on our estimates of costs involved, we estimated that a
mobility service provider should be able to generate a 20% ROIC by charging
i $0.91:mile
per mile nationwide % of Revenue
revenue 0.91
COGS 0.53 59%
gross margin 0.38 41%
SG&A/R&D @12% of revenue 0.11 12%
EBIT 0.27 30%
taxes, @35% 0.09 35%
NOPAT 0.18 20%
implied cost per mile to consumer 0.91
&vas 444 Crew' NNC. An. O8 anti
Based on our analysis, assuming a normal distribution for miles driven, and
additional feedback from Industry participants (who have been conducting
consumer research), we've estimated that approximately 60% of households in
Deutsche Bank Securities Inc Page 11
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086218
CONFIDENTIAL SDNY_GM_00232402
EFTA01385145
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