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24 September 2017
Autos & Auto Parts
General Motors Co
The Cost of On Demand Mobility
Business models based on Shared Mobility are fundamentally sound, as they
take advantage of the fact that there are diseconomies associated with individual
vehicle ownership - vehicles are expensive purchases that depreciate rapidly, yet
they are only utilized 5% of the time. That said, the cost of using on demand
mobility services is still quite high compared with conventional vehicle ownership.
We estimated pricing at -$1.53 per mile, on average, for the main mobility
offerings fie Uber, Lyft). This compared with the -$0.93 per mile average cost
for operating a vehicle within the top 20 U.S. MSA's (as noted below, there is
significant cost variability between MSAs), and a $0.78 average cost per mile for
private vehicle ownership across the U.S. At a high level, our analysis suggested
that using ridesharing services may already be cheaper than using a personally
owned vehicle for -16% of households in high density urban sub-sections (these
urban households account for -5% of total households in the broader MSAs, and
they collectively own -2% of the vehicles in these MSAs).
But there was also significant variability between cities. For example, ridesharing
appears cheaper than individual vehicle ownership for 25% of households in the
Los Angeles area and 18% in NYC, but only -6% in the San Bernardino-Riverside
area. The attractiveness of on-demand mobility in a city such as New York appears
to correlate well with other data points. For example, NYC had the highest cost
per mile for operating an individually owned vehicle ($3.35 per mile in Manhattan
and $1.61 across the rest of the New York MSA). NYC also has the lowest vehicle
ownership density of any of the major metro areas that we studied (0.6 vehicles
per household, compared with a national average of 2.1 vehicles per household).
Figure 2: 16% of households in dense urban centers would see economic.
(benefit from giving up vehic€e ownership in favor of on-demand shared
mobility
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The Economics of On-Demand Mobility improves dramatically when vehicles
become Autonomous
As noted above, we believe it will become significantly cheaper (and in major
cities more practical and convenient) once the driver is removed from the car
and utilization increases. To determine the cost of operation for an Autonomous
"RoboTaxi" we assumed that such a vehicle is on the road -17 hours a day (similar
to an NYC taxi), and generates revenue 80% of that time (compared with revenue
generation of -53% for uberX and -49% for taxis in NYC today). We acknowledge
that robo-taxis could conceivably have availability that is even higher. However,
based on academic studies, utilization declines dramatically overnight (with a few
Deutsche Bank Securities Inc Page 9
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086216
CONFIDENTIAL SDNY_GM_00232400
EFTA01385143
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