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21 Health Matrix 189, *
their assets to the board of directors, the firm's stakeholders are beset with the problem of
holding the board of directors accountable. This is the agency problem: how do you ensure
that corporate directors (agents) operate faithfully on behalf of their stakeholders, rather
than in directors' own interests through general malingering or outright stealing of
corporate assets? -3
The prevailing view is that different stakeholders should get different solutions to the
agency problem. Shareholders require the exclusive fiduciary attention of directors inside
the corporate boardroom because of their (the shareholders) distance from firm
operations. Workers, in comparison, are physically present on the shop floor and can
therefore monitor and negotiate the terms of their labor themselves, individually or
collectively. Consumers are present at the cash-register and can monitor their interest in
corporate activity by inspecting the goods, services, and prices offered. In sum, the agency
problem is managed for shareholders by imposing fiduciary obligations to shareholders on
the board of directors, while the agency problem for workers and consumers is managed
primarily by particula ['i94] rized terms in specific contracts on a negotiated or take-it-or-
leave-it basis. Where workers and consumers are vulnerable and cannot protect their
interests through contract, corporate theory calls for such vulnerabilities to be solved
through external governmental regulation such as labor laws and consumer protection
statutes, rather than through any departure from shareholder primacy in firm governance.
Corporate law theorists contend that this organizational design is in the best interest of
capital, labor, and consumers. It is therefore the regime that these stakeholders would
voluntarily agree to if they sat down and negotiated the matter (or at least it is the regime
they would all agree to after hearing a lecture on shareholder primacy theory). ^'s But these
groups do not actually negotiate and plan the design themselves. To do so would be as
transactionally-burdensome as driving down the street looking for a designer to build an
internet phone. Instead, the basic organizational design is incorporated by law into
corporate charters as an "off-the-rack" ready-made system. Users of corporate charters
are free to delete default corporate governance provisions and replace them with some
other schema, perhaps one in x195] which important corporate decisions are submitted
directly to a vote by all stakeholders. In practice this does not happen. Corporate
stakeholders stick with the default rules of directorial authority and shareholder primacy for
one of two reasons. First, maybe it really is the rule that stakeholders would settle on if
they designed the corporate governance structure themselves, so there is no impetus to
change it. Second, stakeholders may stick with the default rule because they find it
prohibitively costly, in terms of time, intelligence, and logistics, to negotiate an alternative
arrangement. Thus, they stick with the default because they are stuck with it. ^"
For reasons I explore below, corporate law's purported solutions to the agency
problem leave non-shareholding stakeholders vulnerable to manipulation and exploitation
by corporations acting on behalf of shareholders. Here I will focus in particular on non-
shareholder's susceptibility to the adverse influence of corporate speech. To track this
influence, I explore the distinct discourse norms that attend corporate speech to different
corporate stakeholders, including shareholders, workers, and consumers. I contend that
these discourse norms should themselves be regarded as default rules of corporate law,
and I argue that the discourse norm defaults should be altered in order to improve
For internal use only
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0077533
CONFIDENTIAL SDNY_GM_00223717
EFTA01379757
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